Kenshoo Releases Kenshoo Local 2.0 for Unparalleled Mass Campaign Management
Poster: SySAdmin
Posted on September 21, 2011 at 5:35:01 AM
Kenshoo Releases Kenshoo Local 2.0 for Unparalleled Mass Campaign Management
LONDON, September 21, 2011/PRNewswire/ --
- Local SEM and Social Advertising Solution Bolstered by New Version
Built on Integrated Kenshoo Universal Platform
Kenshoo [http://www.kenshoo.com ] ( http://www.kenshoo.com), a
global leader in digital marketing software, today announced the public
release of Kenshoo Local 2.0 on the consolidated Kenshoo Universal Platform.
Kenshoo Local is designed for companies that serve high volumes of small
to medium-sized businesses, including agencies, traditional media
publishers, directories, and online resellers. Kenshoo Local also delivers
unique value to regional, national and global advertisers with many
different locations, dealers or franchises.
Kenshoo Local 2.0 boasts a number of significant upgrades driven by
market demand and customer feedback. These include new onboarding and
campaign creation tools, support for Facebook, Baidu, and Yandex, multiple
conversion event optimization, dimension and category tagging, customizable
online reporting dashboards, and flexible scheduled email reports, among
many others.
"Kenshoo Local 2.0 is a game-changer," said Gregg Stewart, president at
15miles [http://www.15miles.com ]. "15miles has always seen great results
from Kenshoo Local, but the latest version will allow us to take our
clients' search and social campaigns to the next level. We're particularly
keen to use dimensions tagging to categorize and analyze various campaign
elements outside the confines of traditional search engine hierarchies and
to help inform our leading-edge local SEM strategies."
"Kenshoo Local has given us the tools to break into the SEM space and
quickly grow our customer portfolio. Features, such as Advanced Search,
offer tremendous efficiencies for our team and our clients. Kenshoo's
attribution models offer key insights into the buying funnel and enable
Meltwater's Account Managers to drive impactful results, which further
improves ROI for our clients," added Jonas Oppedal, Executive Director of
Meltwater Reach [http://www.meltwater.com/products/meltwater-reach ] at
Meltwater Group [http://www.meltwater.com ]. "Kenshoo Local 2.0 is a
significant leap forward and will help Meltwater Reach and our customers
deliver superior campaign results across search, display and social
campaigns."
Kenshoo Local is built on the Kenshoo Universal Platform, which serves
as a scalable foundation upon which all Kenshoo products are developed. One
key benefit of the Kenshoo Universal Platform to Kenshoo Local customers is
the ability to measure and optimize spend towards incremental offline
activity such as phone calls or in-store visits driven by online
advertising. This is activated through platform integration with leading
call-tracking and digital coupon providers.
"When we launched Kenshoo Local 18 months ago, it was the only
enterprise-class solution available to companies managing large volumes of
individual entities," commented Sivan Metzger, general manager of Kenshoo
Local. "Today, Kenshoo Local still stands alone as the only option in the
marketplace and, with our latest release on the Kenshoo Universal Platform,
our customers will be able to save more time and make more money than ever
before."
Visit KenshooLocal.com [http://www.kenshoolocal.com ] for more
information about Kenshoo Local 2.0.
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company
that engineers technology solutions for search marketing, social media and
online advertising. Advertisers, agencies and marketing providers use
Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15
billion in annual sales revenue. The Kenshoo Universal Platform delivers
automation, business intelligence, integration and scale to make better
marketing investments. Kenshoo powers 6 of the top 10 retailers in the
world, 6 of the top 10 hotel groups, 7 of the top 10 telecoms, 8 of the top
10 ad agency networks, and 22 of the Fortune 50 companies. With campaigns
running in more than 100 countries, Kenshoo customers include Barnes &
Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco,
Travelocity, Walgreens, and Zappos. Kenshoo has more than 10 international
offices and is backed by Sequoia Capital and Arts Alliance. Please visit
http://www.Kenshoo.com for more information.
Source: Kenshoo
Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462, Stacie.Susens@Kenshoo.com
LONDON, September 21, 2011/PRNewswire/ --
- Local SEM and Social Advertising Solution Bolstered by New Version
Built on Integrated Kenshoo Universal Platform
Kenshoo [http://www.kenshoo.com ] ( http://www.kenshoo.com), a
global leader in digital marketing software, today announced the public
release of Kenshoo Local 2.0 on the consolidated Kenshoo Universal Platform.
Kenshoo Local is designed for companies that serve high volumes of small
to medium-sized businesses, including agencies, traditional media
publishers, directories, and online resellers. Kenshoo Local also delivers
unique value to regional, national and global advertisers with many
different locations, dealers or franchises.
Kenshoo Local 2.0 boasts a number of significant upgrades driven by
market demand and customer feedback. These include new onboarding and
campaign creation tools, support for Facebook, Baidu, and Yandex, multiple
conversion event optimization, dimension and category tagging, customizable
online reporting dashboards, and flexible scheduled email reports, among
many others.
"Kenshoo Local 2.0 is a game-changer," said Gregg Stewart, president at
15miles [http://www.15miles.com ]. "15miles has always seen great results
from Kenshoo Local, but the latest version will allow us to take our
clients' search and social campaigns to the next level. We're particularly
keen to use dimensions tagging to categorize and analyze various campaign
elements outside the confines of traditional search engine hierarchies and
to help inform our leading-edge local SEM strategies."
"Kenshoo Local has given us the tools to break into the SEM space and
quickly grow our customer portfolio. Features, such as Advanced Search,
offer tremendous efficiencies for our team and our clients. Kenshoo's
attribution models offer key insights into the buying funnel and enable
Meltwater's Account Managers to drive impactful results, which further
improves ROI for our clients," added Jonas Oppedal, Executive Director of
Meltwater Reach [http://www.meltwater.com/products/meltwater-reach ] at
Meltwater Group [http://www.meltwater.com ]. "Kenshoo Local 2.0 is a
significant leap forward and will help Meltwater Reach and our customers
deliver superior campaign results across search, display and social
campaigns."
Kenshoo Local is built on the Kenshoo Universal Platform, which serves
as a scalable foundation upon which all Kenshoo products are developed. One
key benefit of the Kenshoo Universal Platform to Kenshoo Local customers is
the ability to measure and optimize spend towards incremental offline
activity such as phone calls or in-store visits driven by online
advertising. This is activated through platform integration with leading
call-tracking and digital coupon providers.
"When we launched Kenshoo Local 18 months ago, it was the only
enterprise-class solution available to companies managing large volumes of
individual entities," commented Sivan Metzger, general manager of Kenshoo
Local. "Today, Kenshoo Local still stands alone as the only option in the
marketplace and, with our latest release on the Kenshoo Universal Platform,
our customers will be able to save more time and make more money than ever
before."
Visit KenshooLocal.com [http://www.kenshoolocal.com ] for more
information about Kenshoo Local 2.0.
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company
that engineers technology solutions for search marketing, social media and
online advertising. Advertisers, agencies and marketing providers use
Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15
billion in annual sales revenue. The Kenshoo Universal Platform delivers
automation, business intelligence, integration and scale to make better
marketing investments. Kenshoo powers 6 of the top 10 retailers in the
world, 6 of the top 10 hotel groups, 7 of the top 10 telecoms, 8 of the top
10 ad agency networks, and 22 of the Fortune 50 companies. With campaigns
running in more than 100 countries, Kenshoo customers include Barnes &
Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco,
Travelocity, Walgreens, and Zappos. Kenshoo has more than 10 international
offices and is backed by Sequoia Capital and Arts Alliance. Please visit
http://www.Kenshoo.com for more information.
Source: Kenshoo
Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462, Stacie.Susens@Kenshoo.com