Kenshoo and Omnicom Media Group's Annalect Form Global Partnership
Poster: SySAdmin
Posted on September 19, 2011 at 5:35:01 AM
Kenshoo and Omnicom Media Group's Annalect Form Global Partnership
SAN FRANCISCO, September 19, 2011/PRNewswire/ --
- Industry Leaders to Co-design Solutions That Optimize the Impact of
Advertising and Media on Consumer Behavior
Kenshoo [http://www.kenshoo.com ] ( http://www.kenshoo.com), a
global leader in digital marketing software, and Annalect
[http://annalect.com ] ( http://www.annalect.com), the digital data and
analytics organization within Omnicom Media Group, today announced it has
formed a strategic global partnership.
Under the terms of this agreement, Annalect and Kenshoo are
collaborating on new and innovative solutions within search engine marketing
(SEM), social media and emerging online advertising channels. The most
recent proof-of-concept being executed by the companies focuses on mobile
marketing and enables advertisers to track the impact of online and offline
ads on local consumer activity.
"We're excited to expand our partnership with Kenshoo," said Scott
Hagedorn, CEO of Annalect. "By combining the engineering talent at Kenshoo
with the strategic and analytical minds at Annalect, we're creating
solutions for clients that are not just innovative for the sake of
innovation, but actually generate tangible business results."
Annalect teams have used Kenshoo's digital marketing software for more
than two years across such clients as HBO, HP, Lowe's, Starbucks and State
Farm. Resolution Media, a leading digital marketing agency and an Omnicom
Media Group company, was the first to pilot Kenshoo and now leverages the
Kenshoo Universal Platform as part of its sophisticated SEM and social media
solution.
"Kenshoo has proven time and time again that it can deliver," added Alan
Osetek, president of Resolution Media. "At Resolution Media, we're focused
on driving results through digital data and insights. Kenshoo's robust
platform plugs right in to our RM3 data warehouse and reporting suite; so we
can quickly identify opportunities and seize them for clients."
Clients of Omnicom Media Group's global ad agencies, OMD and PHD, also
benefit from Kenshoo's advanced automation, powerful algorithms and flexible
technology integration with proprietary Annalect tools to ensure maximum
return on marketing investments.
"PHD is always in the process of finding a better way to meet our
client's communications goals," commented Craig Atkinson, president and
chief digital officer at PHD. "The partnership between Annalect and Kenshoo
will help our partners connect the dots between the Web and the cash
register while optimizing all consumer touchpoints along the way."
"Since the early days of Kenshoo, the people within Resolution Media and
Omnicom Media Group have had a hand in shaping the direction of our company
and platform," said Yoav Izhar-Prato, CEO of Kenshoo. "We look forward to
expanding our partnership and keeping the team at Annalect entrenched as a
Kenshoo design partner. Together we'll introduce ground-breaking products
that will change the fundamental ways advertisers think about digital
marketing."
Specific to the mobile space, Kenshoo and Annalect are leveraging social
network APIs to track check-ins and other location-based activity. This
allows marketers to support online (and offline) advertising efforts by
activating mobile devices as a source of consumer insights while driving
in-store purchases.
"Mobile is the key connection point between Social and Local," added
Alon Sheafer, chief strategy officer at Kenshoo. "Working with Annalect,
we'll be able to give advertisers an edge with unique targeting data to
reach consumers at the right time with the right message."
About Annalect
Annalect Group brings together more than 400 global data, digital and
analytic experts from across several Omnicom Media Group specialty divisions
-- including Media Analytics, Business Intelligence, Tools and Dashboard
Systems, Econometric Modeling (Brand Science), Search (Resolution Media) and
its DSP trading platform (Accuen) -- to create a new, strategically focused,
data-informed marketing platform and analytics offering.
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company
that engineers technology solutions for search marketing, social media and
online advertising. Advertisers, agencies and marketing providers use
Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15
billion in annual sales revenue. The Kenshoo Universal Platform delivers
automation, business intelligence, integration and scale to make better
marketing investments. Kenshoo powers 6 of the top 10 retailers in the
world, 6 of the top 10 hotel groups, 7 of the 10 biggest telecoms, 8 of the
10 largest ad agency networks, and 22 of the Fortune 50 companies. With
campaigns running in more than 100 countries, Kenshoo customers include
Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John
Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group,
Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has more than 10
international offices and is backed by Sequoia Capital and Arts Alliance.
Please visit http://www.Kenshoo.com for more information.
Source: Kenshoo
Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462, Stacie.Susens@Kenshoo.com
SAN FRANCISCO, September 19, 2011/PRNewswire/ --
- Industry Leaders to Co-design Solutions That Optimize the Impact of
Advertising and Media on Consumer Behavior
Kenshoo [http://www.kenshoo.com ] ( http://www.kenshoo.com), a
global leader in digital marketing software, and Annalect
[http://annalect.com ] ( http://www.annalect.com), the digital data and
analytics organization within Omnicom Media Group, today announced it has
formed a strategic global partnership.
Under the terms of this agreement, Annalect and Kenshoo are
collaborating on new and innovative solutions within search engine marketing
(SEM), social media and emerging online advertising channels. The most
recent proof-of-concept being executed by the companies focuses on mobile
marketing and enables advertisers to track the impact of online and offline
ads on local consumer activity.
"We're excited to expand our partnership with Kenshoo," said Scott
Hagedorn, CEO of Annalect. "By combining the engineering talent at Kenshoo
with the strategic and analytical minds at Annalect, we're creating
solutions for clients that are not just innovative for the sake of
innovation, but actually generate tangible business results."
Annalect teams have used Kenshoo's digital marketing software for more
than two years across such clients as HBO, HP, Lowe's, Starbucks and State
Farm. Resolution Media, a leading digital marketing agency and an Omnicom
Media Group company, was the first to pilot Kenshoo and now leverages the
Kenshoo Universal Platform as part of its sophisticated SEM and social media
solution.
"Kenshoo has proven time and time again that it can deliver," added Alan
Osetek, president of Resolution Media. "At Resolution Media, we're focused
on driving results through digital data and insights. Kenshoo's robust
platform plugs right in to our RM3 data warehouse and reporting suite; so we
can quickly identify opportunities and seize them for clients."
Clients of Omnicom Media Group's global ad agencies, OMD and PHD, also
benefit from Kenshoo's advanced automation, powerful algorithms and flexible
technology integration with proprietary Annalect tools to ensure maximum
return on marketing investments.
"PHD is always in the process of finding a better way to meet our
client's communications goals," commented Craig Atkinson, president and
chief digital officer at PHD. "The partnership between Annalect and Kenshoo
will help our partners connect the dots between the Web and the cash
register while optimizing all consumer touchpoints along the way."
"Since the early days of Kenshoo, the people within Resolution Media and
Omnicom Media Group have had a hand in shaping the direction of our company
and platform," said Yoav Izhar-Prato, CEO of Kenshoo. "We look forward to
expanding our partnership and keeping the team at Annalect entrenched as a
Kenshoo design partner. Together we'll introduce ground-breaking products
that will change the fundamental ways advertisers think about digital
marketing."
Specific to the mobile space, Kenshoo and Annalect are leveraging social
network APIs to track check-ins and other location-based activity. This
allows marketers to support online (and offline) advertising efforts by
activating mobile devices as a source of consumer insights while driving
in-store purchases.
"Mobile is the key connection point between Social and Local," added
Alon Sheafer, chief strategy officer at Kenshoo. "Working with Annalect,
we'll be able to give advertisers an edge with unique targeting data to
reach consumers at the right time with the right message."
About Annalect
Annalect Group brings together more than 400 global data, digital and
analytic experts from across several Omnicom Media Group specialty divisions
-- including Media Analytics, Business Intelligence, Tools and Dashboard
Systems, Econometric Modeling (Brand Science), Search (Resolution Media) and
its DSP trading platform (Accuen) -- to create a new, strategically focused,
data-informed marketing platform and analytics offering.
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company
that engineers technology solutions for search marketing, social media and
online advertising. Advertisers, agencies and marketing providers use
Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15
billion in annual sales revenue. The Kenshoo Universal Platform delivers
automation, business intelligence, integration and scale to make better
marketing investments. Kenshoo powers 6 of the top 10 retailers in the
world, 6 of the top 10 hotel groups, 7 of the 10 biggest telecoms, 8 of the
10 largest ad agency networks, and 22 of the Fortune 50 companies. With
campaigns running in more than 100 countries, Kenshoo customers include
Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John
Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group,
Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has more than 10
international offices and is backed by Sequoia Capital and Arts Alliance.
Please visit http://www.Kenshoo.com for more information.
Source: Kenshoo
Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462, Stacie.Susens@Kenshoo.com