Tripadvisor Hits 50 Million Unique Monthly Visitors

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September 19, 2011
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Tripadvisor Hits 50 Million Unique Monthly Visitors

LONDON, September 19, 2011/PRNewswire/ --

           Six Times the Population of Greater London Now Visits the

                        World's Largest Travel Site

    TripAdvisor [http://www.tripadvisor.com ](R), already the world's
largest travel site*, today announced that it is the first stand-alone
travel brand to reach the milestone of 50 million unique monthly visitors,
according to worldwide traffic data from comScore. Based on comScore data,
TripAdvisor has experienced a 22 percent increase in traffic year-over-year
from July 2010 to July 2011. TripAdvisor has also seen tremendous growth
internationally with sites now available in 30 countries.

    The milestone means TripAdvisor-branded websites receive more traffic
worldwide than the websites of the world's ten largest airlines by
passengers carried combined**. TripAdvisor.co.uk is now the largest
stand-alone travel website in the UK according to comScore. It is also 25%
bigger than Booking.com in the UK market***.

    Over the past 11 years, TripAdvisor has established itself as the
world's most popular destination for travel planning. At its heart,
TripAdvisor offers travellers more than 50 million reviews and opinions of
hotels, restaurants and attractions. In addition, TripAdvisor is a vast
resource for candid traveller photos, with over seven million photos of
hotels, restaurants and attractions from around the world.

    Always looking for ways to help travellers get the most of out of their
travel experience, TripAdvisor now features more than half a million 'Room
Tips,' a feature launched in March that gives travellers advice on getting
the best possible room in a particular hotel. Travellers can also easily
access member profiles and review histories, providing a wealth of content
and information so they can make an educated decision, based on the opinions
of many, before choosing somewhere that is right for them.

    Among its other benefits, TripAdvisor also offers an award-winning
flight meta-search engine, vacation rental listings from around the globe,
bustling travel forums, and a suite of mobile apps available for the iPhone,
Android, Nokia, Palm and Windows Phone 7 smartphones and the iPad.

    "We're grateful for our active and loyal user base, which is now more
than 50 million travellers strong worldwide," said Steve Kaufer, founder and
CEO of TripAdvisor. "It's a testament to our continued belief in the value
and usefulness of user generated content and TripAdvisor being the go-to
source of information when planning a trip."

    According to a recent PhoCusWright study commissioned by TripAdvisor, 98
percent of respondents said they have found TripAdvisor hotel reviews to be
accurate of the actual experience, with 69 percent stating the reviews to be
highly or extremely accurate. TripAdvisor also recently announced another
exciting milestone, reaching 50 million reviews and opinions contributed by
travellers around the globe.

    To learn more about some of the world's top TripAdvisor contributors,
visit http://www.tripadvisor.co.uk/TAOffer-a_wid.TopReviewersLander
[http://www.tripadvisor.com/TAOffer-a_wid.TopReviewersLander ].

    ** According to comScore Media Metrix, Worldwide, July 2011

    *** Comparison of July 2011 comScore traffic data for UK visitors to
TripAdvisor Sites versus Booking.com Europe

    About TripAdvisor
TripAdvisor(R) is the world's largest travel site, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and Instant Personalization)
with seamless links to booking tools.

    TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 65 million unique monthly visitors* across 19 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 50 million unique monthly visitors***, 20 million members,
and over 50 million reviews and opinions. The sites operate in 30 countries
worldwide****, including China under daodao.com. TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travelers, and Vacation Rentals, which helps
property managers and individual home owners list their properties and
showcase hotel alternatives.

    TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

    TripAdvisor Media Group generated $486 million in revenue in 2010.
TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

    TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. All other
trademarks are the property of their respective owners.

    (c)2011 TripAdvisor LLC. All rights reserved.

    *Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, July 2011

    ** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes: http://www.airfarewatchdog.com,
http://www.bookingbuddy.com, http://www.cruisecritic.com,
http://www.everytrail.com, http://www.familyvacationcritic.com,
http://www.flipkey.com, http://www.holidaylettings.co.uk,
http://www.holidaywatchdog.com, http://www.independenttraveler.com,
http://www.onetime.com, http://www.seatguru.com,
http://www.sniqueaway.com, http://www.smartertravel.com,
http://www.travel-library.com, http://www.travelpod.com,
http://www.virtualtourist.com, http://www.whereivebeen.com, and
http://www.kuxun.cn.

    ***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July
2011

    **** TripAdvisor sites operate in 30 countries worldwide:
http://www.tripadvisor.com, http://www.tripadvisor.co.uk,
http://www.tripadvisor.ca, http://www.tripadvisor.it,
http://www.tripadvisor.es, http://www.tripadvisor.de,
http://www.tripadvisor.fr, http://www.tripadvisor.jp,
http://www.daodao.com, http://www.tripadvisor.in,
http://www.tripadvisor.se, http://www.tripadvisor.nl,
http://www.tripadvisor.com.br, http://www.tripadvisor.com.tr,
http://www.tripadvisor.dk, http://www.tripadvisor.com.mx,
http://www.tripadvisor.ie, http://www.tripadvisor.com.au,
http://www.tripadvisor.com.sg, http://www.tripadvisor.co.kr,
no.tripadvisor.com [http://no.tripadvisor.com ], pl.tripadvisor.com
[http://pl.tripadvisor.com ], th.tripadvisor.com
[http://th.tripadvisor.com ], http://www.tripadvisor.ru,
http://www.tripadvisor.com.gr, http://www.tripadvisor.co.id, http://www.tripadvisor.com.ar,
http://www.tripadvisor.tw, http://www.tripadvisor.com.my, and
http://www.tripadvisor.com.eg.

    Additional Information about the TripAdvisor Spin-Off

    This document does not constitute an offer to sell or the solicitation
of an offer to buy any securities, or a solicitation of any vote or
approval, nor shall there be any sale of securities in any jurisdiction in
which such offer, solicitation or sale would be unlawful prior to
registration or qualification under the securities laws of any such
jurisdiction.

    As previously announced, Expedia intends to spin-off its TripAdvisor
Media Group businesses into a separate publicly-traded company, TripAdvisor,
Inc. In connection with the proposed spin-off, Expedia, Inc. and
TripAdvisor, Inc. have filed a registration statement on Form S-4 that
included a preliminary proxy statement for Expedia and prospectus for
Expedia and TripAdvisor with the SEC. Stockholders of Expedia are urged to
read the definitive proxy statement/prospectus, when it becomes available,
because it will contain important information about Expedia, the proposed
spin-off transaction and related matters. Investors and security holders can
obtain free copies of the definitive proxy statement/prospectus when it
becomes available by contacting Investor Relations, Expedia, 333 108th
Avenue N.E., Bellevue, Washington 98004 (Telephone: (425) 679-3555).
Investors and security holders can also obtain free copies of the proxy
statement/prospectus and other documents filed by Expedia and TripAdvisor
with the SEC in connection with the proposed spin-off transaction at the
SEC's web site at http://www.sec.gov.

    In addition to the proxy statement/prospectus, Expedia files annual,
quarterly and current reports, proxy statements and other information with
the SEC, each of which should be available at the SEC's web site at
http://www.sec.gov. You may also read and copy any reports, statements and
other information filed by Expedia at the SEC public reference room at 100 F
Street NE, Washington, DC 20549. Please call the SEC at 1-800-SEC-0330 for
further information.

    Expedia and its directors, executive officers and certain members of
management and other employees may be deemed to be participants in the
solicitation of proxies of Expedia's stockholders to approve the proposed
spin-off transaction. Such individuals may have interests in the transaction
as described in Expedia's proxy statement/prospectus, including as a result
of current holdings of options, restricted share units or shares of
Expedia's stock and future holdings of options, restricted share units or
shares of TripAdvisor's stock, which will be impacted in the transaction.
Information regarding Expedia and the equity interests of its directors and
officers who may be deemed to be participants in the solicitation of proxies
is contained in Expedia's preliminary proxy statement/prospectus, filed with
the SEC on July 27, 2011, as amended.

Source: TripAdvisor

For more information please contact Laurel Greatrix / lgreatrix@tripadvisor.com / +44(0)777-801-3639

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