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Toluna Empowers Brands to Engage Facebook 'Fans' to Gain Valuable Insight
LONDON, England, September 15, 2011/PRNewswire-FirstCall/ --
Toluna, the world's leading provider of online sample and survey
technology, announces the launch of PanelPortal Connect - the integration of
its pioneering online panel community management platform PanelPortal within
Facebook.
Built on cutting-edge software and a decade's experience in panel and
community management, PanelPortal Connect transforms the value of Facebook
fan data through the addition of rich profiling information. This enables
brands to tap into a hitherto dormant source of reliable, in-depth customer
insight.
In practice, PanelPortal Connect enables brands to invite their Facebook
'fans' to join a branded panel community, hosted within their Facebook fan
page. The fans, or indeed any Facebook user, can register, complete their
profile information, then take part in polls, surveys, discussions, blogs,
onsite activities and more - without ever having to leave the popular social
media site. This offer's brands a new channel for fast, easy, cost-effective
research to support strategic and tactical decision-making.
Commented, Frederic-Charles Petit, Founder and CEO, Toluna,
"PanelPortal Connect represents a revolution in the application of
research within Facebook. Now, Brand Managers, Marketers and Insight
Professionals can truly engage with their Facebook fans in an environment
where they feel comfortable. This is in line with Toluna's strategy of
ensuring the relevance of products and reflecting the needs of the market
through emersion in social media."
PanelPortal Connect offers a number of advanced features to optimise the
value of insights generated. These include: software to help manage fans'
activity, profiles, discussions and more; an easy-to-navigate system for
exporting survey results and packaging data into meaningful reports; with
the option to implement an extended profile for survey targeting.
Added Mark Simon, Global Leader Technology Practice, Toluna
"Brands that already have a proprietary online panel or community can
use PanelPortal Connect to turbo-charge their recruitment. Those who do not
can now leverage their fan page on Facebook to engage with consumers in a
deeper, more meaningful way - going beyond quickpolls to gain valuable
insights."
About Toluna
Toluna combines its online market research panel with industry-leading
research technology, enabling organisations to generate valuable customer
insight by surveying their target audience quickly and cost effectively.
It's popular social voting community site Toluna.com [http://toluna.com ]
has 4 million members and collects more than 1 million poll votes and
opinions a day across 34 countries.
Toluna has offices in the UK, US, France, Germany, The Netherlands,
Spain, Israel, Romania, India, Australia, Japan, Hong Kong, Canada.
http://www.toluna-group.com
To find out more about PanelPortal Connect, contact Rachel Adams at
rachel.adams@toluna.com or on +44(0)20-3058-5000.
Source: Toluna
.
Toluna Empowers Brands to Engage Facebook 'Fans' to Gain Valuable Insight
LONDON, England, September 15, 2011/PRNewswire-FirstCall/ --
Toluna, the world's leading provider of online sample and survey
technology, announces the launch of PanelPortal Connect - the integration of
its pioneering online panel community management platform PanelPortal within
Facebook.
Built on cutting-edge software and a decade's experience in panel and
community management, PanelPortal Connect transforms the value of Facebook
fan data through the addition of rich profiling information. This enables
brands to tap into a hitherto dormant source of reliable, in-depth customer
insight.
In practice, PanelPortal Connect enables brands to invite their Facebook
'fans' to join a branded panel community, hosted within their Facebook fan
page. The fans, or indeed any Facebook user, can register, complete their
profile information, then take part in polls, surveys, discussions, blogs,
onsite activities and more - without ever having to leave the popular social
media site. This offer's brands a new channel for fast, easy, cost-effective
research to support strategic and tactical decision-making.
Commented, Frederic-Charles Petit, Founder and CEO, Toluna,
"PanelPortal Connect represents a revolution in the application of
research within Facebook. Now, Brand Managers, Marketers and Insight
Professionals can truly engage with their Facebook fans in an environment
where they feel comfortable. This is in line with Toluna's strategy of
ensuring the relevance of products and reflecting the needs of the market
through emersion in social media."
PanelPortal Connect offers a number of advanced features to optimise the
value of insights generated. These include: software to help manage fans'
activity, profiles, discussions and more; an easy-to-navigate system for
exporting survey results and packaging data into meaningful reports; with
the option to implement an extended profile for survey targeting.
Added Mark Simon, Global Leader Technology Practice, Toluna
"Brands that already have a proprietary online panel or community can
use PanelPortal Connect to turbo-charge their recruitment. Those who do not
can now leverage their fan page on Facebook to engage with consumers in a
deeper, more meaningful way - going beyond quickpolls to gain valuable
insights."
About Toluna
Toluna combines its online market research panel with industry-leading
research technology, enabling organisations to generate valuable customer
insight by surveying their target audience quickly and cost effectively.
It's popular social voting community site Toluna.com [http://toluna.com ]
has 4 million members and collects more than 1 million poll votes and
opinions a day across 34 countries.
Toluna has offices in the UK, US, France, Germany, The Netherlands,
Spain, Israel, Romania, India, Australia, Japan, Hong Kong, Canada.
http://www.toluna-group.com
To find out more about PanelPortal Connect, contact Rachel Adams at
rachel.adams@toluna.com or on +44(0)20-3058-5000.
Source: Toluna
.