BCHA Selects Magic Software's iBOLT Integration Platform to Reduce Costs and Improve Efficiency

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September 14, 2011
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BCHA Selects Magic Software's iBOLT Integration Platform to Reduce Costs and Improve Efficiency

OR-YEHUDA, Israel, September 14, 2011/PRNewswire-FirstCall/ --

    Magic Software Enterprises Ltd [http://www.magicsoftware.com ]. (NASDAQ:
MGIC), a global provider of mobile
[http://www.magicsoftware.com/en/solutions/?catID13 ] and cloud-enabled
application [http://www.magicsoftware.com/en/products/?catIDp ] and
business integration [http://www.magicsoftware.com/en/products/?catIDA ]
platforms, today announced that BCHA has chosen iBOLT
[http://www.magicsoftware.com/en/products/?catIDA ] to integrate its
Homeless Link product, InForm, built on the Salesforce.com platform
[http://www.salesforce.com/eu/?ir=1 ], with its SQL-based Housing Management
System, WRAPP by Paloma Systems Ltd [http://palomasoftware.info ].

    BCHA [http://www.bcha.org.uk ] is a social care and support provider
helping vulnerable people within the community to find a way forward with
their lives, helping people off the streets, out of abuse, over skills
barriers and onto independence. The new system has enabled BCHA to develop
and improve its work practices, bringing many benefits to its service users.
For example, the streamlined new solution combines information from
different applications to provide BCHA's housing officers and tenants with
consistent and timely information, while reducing administration and support
costs.

    BCHA is using iBOLT to automate the process of keeping its Intranet up
to date [http://www.magicsoftware.com/en/products/?catIDA ] with contact
names from Active Directory via a data feed to the web through its SQL
server. It has also integrated the system with its web-based SMS
application, so that iBOLT can now send text-to-mobile and text-to-voice
messages to contact staff and service users with vital updates. This is
helping to reduce rent arrears and ensure housing officers are aware of
tenants who might need extra support to manage their finances.

    BCHA was introduced to iBOLT through Magic Software's involvement in
Salesforce.com's Foundation Program
[http://www.salesforce.com/company/foundation ]. As part of the program,
Magic Software's UK subsidiary offers basic package licenses of its iBOLT
business integration tool free of charge, or at 80% discount, to
Salesforce.com Foundation customers in the UK and Eire.

    Paul Thompson, ICT Manager at BCHA, commented, "iBOLT
[http://www.magicsoftware.com/en/products/?catIDA ] has already exceeded
our highest hopes. We are constantly finding new ways in which iBOLT can
help us enrich the quality of our services, reduce costs and increase
efficiency"

    Magic Software will be showcasing its award-winning iBOLT integration
platform at Cloudforce 2011 London
[http://web.magicsoftware.com/ukcloudforce2011.html ] on September 14 & 15 at
the Royal Festival Hall in London, UK.

    About Magic Software

    Magic Software Enterprises Ltd. (NASDAQ: MGIC
[http://www.google.com/finance?client=ob&q=NASDAQ:MGIC ]) is a global
provider of mobile and cloud-enabled application and business integration
platforms.

    For more information, visit http://www.magicsoftware.com.

    About BCHA

    BCHAis a specialist housing and social care support provider, which
helps homeless, vulnerable and other people access the right housing,
health, learning and work opportunities. Working across Dorset, Oxford,
Reading, Exeter, Plymouth, Salisbury and Chippenham, BCHA helps people find
a way forward - and has been doing so for over 40 years. For more
information, visit http://www.bcha.org.uk.

    Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new
products and continuing product conditions, both here and abroad, release
and sales of new products by strategic resellers and customers, and other
risk factors detailed in the Company's most recent annual report and other
filings with the Securities and Exchange Commission. Magic is the trademark
of Magic Software Enterprises Ltd.

   
    Press contacts:
    Tania Amar
    Magic Software Enterprises
    Tel: +972(0)3-538-9300
    Email: tania@magicsoftware.com

    Kirsten Scott / Nikki Woolf
    eclat Marketing
    Tel: +44(0)1276-486-000
    Email:  magic@eclat.co.uk

Source: Magic Software Enterprises Ltd

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