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Mobile Interactive Group Acquires Global Micropayments Business, Zaypay

Poster: SySAdmin
Posted on September 13, 2011 at 3:07:01 AM
Mobile Interactive Group Acquires Global Micropayments Business, Zaypay

LONDON, September 13, 2011/PRNewswire/ --

   
    - Extending micropayment capabilities to over 44 countries
    - Offering SDK's for Android, Facebook and Web, and including
      premium, voice and messaging payment options
    - Providing global monetisation solutions specifically for the
      developer community

    http://www.migcan.com

    http://www.zaypay.com

    Global mobile and digital technology business Mobile Interactive Group
(MIG) today announces the acquisition of global micropayments business
Zaypay - 'Big in small payments'.

    Based in the Netherlands, Zaypay is a profitable mobile micropayments
business that launched in 2006. To date the business has provided secure
micropayment solutions to several hundred global customers through one
secure easy to use platform.

    Barry Houlihan, CEO and Founder, MIG commented "MIG's vision for Zaypay
is to build a one stop shop for online and mobile monetisation solutions to
merchants, online billing providers and developers globally. We understand
that developers are driving our industry now and Zaypay is a platform that
has been built by developers, for developers - Our aim is to build stronger
relationships specifically with the developer community, to provide
developers with a frictionless payment system that's tailored to their
platforms and to further understand and support their requirements around
monetisation on an international scale."

    The industry press recently reported that users are increasingly
choosing simple SMS mobile payments for micro-transactions whilst on social
networks and gaming sites. Market insights and industry stats also indicate
that the worldwide market for mobile payments will grow to $633.4 billion
and that mobile payment users will grow 600 percent, to 490 million by 2014
(Source: Generator).

    Bastiaan Peters, CTO, Zaypay said: "We're extremely proud of what we've
achieved over the past five years; we've built a profitable micropayments
technology business and now, with the acquisition from MIG, the Zaypay
business can be taken to the next level. MIG is a well-respected business
that has a strong reputation for developing robust global technology
platforms. It will be exciting to work with a group of such forward
thinking, innovative individuals who understand where the industry is going
and who have a clear vision for the future."

    MIG will continue to operate Zaypay as a standalone business.

    In June 2010, MIG acquired mobile marketing and CRM provider Piri
Limited and in February 2011 announced the acquisition of mobile technology,
services and marketing company Golden Bytes International B.V. (GB): This
M&A activity has enabled MIG to broaden its technology and services offering
across the mobile services value chain and to fast track the reach of its
products across the globe.

    Zaypay was acquired for an all cash undisclosed sum.

    About Mobile Interactive Group

    Mobile Interactive Group (MIG) is a global integrated mobile and digital
technology business and is the fastest growing privately owned technology
company in the UK and EMEA (Deloitte).

    Comprising a unique combination of services, MIG specialist disciplines
include mobile technology and services provision; mobile billing, messaging
and mCommerce; mobile advertising and marketing; multi-channel digital
solutions; the design, build and publishing of mobile internet sites and
applications, and user experience design.

    All platforms, products and applications are developed in-house and are
MIG's proprietary technology. Our global platform mVoy enables brands from
all over world to interact, engage and communicate with consumers via
mobile.

   
    - mVoy Publish: Create, build, host & manage mobile commerce,
      mobile websites & apps
    - mVoy Communicate: Build & manage interactive messaging &
      multi-step marketing campaigns
    - mVoy Engage: Power social interactivity & voting via mobile
      sites, apps, Facebook and Google+
    - mVoy Connect: Enable & deliver high volume mobile messaging
      campaigns & payments

    MIG currently serves multiple sectors including Technology Providers,
Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment,
Financial Services, Public Sector and Government Agencies, FMCG, Original
Equipment Manufacturers (OEM). Additionally we have over 300 clients
including New Look, M&S, O2, Vodafone, ITV, Sky, MoneySupermarket, Sony
PlayStation, COI, Walkers, Tropicana, Nokia, Samsung and in May 2011 MIG
announced its 'Preferred Developer Consultant' status as selected by
Facebook.

    To learn more go to http://www.migcan.com

Source: Mobile Interactive Group

For more information on MIG please contact: Tim Banks,
infomob PR, tim@infomob.co.uk, +44(0)7771-512-057; Emma Potter, Head of Communications, MIG, emma@migcan.com, +44(0)7739-902-473
 
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