Vibrant is First to Bring Premium Contextual Ad Solutions to Asia Pacific
Poster: SySAdmin
Posted on September 9, 2011 at 6:07:01 AM
Vibrant is First to Bring Premium Contextual Ad Solutions to Asia Pacific
LONDON, September 9, 2011/PRNewswire/ --
Vibrant [http://www.vibrantmedia.co.uk ], the global leader in premium
contextual advertising solutions, announced the opening of its first Asia
Pacific operations, through a partnership with Avid Media PTY Ltd, Sydney,
Australia. Vibrant will now offer local support for its global and
region-specific clients including: Amex, Hewlett Packard, IBM, IAG Insurance
Australia Group, Splenda, Paramount, Mazda, Ford, Hyundai and Johnson &
Johnson.
Jeff Babka, COO & CFO of Vibrant, says, "As the industry leader of
premium contextual technologies, we are the first to move into the region,
providing a full suite of contextual solutions for premium advertisers and
publishers, and our 200-million-plus unique users. We will continue to
expand globally and further the success and rapid growth we've seen in the
US and EU markets."
Martin Forbes, Senior Vice President, Corporate Operations of Vibrant,
says, "We have been working in APAC for more than three years through our
London-based international team. In this time we've seen substantial growth
with our contextual products, so the time is right for us to expand and
provide local support for our top 100 global brand clients."
Avid Media PTY Ltd is headed by Pamela Phelan, a former Vibrant
executive, who has an extensive leadership background in advertising sales.
Publishers working exclusively with Vibrant in the region include IDG;
Askmen.com, a News Digital Media site; and Autoguide.com, one of Australia's
largest automobile sites.
Vibrant set up an International Sales Team in 2007, and has grown its
global revenues year on year and managed global, multi-region and in-country
contextual advertising programs for its clients. Currently operating in 30
markets worldwide, Vibrant has a portfolio of 6,000 premium publishers
globally and 250 million unique users per month (comScore, 2011). Over the
past 11 years, Vibrant has innovated in the in-text and contextual
advertising arena, offering a suite of options for marketers and publishers
to bring real information to users within the context of a page, such as
video streams, social media feeds, product reviews, dynamic feeds and
real-time geo-targeted advertising.
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of
words across the internet with relevant video, information, tools and
advertising. With over 6,000 premium publishers, reaching more than 250
million unique users per month (comScore, 2011), Vibrant gives top brand
marketers the opportunity to deliver highly targeted advertisements within
premium Web content and offers publishers premium editorial tools to
re-circulate users throughout their websites. Vibrant works with top brand
advertisers such as Microsoft, General Motors, Unilever, Sainsbury's and
Hewlett Packard.
The company was founded in 2000 and has offices in London, New York,
Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich
and Dusseldorf. Vibrant's rapid growth has been recognised by the Inc. 500
and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and
2008 and Sunday Times Tech Track in 2004 and 2005. For more information,
visit http://www.vibrantmedia.co.uk or
http://www.hyperlinkevolved.com or
http://www.facebook.com/vibrantmedia or
http://twitter.com/vibrantmedia.
Source: Vibrant
Further information: Helen Mussard, Senior European Marketing Manager, Vibrant UK: +44(0)207-239-0102 /
Helen.mussard@vibrantmedia.com; Lorette Nettar, PR, Vibrant UK: +44(0)7968-521-684 / lorette.nettar@vibrantmedia.com
LONDON, September 9, 2011/PRNewswire/ --
Vibrant [http://www.vibrantmedia.co.uk ], the global leader in premium
contextual advertising solutions, announced the opening of its first Asia
Pacific operations, through a partnership with Avid Media PTY Ltd, Sydney,
Australia. Vibrant will now offer local support for its global and
region-specific clients including: Amex, Hewlett Packard, IBM, IAG Insurance
Australia Group, Splenda, Paramount, Mazda, Ford, Hyundai and Johnson &
Johnson.
Jeff Babka, COO & CFO of Vibrant, says, "As the industry leader of
premium contextual technologies, we are the first to move into the region,
providing a full suite of contextual solutions for premium advertisers and
publishers, and our 200-million-plus unique users. We will continue to
expand globally and further the success and rapid growth we've seen in the
US and EU markets."
Martin Forbes, Senior Vice President, Corporate Operations of Vibrant,
says, "We have been working in APAC for more than three years through our
London-based international team. In this time we've seen substantial growth
with our contextual products, so the time is right for us to expand and
provide local support for our top 100 global brand clients."
Avid Media PTY Ltd is headed by Pamela Phelan, a former Vibrant
executive, who has an extensive leadership background in advertising sales.
Publishers working exclusively with Vibrant in the region include IDG;
Askmen.com, a News Digital Media site; and Autoguide.com, one of Australia's
largest automobile sites.
Vibrant set up an International Sales Team in 2007, and has grown its
global revenues year on year and managed global, multi-region and in-country
contextual advertising programs for its clients. Currently operating in 30
markets worldwide, Vibrant has a portfolio of 6,000 premium publishers
globally and 250 million unique users per month (comScore, 2011). Over the
past 11 years, Vibrant has innovated in the in-text and contextual
advertising arena, offering a suite of options for marketers and publishers
to bring real information to users within the context of a page, such as
video streams, social media feeds, product reviews, dynamic feeds and
real-time geo-targeted advertising.
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of
words across the internet with relevant video, information, tools and
advertising. With over 6,000 premium publishers, reaching more than 250
million unique users per month (comScore, 2011), Vibrant gives top brand
marketers the opportunity to deliver highly targeted advertisements within
premium Web content and offers publishers premium editorial tools to
re-circulate users throughout their websites. Vibrant works with top brand
advertisers such as Microsoft, General Motors, Unilever, Sainsbury's and
Hewlett Packard.
The company was founded in 2000 and has offices in London, New York,
Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich
and Dusseldorf. Vibrant's rapid growth has been recognised by the Inc. 500
and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and
2008 and Sunday Times Tech Track in 2004 and 2005. For more information,
visit http://www.vibrantmedia.co.uk or
http://www.hyperlinkevolved.com or
http://www.facebook.com/vibrantmedia or
http://twitter.com/vibrantmedia.
Source: Vibrant
Further information: Helen Mussard, Senior European Marketing Manager, Vibrant UK: +44(0)207-239-0102 /
Helen.mussard@vibrantmedia.com; Lorette Nettar, PR, Vibrant UK: +44(0)7968-521-684 / lorette.nettar@vibrantmedia.com