Microsoft Licenses Jinni Semantic Video Discovery Technology

Author
SySAdmin
Posted
September 8, 2011
Views
1056

Page All:

Page 1
Microsoft Licenses Jinni Semantic Video Discovery Technology

TEL AVIV, Israel, September 8, 2011/PRNewswire/ --

    Jinni [http://www.jinni.com ], the innovators of the only taste-and-mood
based discovery engine for movies and TV shows, today announced an agreement
with Microsoft Corp. to license semantic discovery technology for
personalized, holistic discovery of video entertainment.

    (Logo:
http://www.newscom.com/cgi-bin/prnh/20110908/478982 )

    Jinni Semantic Taste Discovery

    The Semantic Discovery Engine and Entertainment Genome, a rich set of
more than 2,000 tags to describe the mood, plot and style of any title, was
developed specifically for discovery of video content. The Jinni engine
enables a variety of meaning-based discovery features to help users find
what to watch on any screen, any time. Jinni's Entertainment Genome enables
exceptionally intuitive, explainable and holistic video discovery to power
any screen with a suite of features for the next generation of digital home
entertainment guides.

    Jinni offers unique features, such as:

   
    - Mood-based Discovery - Search or browse within intuitive
      categories like mood, plot and style to choose content in a large
      catalog with fewer clicks. For example, just two clicks on 'witty', then
      'sibling relationships' gets results http://www.jinni.com/s/Lla8
    - Taste-based Recommendations - Highly personalized
      recommendations extracted from distinct groups of semantic genes that
      characterize a user's various tastes. For example, a user may enjoy
      'Suspenseful, stylized, rough stories about gangsters, cons and scams
      and heists'
    - Explainability - Complete transparency builds user trust, so
      natural language explanations of why each title is recommended are
      provided
    - Similar Titles/Content Recommendations - Easy, intuitive way to
      find more shows or movies that are truly similar based on comparison of
      semantic attributes
    - Effective Social Discovery - Cuts through the buzz to find
      friends as well as other users with similar taste that can be trusted
      sources of social recommendations

    "Microsoft's choice to license the Jinni video discovery solution
further validates our unique semantic technology and holistic approach to
entertainment discovery," said Yosi Glick, CEO and Co-founder of Jinni
[http://www.jinni.com ]. "At Jinni [http://www.jinni.com ] we believe
finding digital entertainment should be as natural and enjoyable as
consuming it. Our technology can power a wide variety of intuitive discovery
tools, including; semantic search, personalized recommendations, and
mood-based discovery features for a fun way to find movies and TV."

    Learn more about the Jinni Semantic Discovery Engine for Digital
Entertainment: http://www.youtube.com/watch?v=q1Wbw9sZIus

    About Jinni Media, Ltd

    Jinni is the first and only taste-and-mood based engine powering video
discovery. Using content genetics and nuanced understanding of user tastes,
the Jinni engine powers a uniquely intuitive, personalized experience that
increases content consumption and reduces churn. The Jinni service is
powered by the Entertainment Genome, containing thousands of genes that are
assigned to each title to describe mood, style, plot, setting and more - a
rich alternative to the usual genre language. New titles are automatically
indexed via analysis of user reviews and synopses, using a proprietary
Natural Language Processing solution.

    Jinni's content discovery solution was voted "Best Product Idea" at
CableLabs last year. Jinni is a Webby Awards honoree, a Red Herring 100
Europe winner, an OnHollywood 100 winner, a SXSW Web Awards nominee, a
TechCrunch Europas nominee and was selected as the best movie recommendation
engine by CNET and Lifehacker. To see our award winning engine at work,
visit http://www.jinni.com.

   
    Jinni contact:
    Nikki Ralston
    nikki.ralston@jinni.com
    Intl: + 972-54-727-9127

    http://www.jinni.com

Photo:
http://www.newscom.com/cgi-bin/prnh/20110908/478982

Source: Jinni Media, Ltd

.

Title

Medium Image View Large