Dragonfish Powers Microgame's Casino Brands

Dragonfish Powers Microgame's Casino Brands

LONDON, August 30, 2011/PRNewswire/ --

    Dragonfish, the award winning B2B Division of 888 Holdings plc,
announces the launch of its Casino for Microgame S.p.A's licensed brands in
Italy.

    Dragonfish is continuing the successful rollout of Italian Casino brands
powered by its CasinoFlex gaming platform, certified by the Amministrazione
Autonoma dei Monopoli di Stato (AAMS), the Italian regulatory authority.

    "People's Poker", Microgame's flagship brand, is the leading local poker
network in Italy. Microgame and its licensees hold over 30% of the poker
market share in Italy, and have chosen Dragonfish's Casino product for its
customers who will be able to play Poker, no-download and Downloadable
Casino and Live Casino via a single wallet.

    Itai Frieberger, 888 COO, said: "Dragonfish is proud to be the gaming
engine behind Microgame's Italian Casinos. Launching Microgame's multiple
Casino brands simultaneously is a great achievement for Dragonfish,
Microgame and its partners". Mr. Frieberger further commented: "We are
confident that Microgame's strong poker network and number of active players
in Italy will drive significant growth in the Casino offering"

    Fabrizio D'Aloia, CEO and president of Microgame, added: "Casino games
are supposed to be the most important online gaming sector in Italy for the
next years. Since it is Microgame's objective to offer our clients the top
casino games on the market, we have started early to make partnerships with
important international partners, leaders in online casino gaming. We are
very happy that we have launched People's Casino including the high-quality
games of Dragonfish/888. Dragonfish has a huge experience in the gaming
market which allows us to offer our clients well-known and profitable
products with an exciting gaming experience for the players."

    About Dragonfish

   
    - Dragonfish is the brand name for 888 Holdings Plc's B2B
      business and is a separate division within 888
    - Dragonfish is a leading provider of Total Gaming Services -
      Games & Technology; Operations; Marketing and ePayments - with an unique
      heritage within one of the world's leading B2C brands, 888
    - Games covered by Dragonfish include Casino, Poker, Bingo, Sports
      and Quickplay
    - Dragonfish has unsurpassed operations and marketing knowledge in
      the gaming industry, a fact recognised at the eGaming Review B2B Awards
      with the awarding of both White Label Partner of Year and Bingo Network
      of the Year and now more recently Poker Software of the Year.
    - Please see http://www.dragonfishtech.com for further
      details, or contact through sales@dragonfishtech.com

    About Microgame

    Microgame S.p.A., founded in 1996, is the leading Service Provider for
remote gaming market in Italy, authorised by the Autonomous Administration
of State Monopolies (AAMS). Microgame provides gaming solutions for skill
games and poker, casino games, bingo, fixed odds betting, horse race
betting, instant lotteries and National totalisator games.

    Its shareholders include two private equity funds (Monitor Clipper
Partners (MCP) and TPG Growth), founders and management.

    In 2010 Microgame's customers have collectively generated a gross gaming
turnover of more than EUR1.5 billion. The company also manages People's
Poker and People's Bingo, the largest poker and bingo networks in Italy.

   
    Contacts:
    M: 888 Media Relations
    Jennifer.huxley@888holdings.com

   
    Contacts:
    Microgame S.p.A.                         AD HOC Communication Advisors
    Via Giovanni Agnelli, People's House     Ivan Barbieri
    I- 82100 Benevento, Italy                +39-0276-06741
    Tel. +39-0824-565401
    Fax +39-0824-54130
    http://www.microgame.it

Source: Dragonfish

.