Blue Line and PlotWatt Partnership changes the game for Home Energy Monitoring

Blue Line and PlotWatt Partnership changes the game for Home Energy Monitoring

        --  Blue Line Innovations and PlotWatt are proud to announce their
            home energy reporting partnership
        --  With no additional hardware, families using the PowerCost
            Monitor(TM) can now see real-time, whole-home and appliance
            level energy usage.
        --  PlotWatt's patent-pending algorithms identify
            appliance-specific data signatures from a whole-house meter,
            and report the appliance-level costs to the homeowner.
        --  This simple, user friendly dashboard not only shows the home's
            energy cost breakdown, but also gives each homeowner a menu of
            tailored recommendations and alerts for reducing energy costs.
        --  More choice and more robust offering for former Microsoft
            Hohm(TM) and Google PowerMeter(TM) customers.

SAN FRANCISCO, CA, Aug. 29, 2011 /PRNewswire/ - Blue Line Innovations, the
makers of the PowerCost Monitor(TM), today announced their partnership
with PlotWatt, makers of the PlotWatt Energy Dashboard.  The
partnership significantly advances the residential customer experience
by seamlessly combining Blue Line's hardware with PlotWatt's
cloud-based software. The solution enables homeowners to see both their
real-time whole-home energy use and appliance level spending - no
additional hardware or "smart plugs" required.  PlotWatt receives live
data feeds every 32 seconds from the PowerCost Monitor(TM) WiFi Gateway
which is broadly available at Lowes, Amazon and other select
retailers.  The partnered solution is live today.

Peter Porteous, CEO Blue Line Innovations noted, "this is a real game
changer for homeowners.  It has already been proven that displaying
real-time energy data can help users achieve five to fifteen percent
energy reductions.  With no extra hardware cost or subscription fee,
PlotWatt users can now see exactly how much key appliances are using,
and perhaps even more importantly, users can see personalized,
customized energy saving recommendations that can push those savings
even higher.  We have been test driving the PlotWatt dashboard for nine
months and this is the real deal - the data is impressive but the
results are even more impressive."

PlotWatt was a recent winner of the GE Ecomagination Challenge, one of
five winners selected from over eight hundred submissions.  How does it
work?  PlotWatt's cloud-based algorithms analyze the real-time
electricity data and identify unique appliance data signatures.  These
can be used to report energy usage in kWhs or dollars for major
appliance groups in the home - heating, AC, refrigeration, clothes
dryer, pumps and, of course, always-on waste.  The PlotWatt real-time
web dashboard also provides the homeowner with helpful feedback and
tailored recommendations unique to each home's energy usage.  Mobile
and tablet apps are expected by the end of the year.

PlotWatt CEO Luke Fishback sees great things ahead. "It's been an
exciting time and we're delighted to be partnered with Blue Line," he
said.  "We started working on PlotWatt in 2008 armed with a Power Cost
Monitor and a webcam.  We set up our webcam to take a picture of a
Power Cost monitor every 30 seconds.  We digitized the readouts from
those pictures and got to work on algorithms that would someday
capitalize on the wealth of data such devices deliver. Today we're
making the results of that hard work available for free to Blue Line
users everywhere. We like the Blue Line solution; they are the proven
leader with lots of customers and a simple, accurate and easy to
install technology. Together with Blue Line we can really help people
to take a chunk out of their electricity bill."

The PowerCost Monitor features a universal optical sensor that slips
over the outside of virtually any electricity meter and then feeds that
energy data in real time up through a WiFi Gateway to the PlotWatt
dashboard.  It's a simple, step-by-step installation with no
electricians required.

The partnership comes on the heels of recent announcements by both
Microsoft Hohm and Google PowerMeter that they are withdrawing their
services over the next 6-12 months.  Users of those services can
quickly and easily move their energy data to PlotWatt before the term
expires.  Says Porteous, "We're thankful to have worked with impressive
brands such as Google and Microsoft but PlotWatt and the deep
visibility into a home's electricity usage is a real game changer. 
PlotWatt really pushes customer engagement and results to a new level."

Useful links;

Online images - http://www.flickr.com/photos/powercostmonitor/

Full product information and retailer locator http://bit.ly/rb9TR7

About PlotWatt:

Headquartered in Durham, North Carolina, PlotWatt is the most
cost-effective and technologically advanced way for consumers and
multi-location businesses to reduce their energy bill. PlotWatt's
cloud-based algorithms analyze meter data and provide insight, feedback
and recommendations on ways to save on energy. For more information, or
to join the Beta, visit http://www.PlotWatt.com.

About Blue Line Innovations

Blue Line Innovations Inc. developed and markets the PowerCost Monitor(TM),
a line of wireless, portable, real-time energy reporting devices for
the home.  Blue Line Innovations has been active in the business of
real time energy feedback for 6 years with over 150,000 PowerCost
Monitors(TM) in the market since 2004.  Easy to install, the PowerCost
Monitor(TM), communicates wirelessly to the meter and now through a WiFi
Gateway to the internet and mobile devices. Independent research has
confirmed that homes using the PowerCost Monitor(TM) can save up to 18% on
their monthly electricity bill.  For more information and the retailer
in your area see, http://www.bluelineinnovations.com

SOURCE  Blue Line Innovations Inc.

Blue Line Innovations Inc.

CONTACT:  Peter Porteous
CEO, Blue Line Innovations Inc.
506-325-0804
pporteous@bluelineinnovations.com