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Campaign Attribution Solution Launched, Which has Already Identified Savings on Average Over 30% of Media Spend
NEWBURY, England, August 11, 2011/PRNewswire/ --
- Shomei and Celebrus Technologies Join Forces to Provide an Unrivalled
Campaign Attribution Solution to Deliver Valuable Online Customer Insight to
On-site and External Campaigns -
Shomeihttp://www.shomei.com, the provider of interactive attribution
technology, has agreed a strategic partnership with Celebrus
Technologieshttp://www.celebrus.com, the online customer insight
[http://www.celebrus.com/productindex.aspx ] provider, to create an
unrivalled online campaign attribution
[http://www.speed-trap.com/solutionindex.aspx ] solution by leveraging the
power of a Customer Data Hub
[http://www.celebrus.com/jdwilliamscustomerdatahub.aspx ].
A Customer Data Hub is a repository of records of customers' and
visitors' experiences with an organization, typically involving a set of
'visitor profiles' comprised of data from online and offline channels.
In this instance, by adding Shomei's attribution technology with data
feeds from interactions with off-site online advertising to the data that
Celebrus collects on individual visitors' interactions with the client's
website, a behaviour record is created that shows - in the most finite
detail - how each external and on-site marketing campaign is received, what
traffic it drives and, crucially, how individual visitors engage with, and
respond to it.
By appreciating the conclusion of each individual impression and
click-through, in terms of conversion and revenue generated, the total value
of each marketing investment can be seen, along with what strategic changes
may be required.
Indeed, early adopters of the integrated technologies have seen
marketing budget savings of over 30%, with no loss of sales, and have been
able to identify failing acquisition channels, make strategic
recommendations and target audiences and channels more accurately.
Matthew Mills, CEO & Founder at Shomei, comments, "Statistics on the
effectiveness of online marketing can often be misleading. Without a precise
appreciation of what additional value each initiative is providing -
measured beyond the last click and traffic, but instead in terms of exact
additional revenue - marketing budgets can be wasted on low-yield campaigns.
By understanding which channels are delivering the highest number of highest
value conversions, and not just the most traffic, online brands can target
their investment, messaging and creatives appropriately and deliver a far
greater return."
Mills continues, "This new partnership will result in an embarrassment
of riches in terms of data, but the more data available, the more accurate
the online customer insight that can be drawn from it. We are in the era of
'Big Data', and the online marketing world is no exception - indeed, the
customer data hub will help us to lead the way."
Simon Burton, Managing Director of Celebrus Technologies, concludes,
"Campaign attribution is flawed for a number of reasons, not least of which
is the fact that much of it is conducted on the de facto standard of last
click, with little regard for impressions or the clicks and subsequent
behaviour exhibited by each visitor in-between and across all marketing
touch-points - what we understand as the complete customer lifecycle.
Celebrus, in combination with Shomei, is capable of delivering complete
campaign attribution by leveraging a Customer Data Hub.
Burton continues, "A single campaign could for example, quite easily
generate a huge uplift in website traffic, and be considered a success, but
deliver absolutely no additional conversions. Alternatively, a campaign
attribution solution that generates comparatively little traffic, and would
therefore ordinarily be deemed of little value, could in fact have the
highest conversion rate and return the most additional revenue. Such
campaign attribution requires an in-depth view of the on-site activity, down
to the individual level, integrated with data from the external campaigns.
Combining this wealth of data creates an unrivalled campaign attribution
solution, which is why Celebrus' partnership with Shomei is so powerful for
the market."
Shomei is a technology provider that develops 'plug-and-play'
interactive campaign attribution solutions. The tools and platforms that
Shomei provides show a complete view of all the relevant disparate digital
advertising sources that a client may be using, including paid search,
display advertising and organic search.
Celebrus Technologies' online customer insight technology collects data
on individual visitors' interactions with a client's website and creates
individual user profiles, including finite details such as behavior,
preferences and frequency of visit. Working in partnership with Shomei, has
allowed them to create an unrivalled campaign attribution solution.
About Celebrus Technologies
Celebrus Technologies offers complete, real-time data, on online
individual visitors' behavior, environment and experience to deliver online
customer insight and processes that in real-time to power Customer Data
Hubs, and drive cross-channel behavioral targeting, real-time
personalization & interaction management. With its tag-free content push, it
can also provide a personalisation overlay for existing web sites and apps
too.
Celebrus Technologies provides online customer insight by capturing and
analyzing interaction at the user interface from any mobile or laptop
browser, including Flash/Flex components, video players and many apps.
Celebrus Technologies' systems have come to define a new approach to the
integration of online applications into an enterprise's Information
Architecture. The system's User Interface Capture functionality provides a
definitive, flexible and reusable source of customer, behavioral, process
and performance data from any internet, intranet or extranet application to
deliver online customer insight.
Celebrus Technologies delivers its solutions directly and via a range of
OEM, reseller and system integration partners around the world. Direct
customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O
Ferries and ghd. Celebrus Technologies' partners include the SAS Institute,
IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy,
Sybase and BIMA Consulting.
What is a Customer Data Hub?
A Customer Data Hub is a new way of thinking about managing your online
and offline customer interactions. It is a place to accumulate records of
customers' and visitors' behavior and experience of an enterprise.
These records typically contain a "customer profile" for each visitor,
this profile will hold static information about visitors - things like their
name, address, account number etc. and the Hub will also contain "behavior
records", that record individuals undertaking specific actions or activities
(like purchasing or searching for products, or registering for the site).
In this way the Customer Data Hub becomes a place to hold all the key
business and offline and online customer insight into behavior. Some
companies just use these hubs to keep track of online visitors and activity,
but they can be used to compile a complete cross-channel view of the
customer. Other businesses also augment a customer record with data from BI
or other systems - adding information like suggested credit limits, or "next
best offer" or "product recommendations".
Adding this type of data is important as the second reason for
implementing a customer data hub is that they can be used to drive
personalized messages to the visitor or to drive trigger-based marketing
campaigns.
A Customer Data Hub can drive dynamic programs like Basket Re-marketing,
Customer Retention, Behavioral Targeting and even provide triggers for key
business processes like Churn Management or Anti-Fraud programs.
About Shomei
Shomei is Japanese for 'Illumination' - it's what Shomei does;
illuminate interactive media to deliver performance step change using
Attribution methodology. Shomei helps brands and agencies make better
decisions through effectively utilising tracking data to measure media and
conversion. Shomei producesvastly more accurate reporting and actionable
Insight. Founded in 2010, Shomei is a 'plug-and-play' attribution technology
provider. Delivering tools that integrate directly with ad server data (for
example DoubleClick's E2C report), through aggregated data from multiple
sources to a fully integrated 'own' tag solution that tracks all touch
points.
For more information, please visit http://www.shomei.com.
Source: Celebrus Technologies
For further information, please contact: Katharine Hulls, Celebrus Technologies, Tel: +44(0)1635-230-630, Fax: +44(0)1635-230-435; Will Gardiner, itpr, Tel: +44(0)1932-578-800, Fax: +44(0)1932-578-801
Campaign Attribution Solution Launched, Which has Already Identified Savings on Average Over 30% of Media Spend
NEWBURY, England, August 11, 2011/PRNewswire/ --
- Shomei and Celebrus Technologies Join Forces to Provide an Unrivalled
Campaign Attribution Solution to Deliver Valuable Online Customer Insight to
On-site and External Campaigns -
Shomeihttp://www.shomei.com, the provider of interactive attribution
technology, has agreed a strategic partnership with Celebrus
Technologieshttp://www.celebrus.com, the online customer insight
[http://www.celebrus.com/productindex.aspx ] provider, to create an
unrivalled online campaign attribution
[http://www.speed-trap.com/solutionindex.aspx ] solution by leveraging the
power of a Customer Data Hub
[http://www.celebrus.com/jdwilliamscustomerdatahub.aspx ].
A Customer Data Hub is a repository of records of customers' and
visitors' experiences with an organization, typically involving a set of
'visitor profiles' comprised of data from online and offline channels.
In this instance, by adding Shomei's attribution technology with data
feeds from interactions with off-site online advertising to the data that
Celebrus collects on individual visitors' interactions with the client's
website, a behaviour record is created that shows - in the most finite
detail - how each external and on-site marketing campaign is received, what
traffic it drives and, crucially, how individual visitors engage with, and
respond to it.
By appreciating the conclusion of each individual impression and
click-through, in terms of conversion and revenue generated, the total value
of each marketing investment can be seen, along with what strategic changes
may be required.
Indeed, early adopters of the integrated technologies have seen
marketing budget savings of over 30%, with no loss of sales, and have been
able to identify failing acquisition channels, make strategic
recommendations and target audiences and channels more accurately.
Matthew Mills, CEO & Founder at Shomei, comments, "Statistics on the
effectiveness of online marketing can often be misleading. Without a precise
appreciation of what additional value each initiative is providing -
measured beyond the last click and traffic, but instead in terms of exact
additional revenue - marketing budgets can be wasted on low-yield campaigns.
By understanding which channels are delivering the highest number of highest
value conversions, and not just the most traffic, online brands can target
their investment, messaging and creatives appropriately and deliver a far
greater return."
Mills continues, "This new partnership will result in an embarrassment
of riches in terms of data, but the more data available, the more accurate
the online customer insight that can be drawn from it. We are in the era of
'Big Data', and the online marketing world is no exception - indeed, the
customer data hub will help us to lead the way."
Simon Burton, Managing Director of Celebrus Technologies, concludes,
"Campaign attribution is flawed for a number of reasons, not least of which
is the fact that much of it is conducted on the de facto standard of last
click, with little regard for impressions or the clicks and subsequent
behaviour exhibited by each visitor in-between and across all marketing
touch-points - what we understand as the complete customer lifecycle.
Celebrus, in combination with Shomei, is capable of delivering complete
campaign attribution by leveraging a Customer Data Hub.
Burton continues, "A single campaign could for example, quite easily
generate a huge uplift in website traffic, and be considered a success, but
deliver absolutely no additional conversions. Alternatively, a campaign
attribution solution that generates comparatively little traffic, and would
therefore ordinarily be deemed of little value, could in fact have the
highest conversion rate and return the most additional revenue. Such
campaign attribution requires an in-depth view of the on-site activity, down
to the individual level, integrated with data from the external campaigns.
Combining this wealth of data creates an unrivalled campaign attribution
solution, which is why Celebrus' partnership with Shomei is so powerful for
the market."
Shomei is a technology provider that develops 'plug-and-play'
interactive campaign attribution solutions. The tools and platforms that
Shomei provides show a complete view of all the relevant disparate digital
advertising sources that a client may be using, including paid search,
display advertising and organic search.
Celebrus Technologies' online customer insight technology collects data
on individual visitors' interactions with a client's website and creates
individual user profiles, including finite details such as behavior,
preferences and frequency of visit. Working in partnership with Shomei, has
allowed them to create an unrivalled campaign attribution solution.
About Celebrus Technologies
Celebrus Technologies offers complete, real-time data, on online
individual visitors' behavior, environment and experience to deliver online
customer insight and processes that in real-time to power Customer Data
Hubs, and drive cross-channel behavioral targeting, real-time
personalization & interaction management. With its tag-free content push, it
can also provide a personalisation overlay for existing web sites and apps
too.
Celebrus Technologies provides online customer insight by capturing and
analyzing interaction at the user interface from any mobile or laptop
browser, including Flash/Flex components, video players and many apps.
Celebrus Technologies' systems have come to define a new approach to the
integration of online applications into an enterprise's Information
Architecture. The system's User Interface Capture functionality provides a
definitive, flexible and reusable source of customer, behavioral, process
and performance data from any internet, intranet or extranet application to
deliver online customer insight.
Celebrus Technologies delivers its solutions directly and via a range of
OEM, reseller and system integration partners around the world. Direct
customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O
Ferries and ghd. Celebrus Technologies' partners include the SAS Institute,
IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy,
Sybase and BIMA Consulting.
What is a Customer Data Hub?
A Customer Data Hub is a new way of thinking about managing your online
and offline customer interactions. It is a place to accumulate records of
customers' and visitors' behavior and experience of an enterprise.
These records typically contain a "customer profile" for each visitor,
this profile will hold static information about visitors - things like their
name, address, account number etc. and the Hub will also contain "behavior
records", that record individuals undertaking specific actions or activities
(like purchasing or searching for products, or registering for the site).
In this way the Customer Data Hub becomes a place to hold all the key
business and offline and online customer insight into behavior. Some
companies just use these hubs to keep track of online visitors and activity,
but they can be used to compile a complete cross-channel view of the
customer. Other businesses also augment a customer record with data from BI
or other systems - adding information like suggested credit limits, or "next
best offer" or "product recommendations".
Adding this type of data is important as the second reason for
implementing a customer data hub is that they can be used to drive
personalized messages to the visitor or to drive trigger-based marketing
campaigns.
A Customer Data Hub can drive dynamic programs like Basket Re-marketing,
Customer Retention, Behavioral Targeting and even provide triggers for key
business processes like Churn Management or Anti-Fraud programs.
About Shomei
Shomei is Japanese for 'Illumination' - it's what Shomei does;
illuminate interactive media to deliver performance step change using
Attribution methodology. Shomei helps brands and agencies make better
decisions through effectively utilising tracking data to measure media and
conversion. Shomei producesvastly more accurate reporting and actionable
Insight. Founded in 2010, Shomei is a 'plug-and-play' attribution technology
provider. Delivering tools that integrate directly with ad server data (for
example DoubleClick's E2C report), through aggregated data from multiple
sources to a fully integrated 'own' tag solution that tracks all touch
points.
For more information, please visit http://www.shomei.com.
Source: Celebrus Technologies
For further information, please contact: Katharine Hulls, Celebrus Technologies, Tel: +44(0)1635-230-630, Fax: +44(0)1635-230-435; Will Gardiner, itpr, Tel: +44(0)1932-578-800, Fax: +44(0)1932-578-801