Digital Turbine Interface Launches With Boost Mobile Australia on Samsung's GALAXY mini

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June 23, 2011
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Digital Turbine Interface Launches With Boost Mobile Australia on Samsung's GALAXY mini

Digital Turbine is a New, Fully Integrated Cross-Platform User Experience and Multimedia Management System for Carriers, OEMs, Advertisers, Content Providers And Publishers

LOS ANGELES, June 23, 2011 /PRNewswire/ -- Digital Turbine Group, LLC, creator of the technology platform that allows media companies, mobile carriers, and their OEM handset partners to take advantage of multiple mobile operating systems across multiple networks, and Boost Mobile Australia, the youth brand of Optus SingTel today announced they will be launching a new, fully integrated user experience and multimedia management interface designed and powered by Digital Turbine for the Samsung GALAXY mini.  On May 18, NeuMedia, Inc. (OTC BB: MNDL), a leading global mobile data services provider, entered into a letter of intent to acquire Digital Turbine.

With its unique ability to manage and find content, create brand pages and its media Magnet experience, Digital Turbine allows users to find, consume and manage content like no other experience has before. Based on the Android operating system, the GALAXY mini smartphone, featuring Digital Turbine, will be the first of many new devices Boost Mobile Australia will launch on various operating systems.

"When it comes to user experiences, Apple has set the bar high and we wanted to ensure our customers have a superior user experience and multimedia management tool no matter what operating system their devices were running on," Paul O'Neile, Boost Mobile Australia CEO states. "We looked at many options and decided to roll out the Digital Turbine platform.  Its unique ability to serve up content, its incredible ease of search, coupled with our ability to maintain our customer relationships across any operating system made the choice very easy for us."

"When we approached Samsung to work with us on Digital Turbine for Samsung's GALAXY mini, Samsung knew that this was an opportunity they could not pass up. Digital Turbine's new user experience allows Boost Mobile Australia to take advantage of all the great experiences Android and Samsung offer without losing the individual experience and content marketplace they already have," added O'Neile.

"The Digital Turbine interface is particularly compelling in that it enables media companies, OEMs and carriers to regain some of the ground they have lost with regards to user experience. We look forward to seeing Digital Turbine's user interface integrated on the Samsung GALAXY mini over the Boost Mobile network in Australia," states Peter Guber, Board Director, NeuMedia. "This is the first of many forward thinking innovations that NeuMedia will be working on in the months to come."

"The Digital Turbine team spent the past two years developing a unique user experience with a team of expert content management and billing engineers and UI designers," states Vince Vu CTO of Digital Turbine.  "The team set out with the goal to ensure that the carrier, in this case Boost Mobile Australia, has the ability to provide a unique and consistent user experience across multiple operating systems, and we are confident that Boost Mobile Australia's launch with Samsung will be a great premiere for us."

About Digital Turbine

Digital Turbine is an innovative and comprehensive fully-integrated cross-platform user interface and multimedia management system for OEMs which sits atop each of the various operating systems to provide a consistent experience for the user.  Designed to optimize what is possible when users and their connected devices truly "work together", Digital Turbine extends traditional smart phone UI design by enhancing all interaction aspects of products and services as perceived by users. Digital Turbine provides users access to content and enhanced device functionality via the senses of Sight, Sound and Touch providing a unique and compelling, yet familiar, experience.

About NeuMedia, Inc.

NeuMedia is at the convergence of internet media content and mobile communications. It delivers a mobile services platform that works with mobile operators and third-party publishers to provide portal management, user interface, content development and billing technology that enables the responsible distribution of mobile entertainment. NeuMedia is headquartered in Los Angeles and has offices in Europe and Latin America to support global sales and marketing.

Forward Looking Statement

Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements.  These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10K and 10Q with the Securities and Exchange Commission (SEC), press releases and other communications. 

About Boost Mobile

Based in Sydney, Australia, Boost Mobile is a lifestyle-centric telecommunications company that focuses solely on developing and distributing communications products for the youth market. In 2010 Boost Mobile celebrated its 10th anniversary, having launched in Australia in 2000, followed by New Zealand in 2001 and the USA in 2002 where they are now the highest connecting carrier.

Boost Mobile are innovators in creating custom pre-paid mobile and data solutions that embrace the culture, values, and lifestyle, of this exciting category.

Boost Mobile's offerings include prepaid mobile phone services; 'Re-Boost' pre-paid recharge cards, international calling cards, a range of in demand mobile services available at Boost Mobile's WAP site, Boost Live, Digital Turbine content user experience and 'Boost Mobile Connect' a pre-paid wireless broadband service.

In support of their adventurous and enthusiastic customer base, Boost Mobile's marketing and sponsorship activities are centred on youth related events such as action sports, music, fashion and entertainment.

Digital Turbine Media Contact:
Aurli Bokovza
Illume Public Relations
+1-310-228-1300
aurli@illumepr.com

SOURCE  Digital Turbine Group, LLC

Digital Turbine Group, LLC

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