Mood Media's Touch Partners with Qdoba Mexican Grill to Feature New Independent Music
Poster: SySAdmin
Posted on June 17, 2011 at 7:14:01 AM
Mood Media's Touch Partners with Qdoba Mexican Grill to Feature New Independent Music
Qdoba Mexican Grill continues its ongoing commitment to feature rising talent in the
indiesphere with this month's featured artist Ivan & Alyosha
DENVER, June 17, 2011 /PRNewswire/ - Qdoba Mexican Grill, known for its wide
variety of fresh and innovative Mexican cuisine options, and Touch, the
experience design team of Muzak, recently acquired by Mood Media, have
partnered to promote rising independent music talent. While Qdoba has
always featured indie-festival mainstays like Diego Garcia and the
Kopecky Family Band, Qdoba now features a new artist each month,
selected by Touch to sonically best reflect Qdoba's artisanal,
handcrafted aesthetic and reinforce Qdoba's passion for ingredients.
Every month, Touch selects the new artist, licenses a free download and
delivers it to Qdoba's website via a proprietary web player. During the
month of June, Qdoba.com is offering a free download of "Fathers Be
Kind" by Ivan & Alyosha, the duo who recently cracked the iTunes Top
100.
"The connection between fresh food and fresh talent is the crux of this
campaign. It is the 'must have' factor," said Doug Thielen, Qdoba's
Manager of Non-Traditional Marketing & Public Relations. "We rely on
the team at Touch to identify artists with the right sound at just the
right moment in their careers, and they have had a great track record."
As part of their shared commitment to indiesphere talent, Touch and
Qdoba partnered to promote many of these featured acts at a two-day
event during 2011's SXSW Festival in Austin, TX. The event was ranked
by Pitchfork Media as one "not to miss" during SXSW. The event
received 14,000 RSVPs and more than 2,000 VIP attendees sampled Qdoba's
new products.
Touch is currently developing a 'free download' campaign for visitors to
Qdoba's booth at the upcoming Village Voice 4 Knots Music Festival in
New York City's South Street Seaport (formerly the Siren Music
Festival.)
"A well-crafted music sponsorship is good for the recording artist, good
for the music label, and good for the sponsor," said Lorne Abony,
Chairman and CEO of Mood Media Corporation. "The key is finding ways to
extend the brand story through fully integrated media programs that
drive exposure from live events, in-store and online. That is where we
shine."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail
Point-of-Purchase; Mood Media Corporation works with over 470,000
commercial locations in over 39 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
ABOUT QDOBA MEXICAN GRILL®
Qdoba Mexican Grill is an artisanal Mexican kitchen where anyone can go
to enjoy a fast, handcrafted meal prepared with fresh ingredients and
innovative flavors. Each Qdoba restaurant showcases food that
celebrates Qdoba's passion for ingredients, a menu full of innovative
flavors, handcrafted preparation and inviting service. Founded in
Denver in 1995, Qdoba is among the nation's largest Mexican fast-casual
chains with more than 500 restaurants in 43 states and the District of
Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc.
(NASDAQ: JACK). Franchise development rights exist for additional Qdoba
Mexican Grill restaurants in areas throughout the nation. For more
information about Qdoba or about franchising opportunities with the
company, please visit http://www.qdoba.com.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com Alan O'Sullivan
Fleishman-Hillard (London)
+44 20 7395 7017
alan.osullivan@fleishmaneurope.com
Qdoba Mexican Grill continues its ongoing commitment to feature rising talent in the
indiesphere with this month's featured artist Ivan & Alyosha
DENVER, June 17, 2011 /PRNewswire/ - Qdoba Mexican Grill, known for its wide
variety of fresh and innovative Mexican cuisine options, and Touch, the
experience design team of Muzak, recently acquired by Mood Media, have
partnered to promote rising independent music talent. While Qdoba has
always featured indie-festival mainstays like Diego Garcia and the
Kopecky Family Band, Qdoba now features a new artist each month,
selected by Touch to sonically best reflect Qdoba's artisanal,
handcrafted aesthetic and reinforce Qdoba's passion for ingredients.
Every month, Touch selects the new artist, licenses a free download and
delivers it to Qdoba's website via a proprietary web player. During the
month of June, Qdoba.com is offering a free download of "Fathers Be
Kind" by Ivan & Alyosha, the duo who recently cracked the iTunes Top
100.
"The connection between fresh food and fresh talent is the crux of this
campaign. It is the 'must have' factor," said Doug Thielen, Qdoba's
Manager of Non-Traditional Marketing & Public Relations. "We rely on
the team at Touch to identify artists with the right sound at just the
right moment in their careers, and they have had a great track record."
As part of their shared commitment to indiesphere talent, Touch and
Qdoba partnered to promote many of these featured acts at a two-day
event during 2011's SXSW Festival in Austin, TX. The event was ranked
by Pitchfork Media as one "not to miss" during SXSW. The event
received 14,000 RSVPs and more than 2,000 VIP attendees sampled Qdoba's
new products.
Touch is currently developing a 'free download' campaign for visitors to
Qdoba's booth at the upcoming Village Voice 4 Knots Music Festival in
New York City's South Street Seaport (formerly the Siren Music
Festival.)
"A well-crafted music sponsorship is good for the recording artist, good
for the music label, and good for the sponsor," said Lorne Abony,
Chairman and CEO of Mood Media Corporation. "The key is finding ways to
extend the brand story through fully integrated media programs that
drive exposure from live events, in-store and online. That is where we
shine."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail
Point-of-Purchase; Mood Media Corporation works with over 470,000
commercial locations in over 39 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
ABOUT QDOBA MEXICAN GRILL®
Qdoba Mexican Grill is an artisanal Mexican kitchen where anyone can go
to enjoy a fast, handcrafted meal prepared with fresh ingredients and
innovative flavors. Each Qdoba restaurant showcases food that
celebrates Qdoba's passion for ingredients, a menu full of innovative
flavors, handcrafted preparation and inviting service. Founded in
Denver in 1995, Qdoba is among the nation's largest Mexican fast-casual
chains with more than 500 restaurants in 43 states and the District of
Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc.
(NASDAQ: JACK). Franchise development rights exist for additional Qdoba
Mexican Grill restaurants in areas throughout the nation. For more
information about Qdoba or about franchising opportunities with the
company, please visit http://www.qdoba.com.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com Alan O'Sullivan
Fleishman-Hillard (London)
+44 20 7395 7017
alan.osullivan@fleishmaneurope.com