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Update to YP(SM) Yellow Pages App Offers iPad Users Faster Access to Local Deals
GLENDALE, Calif., May 26, 2011/PRNewswire/ --AT&T today announced that an updated version of its YP(SM) yellow pages app for iPad is now available in the App Store. Located in the Navigation category, the update introduces faster access to local deals - encouraging iPad users to easily find local businesses with great savings nearby. The app takes advantage of the iPad's printing capabilities, allowing users to cash in on local merchant discounts both online and in-person through digital and printable coupons.
In addition to encouraging users to cash in on local deals, the app now greets users with an updated look and feel, new features that support a faster connection to local businesses, sharing with mobile, email and social networks, and personalization.
Updates include:
-- A convenient "Deals" tab to browse nearby coupons, specials, and
discounts across a variety of popular everyday savings categories. On
the "Business search" tab, users can also filter search results to show
only businesses offering deals.
-- An enhanced "Send to Phone" feature allows easier transfer of business
information to a mobile phone, further integrating the tablet and mobile
experience.
-- New map auto-search capabilities allowing users to pan, zoom and
automatically refresh search results.
-- Ability to submit reviews about favorite businesses.
-- Personalize the category carousel by adding favorite searches,
rearranging and deleting others.
-- More space dedicated to local business profiles and quick access to
save, share (email, SMS, Facebook, Twitter) or map a business.
-- View saved deals, favorite businesses and search history in "My Stuff."
-- Access to more local highlights like the weather and movie show times at
local theatres.
Whether through these new features or existing functionality like 360 degree business snapshots or video profiles, advertisers have the opportunity to be found by iPad users looking to search, find and save on local businesses' products and services.
The YP yellow pages app for iPad is available for free from the App Store or at http://www.itunes.com/appstore.
For more information on YP apps visit http://www.yp.com/products, YP on Facebook or YP on Twitter.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens - online, mobile, and TV. YP.com, AT&T Interactive's flagship web property, attracts over 30 million monthly online unique visitors.(i) YP.com is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones(ii).
The YP Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and TV. AT&T Interactive's wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business. AT&T Interactive local search also offers people search through their AnyWho.com property which features both reverse phone lookup and white pages search.
AT&T Interactive products are supported by over 5,000 media consultants from AT&T Advertising Solutions and other resellers. To learn more visit http://www.adsolutions.att.com.
Keep tabs on YP products on YP on Facebook: http://www.facebook.com/YP.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
(i) Source: AT&T Interactive internal data, 2010 YTD average through October
(ii) Source: AT&T Mobility and AT&T Interactive internal data
SOURCE AT&T Inc.
AT&T Inc.
CONTACT: Dawn Benton, Office, +1-404-986-1824, dawn.benton@att.com
Web Site: http://www.att.com
Update to YP(SM) Yellow Pages App Offers iPad Users Faster Access to Local Deals
GLENDALE, Calif., May 26, 2011/PRNewswire/ --AT&T today announced that an updated version of its YP(SM) yellow pages app for iPad is now available in the App Store. Located in the Navigation category, the update introduces faster access to local deals - encouraging iPad users to easily find local businesses with great savings nearby. The app takes advantage of the iPad's printing capabilities, allowing users to cash in on local merchant discounts both online and in-person through digital and printable coupons.
In addition to encouraging users to cash in on local deals, the app now greets users with an updated look and feel, new features that support a faster connection to local businesses, sharing with mobile, email and social networks, and personalization.
Updates include:
-- A convenient "Deals" tab to browse nearby coupons, specials, and
discounts across a variety of popular everyday savings categories. On
the "Business search" tab, users can also filter search results to show
only businesses offering deals.
-- An enhanced "Send to Phone" feature allows easier transfer of business
information to a mobile phone, further integrating the tablet and mobile
experience.
-- New map auto-search capabilities allowing users to pan, zoom and
automatically refresh search results.
-- Ability to submit reviews about favorite businesses.
-- Personalize the category carousel by adding favorite searches,
rearranging and deleting others.
-- More space dedicated to local business profiles and quick access to
save, share (email, SMS, Facebook, Twitter) or map a business.
-- View saved deals, favorite businesses and search history in "My Stuff."
-- Access to more local highlights like the weather and movie show times at
local theatres.
Whether through these new features or existing functionality like 360 degree business snapshots or video profiles, advertisers have the opportunity to be found by iPad users looking to search, find and save on local businesses' products and services.
The YP yellow pages app for iPad is available for free from the App Store or at http://www.itunes.com/appstore.
For more information on YP apps visit http://www.yp.com/products, YP on Facebook or YP on Twitter.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens - online, mobile, and TV. YP.com, AT&T Interactive's flagship web property, attracts over 30 million monthly online unique visitors.(i) YP.com is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones(ii).
The YP Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and TV. AT&T Interactive's wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business. AT&T Interactive local search also offers people search through their AnyWho.com property which features both reverse phone lookup and white pages search.
AT&T Interactive products are supported by over 5,000 media consultants from AT&T Advertising Solutions and other resellers. To learn more visit http://www.adsolutions.att.com.
Keep tabs on YP products on YP on Facebook: http://www.facebook.com/YP.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
(i) Source: AT&T Interactive internal data, 2010 YTD average through October
(ii) Source: AT&T Mobility and AT&T Interactive internal data
SOURCE AT&T Inc.
AT&T Inc.
CONTACT: Dawn Benton, Office, +1-404-986-1824, dawn.benton@att.com
Web Site: http://www.att.com