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CINRAM INTERNATIONAL TURNS PAGE TO E-PUBLISHING AS PART OF ITS DIGITAL EXPANSION

Poster: SySAdmin
Posted on May 24, 2011 at 4:35:01 PM
CINRAM INTERNATIONAL TURNS PAGE TO E-PUBLISHING AS PART OF ITS DIGITAL EXPANSION

TORONTO, May 24, 2011 /PRNewswire/ - In the next chapter of its digital
initiative, Cinram International, Inc. announced today its official
launch into e-publishing and enhanced book app development.  Partnering
with major content owners and publishers to develop interactive book
products, the company will leverage the proven track record of 1K
Studios, part of Cinram Digital Media,  to create rich interactive
experiences in fiction, non-fiction and educational content.

"Cinram has always been about delivering 'todays' entertainment and
today, that includes content on-the-go," said Steve Brown, Chief
Executive Office, Cinram International, Inc. "Adding book content in
the form of e-publishing products and enhanced apps is a logical move
with our extensive entertainment and publishing background.  We're
confident with 1K at the helm, that we will develop and deliver some of
the best experiences in the category."

The consumption of handheld entertainment rocketed to new heights since
last year's release of the iPad, creating an unprecedented demand for
new apps and engaging content, with book-related material topping the
list. 1K's experience includes developing creative, captivating
interfaces and enhanced content with strong back-end programming for
the web, Blu-ray, and iTunes Extras.

1K is adapting these capabilities to e-publishing to offer an intuitive
and compelling overall user experience.  In addition to the digital
presentation of a book, 1K looks to add rich content including footage
and interactive materials to create a visual and tactile reading
event.  The company's advance into e-publishing began last year with
design work for Penguin Books and Starz Digital Entertainment's Pillars of the Earth Amplified Edition. The relationship with Penguin continues with two
projects currently in development.

"We're thrilled to be playing a role in a transformative time for the
Publishing industry," said Matt Kennedy, President of 1K Studios.  "Our
goal is to support enhanced features and supplemental content for books
in a way that emphasizes respect for the proven core reading
experience. "

With e-publishing and the Digital Media Group, Cinram is broadening its
client offering from physical manufacturing and logistics into digital
services and product innovation.  The company provides an array of
media supply chain services to the world's largest movie, music, games
and book companies, including audio book manufacturing and distribution
services for many top publishers.  The acquisition of 1K and the recent
addition of key personnel to the Digital Media Group have positioned
Cinram to embrace the growing importance of digital media platforms for
its clients.

About 1K

1K Studios provides creative and technical services to help media and
technology companies release content in different venues including
digital downloads, mobile and tablet apps, advanced Blu-ray discs,
stereoscopic 3D and social media.  1K's extensive experience includes
developing creative, captivating interfaces and enhanced content with
strong back-end programming for the web, Blu-ray, and iTunes Extras.

About Cinram

Cinram International Inc., an indirect, wholly-owned subsidiary of the
Fund, is one of the world's largest providers of pre-recorded
multimedia products and related logistics services. With facilities in
North America and Europe, Cinram International Inc. manufactures and
distributes pre-recorded. DVDs, Blu-ray Disc, audio CDs, and CD-ROMs
for motion picture studios, music labels, publishers and computer
software companies around the world Cinram now also provides
distribution and logistics services to the telecommunications industry
in North America through its wireless subsidiaries. The Fund's units
are listed on the Toronto Stock Exchange under the symbol CRW.UN. The
Cinram group of companies now also incorporates 1K Studios, a digital
media firm based in Los Angeles specializing in building enhanced
consumer experiences for movies, TV shows, music, books and games. For
more information, visit http://www.cinram.com.

Certain statements included in this release constitute "forward-looking
statements" within the meaning of applicable securities laws.  Such
forward-looking statements include statements concerning the possible
effects of the transactions described herein, and the likelihood of
their successful completion. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of the Fund, or
results of the multimedia duplication/ replication industry, to be
materially different from any future results, performance or
achievements expressed or implied by such forward looking statements.
Such factors include, among others, the following: the Fund's ability
to retain major customers; general economic and business conditions,
which will, among other things, impact the demand for the Fund's
products and services; multimedia replication industry conditions and
capacity; the ability of the Fund to implement its business strategy;
the Fund's ability to invest successfully in new technologies and other
factors which are described in the Fund's filings with the securities
commissions.  These risks may affect the achievement of the expected
results of the transactions described herein.  There can be no
assurance that the said transactions will be successfully completed or
that, if completed, the expected consequences will result in whole or
in part, and the deviations from such expectations may be material.

SOURCE  Cinram International Income Fund

Cinram International Income Fund

CONTACT:  John H. Bell
Tel 416.332.2902
johnbell@cinram.com
 
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