Kenshoo Social Now Available Globally After Delivering More Than 24 Billion Targeted Ad Impressions on Facebook in Private Beta
Poster: SySAdmin
Posted on May 23, 2011 at 2:07:01 AM
Kenshoo Social Now Available Globally After Delivering More Than 24 Billion Targeted Ad Impressions on Facebook in Private Beta
LONDON, May 23, 2011/PRNewswire/ --
- Social Network Advertising Platform Enables Marketers and Agencies to
Manage Targeted Campaigns at Scale
Kenshoo (http://www.kenshoo.com), a global leader in digital marketing
software, today announced the public release of Kenshoo Social
(http://www.kenshoo.com/social) following an exclusive beta period in which
leading marketers and agencies secured more than 24 billion targeted
advertising impressions on Facebook(R) through the Kenshoo platform.
Kenshoo Social is an enterprise technology designed to help drive brand
engagement through social network advertising campaigns in a more efficient
and effective manner. After becoming one of the first companies to be granted
access to the Facebook Ads API, Kenshoo quickly launched a beta program for
select blue chip advertisers and agencies to create and optimise Facebook ad
campaigns. Since that time, Kenshoo Social has evolved based on customer
feedback with dedicated research and development around the areas of audience
targeting, bid management, attribution and social metrics optimisation.
"Kenshoo Social is among the most advanced platform for managing Facebook
ads," said Sam Bloom, GM Interactive at Camelot Communications. "Through the
robust feature-set and sophisticated algorithms, we've seen ROI increases
upwards of 70 percent for some of our clients. The Kenshoo Social graphical
editor also saves our team a ton of time when it comes to setting up targeted
campaigns and pulling actionable reports."
Kenshoo Social enables advertisers to increase efficiency by identifying
only the most valuable audience segments. Through an intuitive interface and
algorithms customised for Facebook, campaign managers can significantly
reduce time spent setting up campaigns and generating returns from social
media.
"The emergence of social media, and Facebook in particular, is the next
big bang we've been waiting for in the online space," said Yoav Izhar-Prato,
Kenshoo CEO. "We see social network advertising as a unique play and I'm very
proud of the fresh approach Kenshoo has taken. The Kenshoo Social solution is
a significant leap forward for brands and agencies looking to build a strong
persona and generate demand through the social graph. We'll continue to
iterate and innovate with the product to ensure our customers can harness the
full power of Facebook and other social networks to drive business results."
About Kenshoo
Kenshoo is a digital marketing software (http://www.kenshoo.com) company
that engineers technology solutions for search marketing and online
advertising. Kenshoo's global platform delivers the control, automation and
results needed to make better investments across search, social and display
campaigns. Advertisers, agencies and marketing providers use the Kenshoo
EnterpriseTM and Kenshoo LocalTM suites to direct more than $15 billion in
online sales revenue. Kenshoo powers eight of the ten largest ad agency
networks and five of the top ten retailers. With campaigns running in more
than 100 countries, Kenshoo customers include such brands as Barnes & Noble,
CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group,
Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and
is backed by Sequoia Capital and Arts Alliance. Please visit
http://www.Kenshoo.com for more information.
Facebook(R) is a registered trademark of Facebook Inc.
Contact
Jacqui Keep
+44(0)20-7284-6958
jkeep@theproffice.com
Source: Kenshoo
.
LONDON, May 23, 2011/PRNewswire/ --
- Social Network Advertising Platform Enables Marketers and Agencies to
Manage Targeted Campaigns at Scale
Kenshoo (http://www.kenshoo.com), a global leader in digital marketing
software, today announced the public release of Kenshoo Social
(http://www.kenshoo.com/social) following an exclusive beta period in which
leading marketers and agencies secured more than 24 billion targeted
advertising impressions on Facebook(R) through the Kenshoo platform.
Kenshoo Social is an enterprise technology designed to help drive brand
engagement through social network advertising campaigns in a more efficient
and effective manner. After becoming one of the first companies to be granted
access to the Facebook Ads API, Kenshoo quickly launched a beta program for
select blue chip advertisers and agencies to create and optimise Facebook ad
campaigns. Since that time, Kenshoo Social has evolved based on customer
feedback with dedicated research and development around the areas of audience
targeting, bid management, attribution and social metrics optimisation.
"Kenshoo Social is among the most advanced platform for managing Facebook
ads," said Sam Bloom, GM Interactive at Camelot Communications. "Through the
robust feature-set and sophisticated algorithms, we've seen ROI increases
upwards of 70 percent for some of our clients. The Kenshoo Social graphical
editor also saves our team a ton of time when it comes to setting up targeted
campaigns and pulling actionable reports."
Kenshoo Social enables advertisers to increase efficiency by identifying
only the most valuable audience segments. Through an intuitive interface and
algorithms customised for Facebook, campaign managers can significantly
reduce time spent setting up campaigns and generating returns from social
media.
"The emergence of social media, and Facebook in particular, is the next
big bang we've been waiting for in the online space," said Yoav Izhar-Prato,
Kenshoo CEO. "We see social network advertising as a unique play and I'm very
proud of the fresh approach Kenshoo has taken. The Kenshoo Social solution is
a significant leap forward for brands and agencies looking to build a strong
persona and generate demand through the social graph. We'll continue to
iterate and innovate with the product to ensure our customers can harness the
full power of Facebook and other social networks to drive business results."
About Kenshoo
Kenshoo is a digital marketing software (http://www.kenshoo.com) company
that engineers technology solutions for search marketing and online
advertising. Kenshoo's global platform delivers the control, automation and
results needed to make better investments across search, social and display
campaigns. Advertisers, agencies and marketing providers use the Kenshoo
EnterpriseTM and Kenshoo LocalTM suites to direct more than $15 billion in
online sales revenue. Kenshoo powers eight of the ten largest ad agency
networks and five of the top ten retailers. With campaigns running in more
than 100 countries, Kenshoo customers include such brands as Barnes & Noble,
CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group,
Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and
is backed by Sequoia Capital and Arts Alliance. Please visit
http://www.Kenshoo.com for more information.
Facebook(R) is a registered trademark of Facebook Inc.
Contact
Jacqui Keep
+44(0)20-7284-6958
jkeep@theproffice.com
Source: Kenshoo
.