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Internet Marketing Experts to Tackle Key Questions About Social Media: How to Properly Measure Its Return on Investment (ROI), Maximize Its Value
South Florida Technology Alliance and TriNet Serve as Hosts to May 26 Panel Discussion Moderated by Roar Media, Featuring Speakers from Myxer, CBS and TriNet
MIAMI, May 11, 2011 /PRNewswire/ -- The South Florida Technology Alliance (SFTA) will host a business technology education panel discussion titled, "Monetizing Social Media: Does It Really Matter?" sponsored by TriNet. The panel, moderated by Roar Media, will tackle one of the greatest unanswered questions in social media: how can companies measure the return on investment (ROI) in social media? The event takes place at 5:30 p.m. Thursday, May 26, at Fort Lauderdale Marriott North, 6650 North Andrews Avenue, Fort Lauderdale, FL 33309.
While many companies have been struggling to apply measurement techniques to social media programs, Internet marketing experts are learning that social media should be viewed through a different lens and cannot be monetized like traditional print, broadcast and online advertising programs. At the event, expert panelists will discuss the value social media brings and how it should be measured, while also sharing practical tips about ways to integrate social media into a company's organizational fabric and sales funnel. Panelists will share their insights about effective ways to use social media to attract and retain talent, improve customer satisfaction, create brand preference, close the feedback loop and effectuate organizational change.
Panelists include:
-- Craig Agranoff, Technical Correspondent, CBS Television
-- Robert Segovia, Sr. Manager of Corp. Recruiting, TriNet
-- Myk Willis, CEO, Myxer
Moderator: Jacques Hart, CEO, Roar Media
Business technology education program: "Monetizing Social
WHAT: Media: Does It Really Matter?"
WHO: South Florida Technology Alliance and TriNet
WHEN: 5:30 p.m. to 8:30 p.m., Thursday, May 26
WHERE: Fort Lauderdale Marriott North
6650 North Andrews Ave.
Fort Lauderdale, FL 33309
COST: Members: $25; Non-Members: $55
REGISTER: http://www.southfloridatech.org
Jackie Fernandez: (954) 239-9739 or
CONTACT: jackie@southfloridatech.org
The event is free and open to the news media. For more
information, journalists may call Jeannie Salameh at Roar
Media at (305) 789-6695 or send an e-mail to
MEDIA: jeannie@roarmedia.com.
About the South Florida Technology Alliance
The South Florida Technology Alliance (SFTA) is a non-profit business forum that fosters the growth of IT, hardware, software and services firms headquartered in South Florida. The group seeks to maximize the success of those who own, operate and support technology companies. For more information, visit http://www.southfloridatech.org.
Editor's Note: Panelists are available for media interviews
MEDIA CONTACTS: Roar Media
Jeannie Salameh
jeannie@roarmedia.com
727.644.5010
http://www.Roarmedia.com
SOURCE South Florida Technology Alliance
South Florida Technology Alliance
Web Site: http://www.southfloridatech.org
Internet Marketing Experts to Tackle Key Questions About Social Media: How to Properly Measure Its Return on Investment (ROI), Maximize Its Value
South Florida Technology Alliance and TriNet Serve as Hosts to May 26 Panel Discussion Moderated by Roar Media, Featuring Speakers from Myxer, CBS and TriNet
MIAMI, May 11, 2011 /PRNewswire/ -- The South Florida Technology Alliance (SFTA) will host a business technology education panel discussion titled, "Monetizing Social Media: Does It Really Matter?" sponsored by TriNet. The panel, moderated by Roar Media, will tackle one of the greatest unanswered questions in social media: how can companies measure the return on investment (ROI) in social media? The event takes place at 5:30 p.m. Thursday, May 26, at Fort Lauderdale Marriott North, 6650 North Andrews Avenue, Fort Lauderdale, FL 33309.
While many companies have been struggling to apply measurement techniques to social media programs, Internet marketing experts are learning that social media should be viewed through a different lens and cannot be monetized like traditional print, broadcast and online advertising programs. At the event, expert panelists will discuss the value social media brings and how it should be measured, while also sharing practical tips about ways to integrate social media into a company's organizational fabric and sales funnel. Panelists will share their insights about effective ways to use social media to attract and retain talent, improve customer satisfaction, create brand preference, close the feedback loop and effectuate organizational change.
Panelists include:
-- Craig Agranoff, Technical Correspondent, CBS Television
-- Robert Segovia, Sr. Manager of Corp. Recruiting, TriNet
-- Myk Willis, CEO, Myxer
Moderator: Jacques Hart, CEO, Roar Media
Business technology education program: "Monetizing Social
WHAT: Media: Does It Really Matter?"
WHO: South Florida Technology Alliance and TriNet
WHEN: 5:30 p.m. to 8:30 p.m., Thursday, May 26
WHERE: Fort Lauderdale Marriott North
6650 North Andrews Ave.
Fort Lauderdale, FL 33309
COST: Members: $25; Non-Members: $55
REGISTER: http://www.southfloridatech.org
Jackie Fernandez: (954) 239-9739 or
CONTACT: jackie@southfloridatech.org
The event is free and open to the news media. For more
information, journalists may call Jeannie Salameh at Roar
Media at (305) 789-6695 or send an e-mail to
MEDIA: jeannie@roarmedia.com.
About the South Florida Technology Alliance
The South Florida Technology Alliance (SFTA) is a non-profit business forum that fosters the growth of IT, hardware, software and services firms headquartered in South Florida. The group seeks to maximize the success of those who own, operate and support technology companies. For more information, visit http://www.southfloridatech.org.
Editor's Note: Panelists are available for media interviews
MEDIA CONTACTS: Roar Media
Jeannie Salameh
jeannie@roarmedia.com
727.644.5010
http://www.Roarmedia.com
SOURCE South Florida Technology Alliance
South Florida Technology Alliance
Web Site: http://www.southfloridatech.org