IABC Cleveland Hosts Marketing to Mobile Users Lunch Program May 12

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April 20, 2011
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IABC Cleveland Hosts Marketing to Mobile Users Lunch Program May 12

CLEVELAND, April 20, 2011 /PRNewswire/ -- As mobile devices continue to grow in popularity, organizations that interact most effectively with mobile users will enjoy a distinct competitive advantage. Learn about the strategic ways that organizations can increase engagement with mobile customers and benefit from first-mover status during a May 12 lunch program hosted by the International Association of Business Communicators (IABC) Cleveland.

(Logo: http://photos.prnewswire.com/prnh/20070517/IABCLOGO )

Michael Schwabe, marketing professional and Account Manager at the Cleveland-based integrated marketing agency thunder::tech, will discuss the unique aspects of marketing to mobile consumers, including tactics used by mobile marketing innovators. The presentation will include such topics as location-based services and applications; free applications that can create buzz for product releases; and the value of Short Message Service (SMS) messaging to generate instant engagement. He also will address the legal and privacy requirements that apply to mobile device marketing.

The program will be on Thursday, May 12, at The City Club (The City Club Building, 2nd floor), 850 Euclid Ave., Cleveland, from 11:30 a.m. to 1:30 p.m., with opportunities for networking. The presentation will begin at noon.

Register online at iabccleveland.com or contact Pam Tallant, chapter administrator, at 216-226-7013. Cost: $27, IABC Member; $39, Non-Member; $12, Member-in-Transition and Students.

Parking is available at the City Club for $2.25. Bring your parking stub with you for validation. Visit http://www.cityclub.org/AboutUs/ParkingDirections/tabid/170/Default.aspx for additional parking information.

For updates on IABC events and other news, fan us on Facebook at http://www.facebook.com/ClevelandIABC or connect with us through LinkedIn.

Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes nearly 130 members who support the highest professional standards of communication and drive innovation in the communication field. Visit http://www.iabccleveland.com/.

SOURCE  IABC Cleveland

Photo:http://photos.prnewswire.com/prnh/20070517/IABCLOGO
http://photoarchive.ap.org/
IABC Cleveland

CONTACT: Betsy DuWaldt, +1-508-560-2293 (M), betsyduwaldt@gmail.com

Web Site: http://www.iabccleveland.com

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