Luxand's New Mirror Reality Technology Immerses Users in Augmented Reality

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April 20, 2011
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Luxand's New Mirror Reality Technology Immerses Users in Augmented Reality

ALEXANDRIA, Virginia, April 20, 2011/PRNewswire/ --     Luxand, Inc. introduces Mirror Reality, a facial feature recognition
technology that makes augmented reality possible. The heart of the Mirror
Reality technology is a new recognition engine that can identify 66 unique
facial features based on a single still picture of a human face. Offering
best-in-class recognition quality, competitive performance, and an
unprecedented number of facial features that can be recognized, Mirror
Reality has huge potential in the entertainment industry. Mirror Reality is
patent pending and is open for licensing to Web and software developers as
well as to entertainment and movie companies.

    Immersing in Augmented Reality

    Used in a variety of applications, the Mirror Reality technology
redefines reality by altering the way people look. For instance, human faces
in photographs can be completely transformed. In addition, real-time
animation support can transform webcam streams into amazing augmented
reality; for example, pointing a webcam at a person or a group of persons can
mutate them, making everyone appear twenty years older or look like zombies.

    The core tech uses sophisticated and fully automated facial recognition
technology that can identify 66 unique facial features without requiring
painted indexing marks on the face and without the need to perform a manual
selection of facial features. With powerful hardware, the new technology
makes possible the application of virtual enhancements to faces in real time.
Mirror Reality dedicates eleven identification points to each eye and
fourteen ID points to the mouth, even distinguishing individual lips. This
attention to detail allows for extremely realistic face morphing, what Luxand
calls "augmented reality."

    The Mirror Reality technology has been used by Luxand in many
entertainment projects. Accordingly, augmented reality created by this new
technology can be previewed by exploring various Luxand online entertainment
projects, such as In20Years.com (which makes people appear twenty years
older), MakeMeZombie.com (which makes humans look like zombie creatures), and
PicTreat.com (which makes human faces look more appealing by removing small
imperfections and applying virtual makeup). These projects use augmented
reality technology to manipulate and enhance human faces in still shots.

    Today, the Mirror Reality technology is available for licensing to the
general public. Luxand is making licenses available to software and Web
developers as well as to companies in the entertainment and movie industries.
Licensing terms may vary with intended use. Prospective customers are
encouraged to contact the company to obtain a quote.

    About Luxand, Inc.

    Founded in 2005, Luxand, Inc. is a privately held hi-tech company
developing various facial feature recognition and transformation tools.
Performing scientific research in artificial intelligence and biometric
identification has allowed the company to develop technologies and release a
complete set of tools and libraries that perform fully automatic recognition
of human faces and their features. Today, the company markets a broad range
of face recognition solutions to the online entertainment industry. Luxand
technologies are used at online entertainment portals, chat rooms, and movie
Web sites around the globe.

    More information about the Mirror Reality technology and augmented
reality applications is available at http://www.luxand.com/augmented-reality
.

    Contact: Nikolay Ageev, +1(800)471-5636, ageev@luxand.com

Source: Luxand, Inc.

Contact: Nikolay Ageev, +1(800)471-5636, ageev@luxand.com

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