Ushering in a New Era: RiT Technologies Unveils Fresh New "Look"

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April 6, 2011
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Ushering in a New Era: RiT Technologies Unveils Fresh New "Look"

TEL AVIV, Israel, April 6, 2011/PRNewswire-FirstCall/ --     RiT Technologies (NASDAQ: RITT) today unveiled a fresh new
"look" and corporate identity to symbolize its leadership of a growing
industry. RiT's energetic new logo and corporate design capture the Company's
spirit and excitement as it enters the next stage in its two-decade
evolution.

     (Logo:
http://www.newscom.com/cgi-bin/prnh/20110406/448061 )

    "RiT's dynamic new look is a visual symbol for a company in
motion - a company entering a new growth phase," commented Julia Geva, RiT's
AVP Marketing. "The processes that we have been pursuing during the past
year, including the improvement of our operations across the board, the
beginning of an aggressive outreach into new vertical markets and
territories, and the development of exciting new products, have moved the
Company into a whole new positioning, and we believe that we are poised for a
significant step forward. We hope our new logo and 'look' capture the
enthusiasm that we feel about the future."

    RiT's new look represents a cross-portfolio promise to deliver
the same excellence and reliability, integrity and transparency that RiT has
always displayed to its customers, partners and suppliers, only now with a
fresh burst of energy and color. With expanded channels and new products
under development, RiT will be able to deliver even more value to its current
customers, including the datacenters and people/workspace environments of
Fortune-500 financial enterprises, airport authorities, health institutions,
government agencies and telcos, while also reaching out to new customers in
small-to-medium-sized (SMB) markets and other types of businesses.

    About RiT Technologies

    RiT is a leading provider of intelligent solutions for
infrastructure management, asset management, environment and security, and
network utilization. RiT Enterprise solutions address datacenters,
communication rooms and workspace environments, ensuring maximum utilization,
reliability, decreased downtime, physical security, automated deployment,
asset tracking, and troubleshooting. RiT Carrier solutions provide carriers
with the full array of network mapping, testing and bandwidth qualification
capabilities needed for access network installation and service provisioning.
RiT's field-tested solutions are delivering value in thousands of
installations for top-tier enterprises and operators throughout the world.

    For more information, please visit our website:
http://www.rittech.com

    Safe Harbor Statement

    In this press release, all statements that are not purely
about historical facts, including, but not limited to, those in which we use
the words "believe," "anticipate," "expect," "plan," "intend," "estimate",
"forecast", "target", "could" and similar expressions, are forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. For example, when we discuss a field trial which could lead to a
multi-million dollar Carrier deal, we are using a forward looking statement.
While these forward-looking statements represent our current judgment of what
may happen in the future, actual results may differ materially from the
results expressed or implied by these statements due to numerous important
factors, including, but not limited to, those described under the heading
"Risk Factors" in our most recent Annual Report filed with the Securities and
Exchange Commission (SEC) on Form 20-F, which may be revised or supplemented
in subsequent reports filed with the SEC. These factors include, but are not
limited to, the following: our ability to raise additional financing, if
required; the continued development of market trends in directions that
benefit our sales; our ability to maintain and grow our revenues; our
dependence upon independent distributors, representatives and strategic
partners; our ability to develop new products and enhance our existing
products; the availability of third-party components used in our products;
the economic condition of our customers; the impact of government regulation;
and the economic and political situation in Israel. We are under no
obligation, and expressly disclaim any obligation, to update the
forward-looking statements in this press release, whether as a result of new
information, future events or otherwise.

   
    COMPANY CONTACT:
    Julia Geva
    AVP Marketing
    +972-3-766-6735
    juliag@rit.co.il

Photo:
http://www.newscom.com/cgi-bin/prnh/20110406/448061

Source: RiT Technologies Ltd

COMPANY CONTACT: Julia Geva, AVP Marketing, +972-3-766-6735, juliag@rit.co.il

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