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March 21, 2011
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Journal of Laser Applications Incorporates Robust Functionality of AIP's Scitation® Platform

Laser Institute of America's flagship journal offers new suite of features

MELVILLE, N.Y., March 21, 2011 /PRNewswire-USNewswire/ --AIP Publishing, a division of the American Institute of Physics (AIP) (http://www.aip.org), today announced the re-launch of the Laser Institute of America's Journal of Laser Applications (JLA) (jla.aip.org) on AIP's innovative Scitation hosting platform. As part of a new strategic partnership agreement between the Laser Institute of America (LIA) and AIP, LIA designated AIP to publish their flagship journal on behalf of the society.

(Logo: http://photos.prnewswire.com/prnh/20100714/AIPLOGO)

"AIP's powerful Scitation platform enables us to better serve our readers, raise the profile of our organization, and reinforce our commitment to disseminate the knowledge of laser applications and laser safety worldwide," said LIA Executive Director Peter Baker. "Making our content available to more users -- and making it more useable -- can only serve to enhance the strong reputation that JLA has built over the years."

Scitation has infused JLA with a broad range of interactive features, helping users find the content they need more quickly. Researchers will discover redesigned abstract pages, including related articles, article outlines, and an article objects tab, which provides direct access to tables and figures. New table of contents pages offer expandable abstracts and keywords. JLA users will also benefit from enhanced search functions, including faceted results and intuitive search suggestions, which filter results and help them find relevant information more quickly.

In addition, JLA now features dynamic full-text HTML, including a slide-out navigation bar, inline links to references, and inline search, which reveals lists of popular related articles. JLA now also offers a streamlined mobile version of its website.

"We believe that LIA's Journal of Laser Applications will grow from strength to strength backed by the power of enhanced discoverability and innovative engineering found in AIP's Scitation hosting platform," said Robert Harington, Publisher, AIP Partnerships.

First published in 1988, Journal of Laser Applications has long been a major forum for the exchange of ideas and information on the diverse applications of photonic technology, including materials processing, laser safety, and sensing and measurement.

About American Institute of Physics

The American Institute of Physics is an organization of 10 physical sciences societies representing more than 135,000 scientists, engineers, and educators and is one of the largest publishers of scientific information in physics. AIP also delivers valuable resources and expertise in education and student services, science communication, government relations, career services for science and engineering professionals, statistical research, industrial outreach, and the history of physics and other sciences. Offering publishing solutions for scientific societies and organizations in science and engineering, AIP pursues innovation in electronic publishing of scholarly journals. AIP publishes 13 journals (journals.aip.org), two magazines -- including its flagship publication, Physics Today -- and the AIP Conference Proceedings series. Scitation, AIP's online publishing platform, hosts 1.6 million articles from 190 scholarly journals, proceedings, and eBooks of learned society publishers. AIP also provides the international physical science community with UniPHY, the first literature-based social and professional networking site; it features pre-populated profiles of more than 300,000 scientists and enables collaboration among researchers worldwide.

About Laser Institute of America

Laser Institute of America (LIA), founded in 1968, is the professional society for laser applications and safety. It is comprised of laser researchers, manufacturers, integrators, and end users working together to increase the use and safe application of laser technologies. Fulfilling its mission of fostering lasers, laser applications, and laser safety worldwide, LIA is the secretariat and publisher of the American National Standards Institute Z136 series of laser safety standards. The Journal of Laser Applications is the official journal of the Laser Institute of America and serves as the major international forum for exchanging ideas and information in disciplines that apply laser technology.

For more information, please contact:
Lori Carlin
Director, Fulfillment & Marketing
American Institute of Physics
Email: lscarlin@aip.org
Phone: +1 516-576-2279

SOURCE  American Institute of Physics

Photo:http://photos.prnewswire.com/prnh/20100714/AIPLOGO
http://photoarchive.ap.org/
American Institute of Physics

Web Site: http://www.aip.org

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