TELUS Unveils New Mobile Device Configuration Services Powered by MCE Systems

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March 17, 2011
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TELUS Unveils New Mobile Device Configuration Services Powered by MCE Systems

TORONTO, March 17, 2011 /PRNewswire/ -- TELUS, a leading national telecommunications company in Canada, is launching new mobile device configuration services in all of its stores, powered by MCE Systems Mobile Customer Experience 2.0 solution (MCE 2.0).  TELUS customers will truly experience the "walk out working" promise on activation and enjoy improved service tools available in-store to address configuration and software issues.

The MCE 2.0 solution brings the next-generation of mobile customer experience and enables mobile operators to deliver device content management, configuration and support/diagnostics with ease and simplicity.  By enabling a multi-vendor solution in-store, MCE 2.0 allows mobile operators to support feature phones, smartphones and tablets, manage help desk call volumes and address returned device issues due to software and configuration problems. MCE 2.0 integrates Remote Call Center / Call Scripting and allows service providers the ability to tightly integrate to their customer care processes with in-store and on-line tools. The mce100+ deployed by TELUS at Point-of-Sale and Product Care enables mobile content transfer, email configuration and software check/update at all stores and dealers.  The MCE 2.0 portfolio includes:

    1. mce100+:
        --  Best-in-class  support at Point-of-Sale through mobile content
            transfer, email configuration, and content customization
        --  Software Check/Update tools consolidating multi-OEM tools
    2. mce-toolbox:
        --  Advanced Customer Care / Call Center  tools, software update, top
            issues knowledgebase, remote device access and self-serve KIOSK
        --  Smartphone device diagnostics
        --  Online Support (consumer portal)  enabling troubleshooting,
            scripting and remote device control direct to customer
    3. mce-care:
        --  Re-engineer Care Processes:  integrate training, device updates,
            loaner programs, alerts for customer care, on-line and internal
            tools / process

"MCE's solution enables our TELUS corporate stores and dealer network to deliver a complete and positive customer experience for activations and in-store support," said Judy Mellett, Director, Device Product Development at TELUS.  "The mce100+ solution simplifies our process to help our customers manage their content transfer and email configuration on their new device.  In addition, we have introduced advanced product care capability to update device software and adjust device configurations which results in an improved customer experience."

"Our close relationship with TELUS over the past years has delivered a solution truly unique in the industry," said Yuval Blumenthal, CEO - MCE Systems Ltd. "MCE has leveraged our unique multi-vendor driver and auto-recognition capability to advance the mce100 beyond basic content transfer.  The next-generation Mobile Customer Experience requires tools to support smart phone configuration and system updates, personalized content loading and advanced product care.  That is what MCE delivers."

Powered by MCE Systems, TELUS is the first operator globally to deploy the mce100+ solution and now delivers the following services in-store:

    --  Subscriber Content Transfer- Subscribers can transfer all of their
        mobile device content to a new device, including contacts, pictures,
        videos and SMS

    --  Email Account set-up- supporting all popular domains and unique Canadian
        domains, email is set-up and verified with ease for all smartphones.

    --  Software Check / Update- To ensure customers have the latest smartphone
        software update, TELUS can verify your software load and perform an
        update if required, for most devices, directly in-store.

About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.8 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 300,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $211 million to charitable and not-for-profit organizations and volunteered 3.7 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.

About MCE Systems Ltd.

MCE Systems is a leading mobile device content management solutions provider, exclusively focused on the rapidly growing mobile device configuration, content management and advanced device care solutions segment to improve and optimize the customer experience at operators and retailers. MCE provides best-in-class Point of Sale support enabling the transfer of mobile content, email account configuration and advanced device care solutions.  Advanced Customer Care is igrated to the store and online with our innovative Remote Call Center Control and our Automated Scripted Solutions to evolve carrier processes for first-contact resolution - critical to a superior customer care experience.  Serving some of the world's most progressive mobile carriers -including TELUS, Pelefone, Telefonica, WIND Mobile and Videotron - at thousands of locations with millions of successful transactions and satisfied customers, MCE simplifies smart phone complexity and creates a personalized mobile experience for subscribers. For more information, visit http://www.mce-sys.com.

SOURCE  MCE Systems Ltd.

MCE Systems Ltd.

CONTACT: Scott Bell of MCE Business Development, +1-289-813-0641, scott.b@mce-sys.com

Web Site: http://www.mce-sys.com

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