New Online Platform Whoopaa Separates Personal and Business Social Networks

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March 16, 2011
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New Online Platform Whoopaa Separates Personal and Business Social Networks

Startup Receives Half a Million Investment, Launches Free iPhone App

AMSTERDAM, March 16, 2011/PRNewswire/ --     No one wants their boss to know what they're doing on the weekend. So
Internet users are increasingly looking for a social platform that makes it
easy to keep private posts separate from professional ones. Three young Dutch
entrepreneurs found the solution in Whoopaa, a free online platform and free
IPhone app that allows you to manage your social networks from a dashboard,
and separate private and professional communication.

    Investment

    Whoopaa's creators received an investment of more than half a million
dollars to develop the platform, and it's now ready to conquer the world.
"Whoopaa is a perfect fit with the variety of relationships people have with
each other," said Bas Prass, one of Whoopaa's co-founders. "In real life we
often try to keep our professional and our private lives separate. Following
someone on Twitter for professional reasons, and reading about how their cat
has gone missing, can be irritating."

    How It Works

    Although most Internet users still use social media in a private context,
there is an international shift toward professional use. "You increasingly
see that companies are starting to apply social media as a professional means
of communication," said Bas Prass. "This makes a separation in the messaging
important." Whoopaa offers Internet users the possibility to manage their
personal and business life online and switch between those identities by
clicking a single button. In addition users are able to integrate their
social networks Facebook, Twitter and Linkedin in order to have them all
aggregated into one social network.

    Ambitions

    Whoopaa's creators are ambitious and busy developing new Whoopaa services
including:

   
    - A match system for professionals who want to exchange knowledge and
      information

    - A private match system for online dating

    Whoopaa expects to reach 100.000 users by the end of this year.

    About Whoopaa:

    Whoopaa is the first worldwide social platform where Internet users can
connect, integrate and manage their social networks and separate private and
professional communication. Whoopaa is a combination of 'Whoop', the cry of
joy, and 'aa' for 'All activities'. Whoopaa is based in the Netherlands and
was founded by Bas Prass (21), Sezan Keers (22) and Rens Netten (21).
http://www.whoopaa.com

Source: Whoopaa

Note to the editors: For more information contact Inge Gillissen +31(06)24298889 or Anna van Os +31(06)11365015

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