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DirectStreams' Digital Hub Revolutionizes Corporate Marketing & Communication With Sofitel
PARIS, March 16, 2011/PRNewswire/ -- DirectStreams has developed a revolutionary solution to create and manage
Corporate Marketing and Communication content on iPad.
DirectStreams' Digital Hub platform allows for centralized management,
creation and distribution of multimedia interactive documents.
Content distribution is made in real time on the iPads of the 120 Sofitel
hotels through the <<So Connected >> application which has been developed in
collaboration between DirectStreams, the Sofitel Marketing Department & the
ACCOR group Innovation Department.
Geoffray Maugin, Worldwide Sofitel Marketing Director:
"Sofitel is always seeking to embrace innovative technology to
communicate with its General Managers, ambassadors of our brand worldwide.
DirectStreams technology is an additional link which allows us to share, to
involve and nourish further our teams to constantly reach higher levels of
excellence"
<< We have chosen to work with DirectStreams not only for the agility of
their development abilities, but also for their knowhow and their delivery
excellence >>
Thierry Beau, CEO DirectStreams :
<< This global deployment illustrates again DirectStreams' technological
leadership and deep trade expertise >>
Thanks to our << Digital Hub >> platform, Guest multimedia services are
now totally integrated with the Hotel 's Marketing Strategy >>
<< Allowing for Guest behavior knowledge as well as real time adaptation
of services offered to guests, our platform is a true technological
breakthrough delivering high value add to Hospitality >>
About DirectStreams
With thousands of rooms installed & managed by his "Digital Hub"
platform, DirectStreams is the world leader in Guest Multimedia Hospitality
solutions using Apple's technology.
http://www.direct-streams.com
About Sofitel
Sofitel, World Class Hotels & French Elegance
Sofitel is the only french luxury hotel brand with a presence on five
continents with 120 addresses, in almost 40 countries (more than 30 000
rooms). Sofitel offers contemporary hotels and resorts adapted to today's
more demanding and more versatile consumers who expect and appreciate beauty,
quality and excellence. Whether situated in the heart of a major city like
Paris, London, New York, Shanghai or Beijing, or nestled away in a country
landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel
property offers a genuine experience of the French "art de vivre".
http://www.sofitel.com
Apple, Mac OSX, iOS & iPad are Trademarks of Apple Inc.
http://www.direct-streams.com
Press room at http://www.direct-streams.com/media.php
Source: DirectStreams
Press contact : Valerie Brisswalter, media@direct-streams.com, Tel +33(0)1-56-43-76-91
DirectStreams' Digital Hub Revolutionizes Corporate Marketing & Communication With Sofitel
PARIS, March 16, 2011/PRNewswire/ -- DirectStreams has developed a revolutionary solution to create and manage
Corporate Marketing and Communication content on iPad.
DirectStreams' Digital Hub platform allows for centralized management,
creation and distribution of multimedia interactive documents.
Content distribution is made in real time on the iPads of the 120 Sofitel
hotels through the <<So Connected >> application which has been developed in
collaboration between DirectStreams, the Sofitel Marketing Department & the
ACCOR group Innovation Department.
Geoffray Maugin, Worldwide Sofitel Marketing Director:
"Sofitel is always seeking to embrace innovative technology to
communicate with its General Managers, ambassadors of our brand worldwide.
DirectStreams technology is an additional link which allows us to share, to
involve and nourish further our teams to constantly reach higher levels of
excellence"
<< We have chosen to work with DirectStreams not only for the agility of
their development abilities, but also for their knowhow and their delivery
excellence >>
Thierry Beau, CEO DirectStreams :
<< This global deployment illustrates again DirectStreams' technological
leadership and deep trade expertise >>
Thanks to our << Digital Hub >> platform, Guest multimedia services are
now totally integrated with the Hotel 's Marketing Strategy >>
<< Allowing for Guest behavior knowledge as well as real time adaptation
of services offered to guests, our platform is a true technological
breakthrough delivering high value add to Hospitality >>
About DirectStreams
With thousands of rooms installed & managed by his "Digital Hub"
platform, DirectStreams is the world leader in Guest Multimedia Hospitality
solutions using Apple's technology.
http://www.direct-streams.com
About Sofitel
Sofitel, World Class Hotels & French Elegance
Sofitel is the only french luxury hotel brand with a presence on five
continents with 120 addresses, in almost 40 countries (more than 30 000
rooms). Sofitel offers contemporary hotels and resorts adapted to today's
more demanding and more versatile consumers who expect and appreciate beauty,
quality and excellence. Whether situated in the heart of a major city like
Paris, London, New York, Shanghai or Beijing, or nestled away in a country
landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel
property offers a genuine experience of the French "art de vivre".
http://www.sofitel.com
Apple, Mac OSX, iOS & iPad are Trademarks of Apple Inc.
http://www.direct-streams.com
Press room at http://www.direct-streams.com/media.php
Source: DirectStreams
Press contact : Valerie Brisswalter, media@direct-streams.com, Tel +33(0)1-56-43-76-91