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March 3, 2011
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Call of Duty®: Black Ops 'First Strike' Downloadable Content Now Available on PlayStation®3

SANTA MONICA, Calif., March 3, 2011 /PRNewswire/ -- Call of Duty: Black Ops First Strike, the first map pack for Call of Duty: Black Ops, the #1 best-selling PlayStation 3 title ever (according to NPD, ChartTrack and GfK), is now available worldwide for the PlayStation®3 computer entertainment system via the Playstation®Network.  Released today by Activision Publishing, Inc. (Nasdaq: ATVI), Treyarch's Call of Duty: Black Ops First Strike adds five all new intense maps spanning the globe.

"Berlin Wall" enlists players across both sides of Cold War Berlin; "Stadium" delivers fast-paced, close-quarters combat within the backdrop of a sports complex; "Discovery" features an abandoned German outpost set along the coast of Antarctica; "Kowloon" pits players onto the tiered levels of high-rises and rooftops of Kowloon City, Hong Kong.  And for Zombie fans the world over, Call of Duty: Black OpsFirst Strike also features an all new Zombie experience. The new level, "Ascension," pits players against hoards of vicious, perk-stealing zombie monkeys, flesh-eating Soviet Zombies and more in a trap-filled, Cold War era cosmodrome.

"The First Strike map pack significantly expands the intense experience for the millions of fans enjoying Call of Duty:Black Ops on the PlayStation®3 every day," said Mark Lamia, Studio Head, Treyarch. "Across each of First Strike's multiplayer maps and the newest Zombie level, we have created unique experiences that will appeal to everyone playing online in the PSN Call of Duty® community around the world."

Call of Duty: Black Ops is rated "M" (Mature) by the ESRB for Blood and Gore, Intense Violence and Strong Language.  Additional information and updates are available through http://www.callofduty.com/blackops and also via Twitter @Treyarch.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc. 

SOURCE  Activision Publishing, Inc.

Activision Publishing, Inc.

CONTACT: Kyle Walker, PR Manager of Activision, Inc., +1-424-744-5677, kyle.walker@activision.com

Web Site: http://www.activision.com

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