Gameloft Actively Supports the Launch of the Sony Ericsson Xperia PLAY by Releasing 10 of its Bestsellers

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February 14, 2011
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Gameloft Actively Supports the Launch of the Sony Ericsson Xperia PLAY by Releasing 10 of its Bestsellers

Over 20 Games Available in the First 6 Months

BARCELONA, Spain, February 14, 2011/PRNewswire-FirstCall/ --     Gameloft, a leading developer and publisher of downloadable
video games, has confirmed its support for the launch of the Sony Ericsson
Xperia PLAY with a catalogue of 10 of its market-leading titles available on
the smartphone's March 29 release date. Two of the ten titles, Asphalt 6:
Adrenaline and Star Battalion, will come pre-loaded on the phone. The other
games available upon release include Assassin's Creed, UNO(TM), Let's Golf!
2, Spider-Man: Total Mayhem, Modern Combat: Black Pegasus, Real Football
2011, Brothers in Arms 2 and Splinter Cell: Conviction.

    "I created Gameloft 10 years ago with the goal of bringing
video games to all audiences," said Michel Guillemot, President of Gameloft.
"The launch of the Sony Ericsson Xperia PLAY, certified by PlayStation, the
first full-featured smartphone to include an exclusive gaming interface,
means my initial goal can now become a reality. The controls on the Xperia
PLAY enhance the gaming experience beautifully."

    Steve Walker, Head of Marketing at Sony Ericsson remarked,
"Gameloft is one of Sony Ericsson's long-standing partners and we're
delighted to have their support for the launch of Xperia PLAY. Gameloft has
enjoyed enormous success in the downloadable video game market and we're
thrilled to have them bring their unmatched knowledge and unique skills to
creating fantastic games for Xperia PLAY."

   
    - Star Battalion : http://www.youtube.com/watch?v=0w-4lqNcDYc

    - Asphalt 6 Adrenaline : http://www.youtube.com/watch?v=gUeBXWot_WE

    A propos de Gameloft

    A leading international publisher and developer of
downloadable video games, Gameloft has established itself as one of the top
innovators in its field since 2000. Gameloft creates games for all digital
platforms, including mobile phones, smartphones and tablets (Apple(R) iOS et
Android(R)), triple play boxes, connected sets and consoles. Partnerships
with leading licensors such as UNO(TM), Spider-Man(R), James Cameron's
Avatar(TM), Ferrari(R) and Sonic Unleashed(R) allow Gameloft to form strong
relationships with international brands. Gameloft also operates its own
established franchises, such as Real Football, Asphalt(TM), Modern Combat 2:
Black Pegasus et N.O.V.A Near Orbit Vanguard Alliance(R). Gameloft is present
in all continents, distributes its games in 100 countries and employs over
4,000 developers. Gameloft is listed on the Paris Stock Exchange (ISIN:
FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).

    For more information, please visit http://www.gameloft.com

Source: Gameloft

Aude Fouquier, European Communications Director, Tel +33-1-58-16-20-40, Mail: aude.fouquier@gameloft.com

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