NICE to Demonstrate Cost Effective 3D Mobile Location Tracking Solution at GSMA Mobile World Congress 2011

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February 10, 2011
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NICE to Demonstrate Cost Effective 3D Mobile Location Tracking Solution at GSMA Mobile World Congress 2011

NICE Solution Enhances Security and Safety by Detecting Mobile Device Location With High Accuracy Levels; Enables Operators to Comply With E-911 and E-112 Standards; Network Optimization and Location Based Services

RA'ANANA, Israel, February 10, 2011/PRNewswire-FirstCall/ --     NICE Systems Ltd. (NASDAQ: NICE), the worldwide leader of intent-based
solutions that extract insight to impact business performance, reduce
financial risk and ensure safety and security, today announced that it will
be demonstrating the advanced capabilities of its 3D Mobile Location Tracking
solution, which include the provision of altitude information for both rural
and dense urban environments, at the upcoming GSMA Mobile World Congress, to
take place in Barcelona, Spain, from February 14th- 17th, 2011, booth B70,
Hall 2.1.

    The need for accurate mobile location information is critical in times
such as accidents, fires and criminal activities. Nearly 90% of handsets are
not GPS-enabled resulting in great need for a solution that can provide
highly accurate location tracking information. The NICE 3D Mobile Location
Tracking solution meets this need, supporting homeland security (HLS)
initiatives by automatically monitoring and analyzing mobile device location,
enabling law enforcement agencies and intelligence organizations to perform
post-incident investigations.

    It enables compliance with the US's Enhanced-911 (E-911) and the European
Union's E-112 regulations, which require wireless network operators to
provide the latitude and longitude of callers, in order to know to which
emergency services call center to route the call, and to where to send
emergency services. The solution does this by obtaining highly accurate and
reliable positioning results to quickly address incidents and comply with the
US's Federal Communication Commission (FCC) standards and EU guidelines. It
helps national alert systems detect all mobile devices located within a given
geographical area, including phones in idle mode, and automatically issue an
alert in real-time. In addition, the NICE solution can be used to provide
network optimization and location based services. It is software-based and
requires no calibration or on-going vehicle network measurements ("drive
test") to ensure the solution's reliability, which significantly reduces the
cost of the deployment and ongoing operation.

    NICE helps organizations achieve highly accurate and reliable 3D location
positioning (X, Y and Z axes), in rural and urban environments, both indoors
and outdoors, and interfaces with all cellular networks, including GSM, UMTS,
CDMA and LTE to locate any cellular device.

    Yossi Ofek, President of the NICE Intelligence Division, said, "The field
proven NICE solution provides accurate 3D mobile location tracking
capabilities. By being able to detect location with high accuracy levels and
even identify the altitude of a device in dense urban environments, such as
skyscrapers, governments can ensure security. This capability also enables
service providers to ensure compliance with the latest and upcoming
regulations. In addition, service providers can leverage the same technology
for network optimization and location based services."

    The NICE Security Offering addresses the needs of governments and
enterprises with intent-based solutions for fighting crime and terror, by
anticipating, managing and mitigating safety, security and operational risks.
The offering enables capturing, analysis and correlation of data from
multiple sensors and systems, including audio, video, radio, geo-location and
web, providing a framework for fusing data silos into a single, holistic
operational view. NICE Security solutions empower organizations to act
effectively in real time to prevent, manage and investigate incidents,
ensuring fast resolution and debriefing, and continuous security
improvements. NICE Security solutions are deployed worldwide in government
and law enforcement agencies, transportation systems, critical
infrastructures, city centers and enterprise campuses.

    About NICE Systems

    NICE Systems (NASDAQ: NICE), is the worldwide leader of intent-based
solutions that capture and analyze interactions and transactions, realize
intent, and extract and leverage insights to deliver impact in real time.
Driven by cross-channel and multi-sensor analytics, NICE solutions enable
organizations to improve business performance, increase operational
efficiency, prevent financial crime, ensure compliance, and enhance safety
and security. NICE serves over 25,000 organizations in the enterprise and
security sectors, representing a variety of sizes and industries in more than
150 countries, and including over 80 of the Fortune 100 companies.
http://www.nice.com.

    Trademark Note: NICE and the NICE logo are trademarks or registered
trademarks of NICE Systems. All other marks are trademarks of their
respective owners. For a full list of NICE Systems' marks, please see:
http://www.nice.com/NICETrademarks.html.

    Forward-Looking Statements

    This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements, including the statements by Messer Ofek, are
based on the current expectations of the management of NICE-Systems Ltd. (the
Company) only, and are subject to a number of risks and uncertainties that
could cause the actual results or performance of the Company to differ
materially from those described herein, including but not limited to the
impact of the global economic environment on the Company's customer base
(particularly financial services firms) and the resulting uncertainties;
changes in technology and market requirements; decline in demand for the
Company's products; inability to timely develop and introduce new
technologies, products and applications; difficulties or delays in absorbing
and integrating acquired operations, products, technologies and personnel;
loss of market share; pressure on pricing resulting from competition; and
inability to maintain certain marketing and distribution arrangements. For a
more detailed description of the risk factors and uncertainties affecting the
company, refer to the Company's reports filed from time to time with the
Securities and Exchange Commission, including the Company's Annual Report on
Form 20-F. The forward-looking statements contained in this press release are
made as of the date of this press release, and the Company undertakes no
obligation to update or revise them, except as required by law.

   
    Corporate Media
    Galit Belkind
    NICE Systems
    galit.belkind@nice.com
    +1-877-245-7448

    Investors
    Anat Earon-Heilborn
    NICE Systems
    ir@nice.com
    +1-877-245-7449

Source: Nice Systems Ltd.

Corporate Media, Galit Belkind, NICE Systems, galit.belkind@nice.com , +1-877-245-7448; Investors, Anat Earon-Heilborn, NICE Systems, ir@nice.com , +1-877-245-7449

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