TrueCar Launches ClearBook.com

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February 7, 2011
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TrueCar Launches ClearBook.com

Removes subjectivity from used car valuations and replaces it with objective, accurate, comprehensive data

SANTA MONICA, Calif., Feb. 7, 2011 /PRNewswire/ -- In a development that will change how consumers answer the fundamental question, "What's My Car Really Worth?", TrueCar, Inc., a leading automotive market innovator, introduces ClearBook.com, the first used car vehicle index which analyzes the complete used car market and presents an analytical snapshot of how the entire market is behaving - finally removing the subjectivity of brand based editorialized guidance and replacing it with clear, indisputable pricing analysis based on actual market data.

(Logo:  http://photos.prnewswire.com/prnh/20110207/LA43145LOGO)

"With the current guidance available, it is virtually impossible to truly understand with objective clarity and absolute certainty what your vehicle is really worth at any given time in any specific location," said Scott Painter, Founder and CEO of TrueCar, Inc. "The only way to objectively understand what your car is really worth is by understanding real market behavior.  ClearBook solves this problem by aggregating and presenting this data in a way that has never been possible or attempted before."

ClearBook analyzes the entire used car marketplace and scours millions of listings to provide consumers and dealers with asking price guidance for their used car based on year, make, model, mileage, and condition. A used car price report is then dynamically generated, helping consumers and dealers make better sense of the market. For the first time, ClearBook helps objectively identify the parameters of a fair deal for both buyer and seller. Future releases of ClearBook will include transaction and wholesale pricing data.

ClearBook is now available at http://www.clearbook.com.

About TrueCar, Inc.

TrueCar Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs.  TrueCar.com is a transparent, visual publisher of new car transaction data.  TrueCar.com price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally.  TrueCar, Inc. works with a national network of nearly 5,000 Certified Dealers that provide up-front, no-haggle, competitive pricing to assist some of the nation's largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers.  These partnerships include American Express, AAA, USAA and more than 60 others.  Collectively these audiences represent over 1M in-market customers each month.  TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco.  The company was founded in 2005 and has been profitable since 2009.  With nearly 200 percent year-over-year growth TrueCar has driven over 200,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information.

You can follow TrueCar on Twitter @truecar and become a fan of TrueCar on Facebook at http://www.facebook.com/truecar.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

http://www.profnetconnect.com/scott-painter

    Contact:         Chintan Talati / Lee Morrell
                     210-884-3675 / 866-658-7884
                     chintan@truecar.com / lee@truecar.com

SOURCE  ClearBook.com

Photo:http://photos.prnewswire.com/prnh/20110207/LA43145LOGO
http://photoarchive.ap.org/
ClearBook.com

CONTACT: Chintan Talati, +1-210-884-3675, chintan@truecar.com, or Lee Morrell, +1-866-658-7884, lee@truecar.com

Web Site: http://www.clearbook.com

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