RRSAT Provides Playout and Distribution Services for Localized MTV Israel to Ananey Communications

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February 4, 2011
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RRSAT Provides Playout and Distribution Services for Localized MTV Israel to Ananey Communications

RRsat's Services Give Nearly 2 Million Israelis Access to MTV Israel

RE'EM, Israel, February 4, 2011/PRNewswire-FirstCall/ --     RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading
provider of comprehensive content management and global distribution services
to the television and radio broadcasting industries announced today that it
has begun working with Ananey Communications to provide playout and
distribution services for the localized MTV Israel channel. This service is
in addition to the already existing playout and distribution services
provided to Ananey Communications, which operates localized Comedy Central
and Nickelodeon services in Israel under license on behalf of MTV Networks
International.

    RRsat is responsible for the playout of MTV Israel, uplink to the YES
direct-to-home (DTH) satellite TV platform with 1.5 million viewers and for
the fiber delivery to the Israeli cable provider HOT with 900,000 viewers.
The new channel will provide its target youth audience with international
music and entertainment series such as Jersey Shore, The Hard Times of RJ
Berger, Punk'd and Pimp My Ride.

    The playout services being provided by RRsat include archiving and
backup, audio and video editing, re-encoding, dubbing, subtitle insertion,
graphic overlay, QC.

    "We are thrilled to be involved with granting Israelis access to the
MTV's exciting content," said Lior Rival, Vice President, Sales and Marketing
of RRsat. " MTV Israel joins the more than 130 TV channels being played out
from RRsat Playout Center's state-of-the-art automated, high capacity, 24/7
facility including Fashion TV, KidsCo, BollywoodHD, BABY TV, BABY First TV,
and more."

    About RRsat Global Communications Network Ltd.

    RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global,
comprehensive, content management and distribution services to the rapidly
expanding television and radio broadcasting industries. Through its
proprietary "RRsat Global Network," composed of satellite and terrestrial
fiber optic transmission capacity and the public Internet, RRsat is able to
offer high-quality and flexible global distribution services for content
providers. RRsat's comprehensive content management services include
producing and playing out TV content as well as providing satellite
newsgathering services (SNG). RRsat concurrently provide these services to
more than 550 television and radio channels, covering more than 150
countries. Visit the company's website http://www.RRsat.com for more
information.

    Safe Harbor Statement

    This press release contains forward looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, including statements
regarding (i) the growth of our business and the television and radio
broadcasting industries, (ii) our expectation to expand our client base and
sell additional services to our existing client base, (iii) our ability to
successfully integrate the teleports we acquired, (iv) our ability to develop
and commercialize the RRinternetTV service, (v) our expectation to extend the
average length of our contracts in the future, (vi) our ability to develop,
expand and commercialize our HD Platform, (vii) our ability to report future
successes, (viii) our ability to expand our activity in the North American
market, and (ix) our intention to distribute dividends in the future and the
size of any dividends declared. These forward-looking statements involve
known and unknown risks and uncertainties and are based on current
expectations, assumptions, estimates and projections about the companies and
the industry as of the date of this press release. The company undertakes no
obligation to update forward-looking statements to reflect subsequent
occurring events or circumstances, or to changes in its expectations, except
as may be required by law. Forward-looking statements are subject to risks
and uncertainties that may cause actual results to differ materially from
those contemplated by the forward-looking statements, including the risks
indicated in our filings with the Securities and Exchange Commission (SEC).
For more details, please refer to our SEC filings and the amendments thereto,
including our Annual Report on Form 20-F for the year ended December 31, 2009
and our Current Reports on Form 6-K.

   
    Company Contact Information:
    Dr. Beth Erez, Sr. Advisor
    Tel: +972-8-861-0000
    Email: marketing@RRsat.com

    Public Relations Contact:
    Josh Kail, Vendeloo
    Tel: +1-718-522-9873
    Email: josh@vendeloo.com

Source: RRSat Global Communications Network Ltd

Company Contact Information: Dr. Beth Erez, Sr. Advisor, Tel: +972-8-861-0000, Email: marketing@RRsat.com. Public Relations Contact: Josh Kail, Vendeloo, Tel: +1-718-522-9873, Email: josh@vendeloo.com

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