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AT&T to Offer Wireless Trade-In Option Across Retail Locations
Customers Can Trade-In Old Phones for Premium Value
DALLAS, Feb. 2, 2011 /PRNewswire/ -- AT&T* today announced that it is working with FlipSwap - a global leader in consumer electronics buyback programs - to bring a new trade-in service to AT&T stores nationwide. Beginning February 13, FlipSwap's trade-in service will launch in all AT&T stores, allowing AT&T customers to turn in old wireless phones and receive an AT&T promotional card reflective of the device's trade-in value and condition, as determined by FlipSwap. Customers can use the card to offset the cost of some of the latest wireless devices or the purchase of other AT&T products and services. All phones - regardless of manufacturer or date purchased - will be considered for trade-in.
Here's how the program will work:
-- Customers can visit any AT&T retail location to take advantage of the
trade-in, available to AT&T customers purchasing a device through either
new service activation or a device upgrade.
-- Store representatives will facilitate the trade-in request in real-time
and provide the customer with a value estimate.
-- Representatives will also provide all the necessary FlipSwap
instructions and forms - including detailed instructions on how to wipe
the device clean of any personal information - as well as a prepaid USPS
padded envelope and shipping label for the device; customers simply
follow the instructions, package their phones and mail the envelope.
-- Customers will receive an AT&T promotional card - good for use in any
AT&T store or online at http://www.att.com - in the mail roughly two to four
weeks after FlipSwap receives the device and verifies its condition.
"This is a new option we're bringing into our stores to offer even more value to our customers," said John Dwyer, senior vice president, Retail Sales Operations, AT&T Mobility and Consumer Markets.
"Customers can now trade-in phones they no longer need and use the trade-in value to offset the expense of their new device or other services. We're excited to make this available across all of our company owned stores."
AT&T also offers customers the option to donate old devices - or proceeds from their trade-in - to members of the military through AT&T's support of the Cell Phones for Soldiers program. Donation boxes are set up across AT&T retail locations.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T| DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at http://www.Facebook.com/ATT to discover more about our consumer and wireless services or at http://www.Facebook.com/ATTSmallBiz to discover more about our small business services.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE AT&T Inc.
AT&T Inc.
CONTACT: Sarah Illingworth of AT&T Corporate Communications, +1-404-986-9162, sarah.illingworth@att.com
Web Site: http://www.att.com
AT&T to Offer Wireless Trade-In Option Across Retail Locations
Customers Can Trade-In Old Phones for Premium Value
DALLAS, Feb. 2, 2011 /PRNewswire/ -- AT&T* today announced that it is working with FlipSwap - a global leader in consumer electronics buyback programs - to bring a new trade-in service to AT&T stores nationwide. Beginning February 13, FlipSwap's trade-in service will launch in all AT&T stores, allowing AT&T customers to turn in old wireless phones and receive an AT&T promotional card reflective of the device's trade-in value and condition, as determined by FlipSwap. Customers can use the card to offset the cost of some of the latest wireless devices or the purchase of other AT&T products and services. All phones - regardless of manufacturer or date purchased - will be considered for trade-in.
Here's how the program will work:
-- Customers can visit any AT&T retail location to take advantage of the
trade-in, available to AT&T customers purchasing a device through either
new service activation or a device upgrade.
-- Store representatives will facilitate the trade-in request in real-time
and provide the customer with a value estimate.
-- Representatives will also provide all the necessary FlipSwap
instructions and forms - including detailed instructions on how to wipe
the device clean of any personal information - as well as a prepaid USPS
padded envelope and shipping label for the device; customers simply
follow the instructions, package their phones and mail the envelope.
-- Customers will receive an AT&T promotional card - good for use in any
AT&T store or online at http://www.att.com - in the mail roughly two to four
weeks after FlipSwap receives the device and verifies its condition.
"This is a new option we're bringing into our stores to offer even more value to our customers," said John Dwyer, senior vice president, Retail Sales Operations, AT&T Mobility and Consumer Markets.
"Customers can now trade-in phones they no longer need and use the trade-in value to offset the expense of their new device or other services. We're excited to make this available across all of our company owned stores."
AT&T also offers customers the option to donate old devices - or proceeds from their trade-in - to members of the military through AT&T's support of the Cell Phones for Soldiers program. Donation boxes are set up across AT&T retail locations.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T| DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at http://www.Facebook.com/ATT to discover more about our consumer and wireless services or at http://www.Facebook.com/ATTSmallBiz to discover more about our small business services.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE AT&T Inc.
AT&T Inc.
CONTACT: Sarah Illingworth of AT&T Corporate Communications, +1-404-986-9162, sarah.illingworth@att.com
Web Site: http://www.att.com