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Snowed In? Log on to Lands' End's Virtual Snow Day
Millions Anticipated to be Snowed in, Lands' End launches a "Storm" of Online Engagement Opportunities
DODGEVILLE, Wis., Feb. 1, 2011 /PRNewswire/ --In anticipation of a snow day for millions on Wednesday, February 2, 2011, Lands' End is launching a campaign to engage with those that want to log online while snowed in. From Facebook contests at http://www.facebook.com/landsend to a "Twitter Storm" of activities, questions and giveaways at @LandsEndPR on Twitter, the company is prepared to offer a flurry of activities for those with impending cabin fever.
(Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)
"We know our customers will naturally be online tomorrow and wanted to offer a way to engage with our brand in a fun, topical way," said Susan Sachatello, Chief Marketing Officer, Lands' End. "As a result, we will launch a variety of activities on Facebook as well as a unique Twitter event called the Twitter Storm."
Lands' End Twitter Storm
From 11:00 a.m. until 3:00 p.m. (EST), Lands' End will engage with Twitter followers as part of a "Twitter Storm" of activities. The company will tweet from @LandsEndPR posing fun weather trivia, snow day questions and offering great giveaways for followers.
Lands' End Twitter Storm
Date: February 2, 2011
Time: 11:00 a.m. until 3:00 p.m. EST
Location: #landsend
Follow: @LandsEndPR, #landsend, @LEprMolly
About Lands' End
Lands' End® is one of the world's largest retailers of clothing for the family. In addition, Lands' End offers an innovative collection of fine quality goods for the home. Lands' End merchandise can be purchased online at http://www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands' End Shop at Sears. Lands' End Canvas(TM), a new collection of lifestyle apparel for men and women can be found at http://www.landsendcanvas.com or by calling 1-877-877-1963. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.®
SOURCE Lands' End
Photo:http://photos.prnewswire.com/prnh/20071029/AQM053LOGO
http://photoarchive.ap.org/
Lands' End
CONTACT: Molly Hawkins of Lands' End, +1-608-935-6089, molly.hawkins@landsend.com
Web Site: http://www.landsend.com/
Snowed In? Log on to Lands' End's Virtual Snow Day
Millions Anticipated to be Snowed in, Lands' End launches a "Storm" of Online Engagement Opportunities
DODGEVILLE, Wis., Feb. 1, 2011 /PRNewswire/ --In anticipation of a snow day for millions on Wednesday, February 2, 2011, Lands' End is launching a campaign to engage with those that want to log online while snowed in. From Facebook contests at http://www.facebook.com/landsend to a "Twitter Storm" of activities, questions and giveaways at @LandsEndPR on Twitter, the company is prepared to offer a flurry of activities for those with impending cabin fever.
(Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)
"We know our customers will naturally be online tomorrow and wanted to offer a way to engage with our brand in a fun, topical way," said Susan Sachatello, Chief Marketing Officer, Lands' End. "As a result, we will launch a variety of activities on Facebook as well as a unique Twitter event called the Twitter Storm."
Lands' End Twitter Storm
From 11:00 a.m. until 3:00 p.m. (EST), Lands' End will engage with Twitter followers as part of a "Twitter Storm" of activities. The company will tweet from @LandsEndPR posing fun weather trivia, snow day questions and offering great giveaways for followers.
Lands' End Twitter Storm
Date: February 2, 2011
Time: 11:00 a.m. until 3:00 p.m. EST
Location: #landsend
Follow: @LandsEndPR, #landsend, @LEprMolly
About Lands' End
Lands' End® is one of the world's largest retailers of clothing for the family. In addition, Lands' End offers an innovative collection of fine quality goods for the home. Lands' End merchandise can be purchased online at http://www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands' End Shop at Sears. Lands' End Canvas(TM), a new collection of lifestyle apparel for men and women can be found at http://www.landsendcanvas.com or by calling 1-877-877-1963. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.®
SOURCE Lands' End
Photo:http://photos.prnewswire.com/prnh/20071029/AQM053LOGO
http://photoarchive.ap.org/
Lands' End
CONTACT: Molly Hawkins of Lands' End, +1-608-935-6089, molly.hawkins@landsend.com
Web Site: http://www.landsend.com/