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AOL Partners with TouchStorm to Deliver Howdini Videos to Viewers
AOL.com to Feature Howdini Videos for Consumers on a Variety of Topics
NEW YORK, Feb. 1, 2011 /PRNewswire/ --TouchStorm, a pioneer in online digital video distribution and creation, today announced that it has partnered with AOL, Inc. (NYSE: AOL) to begin distributing TouchStorm-created Howdini videos across the AOL Network. The TouchStorm Editorial Network is comprised of hundreds of publishers that license TouchStorm premium videos on their sites and with the addition of AOL, it is now the largest syndicator of editorial video on the Internet.
In the second half of 2010 alone, AOL has closed deals with more than 20 premium content partners and digital studios to deliver a mix of high quality programming to AOL's audiences. Within that mix, AOL has announced several new video franchises not seen anywhere else on the Web, including partnerships with Vuguru, Ben Silverman's Electus, Next New Networks, Telepictures Productions and the Ellen DeGeneres Show Web site and MarloThomas.com.
Other video franchises across AOL's owned and operated properties include, You've Got, AOL Sessions; The Engadget Show; Translogic on AOL Autos; a number of shows on Cambio.com - Cambio Connect, Cambio Style, Cambio Goes Home, Cambio Cares; and The Secret Millionaire's Club on AOL Kids.
The partnership with TouchStorm enables AOL to syndicate the company's Howdinieditorial videos across AOL's family of online brands, including: AOL.com, AOLHealth.com, Parentdish.com, among others. The videos will feature content on a variety of topics, including Food & Celebrations, Health & Beauty, Home & Garden and Friends & Family, as well as Jobs, Money & Travel.
"We are excited that TouchStorm's Howdini videos will be a central part of the new, highly visual AOL.com," said Alison Provost, chairman and CEO of TouchStorm. "AOL understands that video is a fundamental part of the consumer online experience and their best-in-class distribution strength, coupled with the high-quality content delivered by Howdini, will make for a great partnership."
TouchStorm's Howdini videos are known for their HD-quality production and journalistic style featuring top expert advice. Howdini videos are popular on online destinations such as AOL because of the caliber of experts that are leveraged to provide educational advice and helpful information on numerous topics. The Howdini Guru team includes Rachel Maddow, host of the "Rachel Maddow Show," Barbara Corcoran, real estate contributor for "The Today Show," Carley Roney, editor-in-chief of The Knot and Ray Isle, senior wine editor of Food & Wine, among others.
TouchStorm distributes Howdini videos through its TouchStorm Editorial Network to a variety of sites across the Web as well as other digital media. These channels include top tier destinations such as iVillage; vertical-oriented properties, such as iFood.tv and Disney Family; video sharing sites, including YouTube; digital TV mediums, such as Hulu; as well as targeted blogs, like Glam Media.
For more information on TouchStorm or to view sample online editorial videos, please visit http://www.TouchStorm.com. For information about AOL, please visit http://www.aol.com.
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
About TouchStorm
TouchStorm (http://www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos.
Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. With headquarters in New York and offices in 17 cities throughout the U.S., TouchStorm is an independent and employee-owned company.
SOURCE TouchStorm
TouchStorm
CONTACT: Sean Womack, swomack@TouchStorm.com, +1-877-361-5700
Web Site: http://www.touchstorm.com
AOL Partners with TouchStorm to Deliver Howdini Videos to Viewers
AOL.com to Feature Howdini Videos for Consumers on a Variety of Topics
NEW YORK, Feb. 1, 2011 /PRNewswire/ --TouchStorm, a pioneer in online digital video distribution and creation, today announced that it has partnered with AOL, Inc. (NYSE: AOL) to begin distributing TouchStorm-created Howdini videos across the AOL Network. The TouchStorm Editorial Network is comprised of hundreds of publishers that license TouchStorm premium videos on their sites and with the addition of AOL, it is now the largest syndicator of editorial video on the Internet.
In the second half of 2010 alone, AOL has closed deals with more than 20 premium content partners and digital studios to deliver a mix of high quality programming to AOL's audiences. Within that mix, AOL has announced several new video franchises not seen anywhere else on the Web, including partnerships with Vuguru, Ben Silverman's Electus, Next New Networks, Telepictures Productions and the Ellen DeGeneres Show Web site and MarloThomas.com.
Other video franchises across AOL's owned and operated properties include, You've Got, AOL Sessions; The Engadget Show; Translogic on AOL Autos; a number of shows on Cambio.com - Cambio Connect, Cambio Style, Cambio Goes Home, Cambio Cares; and The Secret Millionaire's Club on AOL Kids.
The partnership with TouchStorm enables AOL to syndicate the company's Howdinieditorial videos across AOL's family of online brands, including: AOL.com, AOLHealth.com, Parentdish.com, among others. The videos will feature content on a variety of topics, including Food & Celebrations, Health & Beauty, Home & Garden and Friends & Family, as well as Jobs, Money & Travel.
"We are excited that TouchStorm's Howdini videos will be a central part of the new, highly visual AOL.com," said Alison Provost, chairman and CEO of TouchStorm. "AOL understands that video is a fundamental part of the consumer online experience and their best-in-class distribution strength, coupled with the high-quality content delivered by Howdini, will make for a great partnership."
TouchStorm's Howdini videos are known for their HD-quality production and journalistic style featuring top expert advice. Howdini videos are popular on online destinations such as AOL because of the caliber of experts that are leveraged to provide educational advice and helpful information on numerous topics. The Howdini Guru team includes Rachel Maddow, host of the "Rachel Maddow Show," Barbara Corcoran, real estate contributor for "The Today Show," Carley Roney, editor-in-chief of The Knot and Ray Isle, senior wine editor of Food & Wine, among others.
TouchStorm distributes Howdini videos through its TouchStorm Editorial Network to a variety of sites across the Web as well as other digital media. These channels include top tier destinations such as iVillage; vertical-oriented properties, such as iFood.tv and Disney Family; video sharing sites, including YouTube; digital TV mediums, such as Hulu; as well as targeted blogs, like Glam Media.
For more information on TouchStorm or to view sample online editorial videos, please visit http://www.TouchStorm.com. For information about AOL, please visit http://www.aol.com.
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
About TouchStorm
TouchStorm (http://www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos.
Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. With headquarters in New York and offices in 17 cities throughout the U.S., TouchStorm is an independent and employee-owned company.
SOURCE TouchStorm
TouchStorm
CONTACT: Sean Womack, swomack@TouchStorm.com, +1-877-361-5700
Web Site: http://www.touchstorm.com