Intersections Inc. Joins CausePlay & Children's Miracle Network Hospitals for the Launch of a New Social 2.0 Game, Hospitopia

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January 31, 2011
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Intersections Inc. Joins CausePlay & Children's Miracle Network Hospitals for the Launch of a New Social 2.0 Game, Hospitopia

Intersections Helps Raise Funds for Children's Nonprofit Through Corporate Sponsorship & Support of New Social Media Game

IDENTITY GUARD® First Partner to Participate in Unique Cause Integration Program

CHANTILLY, Va., Jan. 31, 2011 /PRNewswire/ -- Intersections Inc. (Nasdaq: INTX), a leading provider of consumer and corporate identity risk management services that has protected over 30 million consumers, today announced its continued support for Children's Miracle Network Hospitals (CMNHospitals) by becoming the first corporate sponsor of a new hospital themed online social game being built by CausePlay, LLC and benefitting CMNHospitals, Hospitopia. Hospitopia is a new breed of social game that donates 10% of all gross revenue to CMNHospitals across the country while users build and manage a virtual hospital from the ground up.

"In December, Intersections first announced its partnership with the Children's Miracle Network Hospitals and its dedication to raising funds for the organization through corporate initiatives and by donating a portion of the proceeds from new IDENTITY GUARD® memberships," said Joe Mason, Senior Vice President of Consumer Services for Intersections Inc. "Intersections' involvement in the development of Hospitopia further emphasizes the company's commitment to the organization and its cause. We are thrilled to be a part of such an exciting initiative, and believe the cause-integration model will help educate more consumers on the real threats of identity theft and what they can do to protect themselves."

Children's Miracle Network Hospitals is a charity dedicated to raising funds for children's hospitals across the country. Donations are used to provide medical equipment, charitable care, and to fund research and education programs dedicated to saving and improving the lives of children across the country. Through corporate and personal donations, Children's Miracle Network Hospitals are able to help provide care for more than 17 million children each year, regardless of age and background.

"CMNHospitals is excited that Intersections has signed on as a sponsor in the launch of Hospitopia," said Aubrey Cichelli, Vice President, Communications at Children's Miracle Network Hospitals. "Part of Hospitopia's mission is to not only raise funds and awareness for our organization but to also educate individuals through integrated game play about our sponsors and partnering organizations and the work they are doing in their respective industries. As a leader in the identity theft protection industry, Intersections' involvement in this game will educate consumers about security and identity theft in a fun and safe environment."

Hospitopia, created and launched by the social gaming company CausePlay, LLC, allows users to build and manage their own virtual hospital on the popular social networking site, Facebook. Intersections is the first corporation to engage in the game's unique cause integration application, where IDENTITY GUARD®, the company's leading consumer identity risk management solution, is embedded into the game. The individual Children's Miracle Network Hospitals will directly benefit from users' game play, earning special prizes and incentives as funds are raised and donated to hospitals throughout the CMNHospital Network.

For more information about Hospitopia and to learn how to get involved in Children's Miracle Network Hospitals latest fundraising initiative, please visit http://www.facebook.com/hospitopia.

About Intersections

Intersections Inc. (Nasdaq: INTX) is a leading provider of consumer and corporate identity risk management services. Eight million consumers are actively protected by Intersections' consumer and breach remediation services offered through North America's leading financial institutions, directly to consumers under its award-winning IDENTITY GUARD® brand (http://www.identityguard.com), and through its exclusive partnership with ITAC, the Identity Theft Assistance Center. Since its inception in 1996, Intersections has protected more than 30 million consumers.

For advice, opinions, and the latest news on identity theft for consumers, visit http://www.IDGuardian.com. Twitter handle: IDGuardian.

About Children's Miracle Network Hospitals

Children's Miracle Network Hospitals® raises funds for 170 children's hospitals across North America, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

About CausePlay

CausePlay, LLC, a social gaming company, was founded on the idea that games can make a difference. As part of the company's business model, each CausePlay game in the marketplace aligns with a worthy nonprofit and generates funds for the cause throughout the life of the game. The company takes social gaming to the next level by activating social change. CausePlay is located in Manhattan Beach, California. To learn more visit http://www.4causeplay.com.

SOURCE  Intersections Inc.

Intersections Inc.

CONTACT: Joyce Carcaise, Intersections Inc., +1-703-488-6100, jcarcaise@intersections.com; or Michelle Schafer, Merritt Group, +1-703-390-1525, schafer@merrittgrp.com; or Aubrey Cichelli, Children's Miracle Network Hospitals, +1-801-661-3054, acichelli@cmnhospitals.org

Web Site: http://www.intersections.com

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