Ku6 Launches Premium Content Service

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January 26, 2011
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Ku6 Launches Premium Content Service

BEIJING, Jan. 26, 2011 /PRNewswire-Asia/ -- Ku6 Media Co., Ltd. (Nasdaq: KUTV), China's leading online video portal company, announced today that it has launched its beta version of premium content service, titled "Ku6 VIP". Ku6 has been testing this premium service since November, 2010.

Currently, the main contents of Ku6 premium service are sourced from its long-term strategic Hollywood partners - Sony Pictures and Warner Brothers. Ku6 was the first Chinese local video portal to acquire legitimate copyright content from major Hollywood studios. Users can watch Hollywood blockbuster titles such as Sony's 2012 or Warner Brother's Harry Porter series, by paying 2 to 5 RMB per title or 30 RMB per month subscription. Currently Ku6 VIP provides more than 100 titles of genuine and high-definition Hollywood movies to it audience, with new titles being added to the service continuously. In addition to premium movies, the Company also plans to introduce other types of contents, such as popular domestic movies and TV series, animation and live event broadcasting, to this service in the second half year of 2011.

"We believe by establishing long-term strategic partnerships with studios we can better service our users' needs and provide them with more satisfaction. As regulators taking tougher approach to copyright issues and Chinese users more willing to choose genuine and hi-definition contents, we also believe our premium service will win more and more customers in the near future," said Ku6 founder and CEO Kevin Li.

About Ku6 Media Co., Ltd.

Ku6 Media Co., Ltd. (Nasdaq: KUTV), is a leading online video portal company in China. Through its two premier online brands and online video websites, http://www.ku6.com and http://www.juchang.com, Ku6 provides video information services and entertainment in China.

As a leading online video portal, http://www.ku6.com provides a video platform for sharing and watching user-generated content. It also provides online video news, reports, and other interactive entertainment programs for its users.

Ku6's http://www.juchang.com offers a broad array of copyright compliant content, such as movies, television series, and other video programs sourced from Ku6's global content partners, with all content having high definition quality and fast speeds for seamless viewing. For more information about Ku6, please visit http://ir.ku6.com/irwebsite/index.php

Shanghai Yisheng Network Technology Co., Ltd. ("Yisheng") is one of the leading online audio service operators in China. It provides the complete solutions based on the internet audio system, such as online radio channel, online games built-in radio and other services to its customers. Currently Yisheng has set up about 20 online game built-in radio channels, covering more than 80% of Chinese popular online games. Yisheng is a wholly-owned subsidiary of Ku6 Media. For more information about Yisheng, please visit http://www.radio-arts.com/

Hurray! Holding Co., Ltd., changed its name to Ku6 Media Co., Ltd., on August 17, 2010.

Forward-looking Statements

This news release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "believes," "could," "expects," "may," "might," "should," "will," or "would," and by similar statements. The accuracy of these statements may be affected by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: continued competitive pressures in China's internet video and audio portal market; changes in technology and consumer demand in this market; the risk that Ku6 Media may not be able to control its expenses in future periods; changes in the policies in China or the laws governing the operations and content of internet video and audio portal websites; the success of Ku6 Media's ability to sell brand advertising and other services on its websites; and other risks outlined in the Company's filings with the Securities and Exchange Commission, including the Company's (filed under the name of Hurray! Holding Co., Ltd.) annual report on Form 20-F. Ku6 Media does not undertake any obligation to update this forward-looking information, except as required under law.

    Mr. Matthew Zhao (English and Chinese)
    Investor Relations Officer
    Tel: +86-10-5758-6818 in Beijing
    Email: ir@ku6.com

SOURCE  Ku6 Media Co., Ltd.

Ku6 Media Co., Ltd.

CONTACT: Mr. Matthew Zhao (English and Chinese), Investor Relations Officer, +86-10-5758-6818 in Beijing, or ir@ku6.com

Web Site: http://www.ku6.com

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