RIM Segregates Your Personal Life From Business

Aron Schatz
January 24, 2011

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If there is one thing you see in business, it is many people carry around two phones. They use a personal phone and a business phone. RIM wants to change that by added new software that would handle the two separately. It is called Blackberry Balance. We'll see if it flies...


The goal behind the software is to let BlackBerry owners rely on a single smartphone, so they can use the same device for business and social reasons. IT administrators--concerned about personal devices tapping into their networks--will also be able to manage and secure the corporate side of the phone while leaving the personal side up to the user.

"There are two fundamental use cases on the smartphone--enterprise and personal. The problem is that they are conflicting," McDowell told Reuters.

As an example, people will be able to freely hop onto the Internet and use Facebook and other social-networking sites. But access to corporate e-mail through a BlackBerry Enterprise Server would be controlled by IT, with a virtual wall separating the two sides.

And then a user screws up and that "virtual wall" is gone and your corporate network is now open for everyone.




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