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Digital Content Expert Joe Pulizzi & CMI Launch Print Magazine for Content Marketing
Chief Content Officer launches in print and digital format in three countries.
CLEVELAND, Jan. 19, 2011 /PRNewswire/ --Print is dead. Long live print. After growing his business with digital content marketing for the past four years, content marketing expert and entrepreneur Joe Pulizzi has gone print with the launch of Chief Content Officer magazine.
Chief Content Officer (CCO) is the official magazine of the Content Marketing Institute, founded by Pulizzi last year. The magazine makes its debut this week in print to 20,000 senior-level marketers, with additional digital distribution throughout North America, Europe and Australia.
"According to our own studies, as well as research from APA/Millward Brown, consumers spend 25 minutes engaging in a custom print magazine," says Pulizzi. "Try to find that kind of engagement with your iPads, ereaders, websites and smart phones."
Chief Content Officer's mission is to educate senior marketers on how they need to think and act more like publishers to attract and retain customers.
"Publishing has been around for hundreds of years, but the concept is still very new to most marketers," says Clare McDermott, CCO's chief editor. "The content revolution has just started and most marketers are at a loss for what to do. We see the Chief Content Officer as an important new position in organizations of all sizes today. This is their magazine."
Pulizzi added, "The demise of print has been overwrought. The problem isn't the medium, it's the financial model. We see this as a very compelling opportunity to get into print at the height of the digital revolution. CMI has been touting the print opportunity for the past year...and we are putting our money where our mouth is with this magazine."
The premiere issue of CCO features case studies, technology tools and content marketing best practices, all designed to help marketers put content marketing strategy at the center of their marketing processes.
Ann Handley, co-author of Content Rules and featured interview in CCO, stated while tweeting that, "CCO magazine might possibly be the most significant new magazine in the galaxy."
Enough said.
Subscription Information
Chief Content Officer is free to qualified marketing professionals for a limited time. Marketers living on the edge can subscribe to CCO magazine here.
Sponsors of the premiere issue include: Ascend Integrated Media, Awareness Networks, Dlvr.it, Enveritas Group, Foster Printing Service, Nxtbook Media, Optiem, Outbrain, PR Newswire, and Wiley (Content Rules). Sponsorship inquiries? Email cco [at] junta42.com.
About Content Marketing Institute
Content Marketing Institute is the leading content marketing resource on the planet. CMI includes the Junta42 content agency matching tool, Chief Content Officer magazine and Content Marketing World, the premiere international content marketing event. CMI is partially funded by our friends at Alinean, Brainshark, GoToMeeting, Story Worldwide, Openview Venture Partners, Outbrain, PR Newswire, and Ricoh InfoPrint Solutions. The Content Marketing Institute is a division of Z Squared Media, LLC.
SOURCE Content Marketing Institute
Content Marketing Institute
CONTACT: Pam Kozelka, +1-216-941-5842
Digital Content Expert Joe Pulizzi & CMI Launch Print Magazine for Content Marketing
Chief Content Officer launches in print and digital format in three countries.
CLEVELAND, Jan. 19, 2011 /PRNewswire/ --Print is dead. Long live print. After growing his business with digital content marketing for the past four years, content marketing expert and entrepreneur Joe Pulizzi has gone print with the launch of Chief Content Officer magazine.
Chief Content Officer (CCO) is the official magazine of the Content Marketing Institute, founded by Pulizzi last year. The magazine makes its debut this week in print to 20,000 senior-level marketers, with additional digital distribution throughout North America, Europe and Australia.
"According to our own studies, as well as research from APA/Millward Brown, consumers spend 25 minutes engaging in a custom print magazine," says Pulizzi. "Try to find that kind of engagement with your iPads, ereaders, websites and smart phones."
Chief Content Officer's mission is to educate senior marketers on how they need to think and act more like publishers to attract and retain customers.
"Publishing has been around for hundreds of years, but the concept is still very new to most marketers," says Clare McDermott, CCO's chief editor. "The content revolution has just started and most marketers are at a loss for what to do. We see the Chief Content Officer as an important new position in organizations of all sizes today. This is their magazine."
Pulizzi added, "The demise of print has been overwrought. The problem isn't the medium, it's the financial model. We see this as a very compelling opportunity to get into print at the height of the digital revolution. CMI has been touting the print opportunity for the past year...and we are putting our money where our mouth is with this magazine."
The premiere issue of CCO features case studies, technology tools and content marketing best practices, all designed to help marketers put content marketing strategy at the center of their marketing processes.
Ann Handley, co-author of Content Rules and featured interview in CCO, stated while tweeting that, "CCO magazine might possibly be the most significant new magazine in the galaxy."
Enough said.
Subscription Information
Chief Content Officer is free to qualified marketing professionals for a limited time. Marketers living on the edge can subscribe to CCO magazine here.
Sponsors of the premiere issue include: Ascend Integrated Media, Awareness Networks, Dlvr.it, Enveritas Group, Foster Printing Service, Nxtbook Media, Optiem, Outbrain, PR Newswire, and Wiley (Content Rules). Sponsorship inquiries? Email cco [at] junta42.com.
About Content Marketing Institute
Content Marketing Institute is the leading content marketing resource on the planet. CMI includes the Junta42 content agency matching tool, Chief Content Officer magazine and Content Marketing World, the premiere international content marketing event. CMI is partially funded by our friends at Alinean, Brainshark, GoToMeeting, Story Worldwide, Openview Venture Partners, Outbrain, PR Newswire, and Ricoh InfoPrint Solutions. The Content Marketing Institute is a division of Z Squared Media, LLC.
SOURCE Content Marketing Institute
Content Marketing Institute
CONTACT: Pam Kozelka, +1-216-941-5842