Magic Software Signs Global Alliance Agreement With MicroStrategy: iBOLT and uniPaaS Customers are Rewarded With an Integrated Business Intelligence Solution to Improve Corporate Decision Making and R

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Magic Software Signs Global Alliance Agreement With MicroStrategy: iBOLT and uniPaaS Customers are Rewarded With an Integrated Business Intelligence Solution to Improve Corporate Decision Making and ROI

Superior BI Solution Combined With Winning Business Integration and Application Platforms Will Serve Magic Software's Thousands of Direct Customers and 2500 Business Partners Around the Globe

OR YEHUDA, Israel, January 19, 2011/PRNewswire-FirstCall/ --     Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of
cloud and on-premise application platform and business integration solutions,
today announced that it has signed a global alliance agreement to resell
software from MicroStrategy(R) Incorporated (NASDAQ: MSTR), a leading
worldwide provider of business intelligence (BI) software, enabling the
delivery of an integrated BI solution that will allow business users to turn
raw data from various sources in the enterprise into valuable, actionable
information for improved decision making.

    Magic Software selected MicroStrategy for its high-performance BI
platform, powerful analytics, customization capabilities, flexible pricing
options, including a SaaS pricing model, and mobile intelligence
capabilities. Available as an add-on, MicroStrategy 9 will be offered to all
Magic Software customers, including those using the iBOLT Business and
Process Integration Suite, which quickly and cost-effectively integrates
enterprise software applications, and the uniPaas Application Platform, which
simplifies the process of building and deploying business applications.

    Thousands of companies use MicroStrategy's business intelligence software
to report on and analyze their data to make more informed business decisions.
MicroStrategy's software delivers actionable information to users via the Web
and mobile devices, including the iPhone, iPad, and BlackBerry. MicroStrategy
was positioned in the 'Leaders' Quadrant of the "Gartner 2010 Magic Quadrant
for Business Intelligence Platforms Report." According to The BI Survey, the
largest independent survey of the BI market, MicroStrategy customers analyze
the largest data volumes as compared to all other BI products. The latest
release of MicroStrategy 9 offers enhancements that accelerate performance
and enhance ease of use, resulting in a low total cost of ownership.

    "By joining forces with MicroStrategy, we've raised the bar on integrated
BI solutions," said Guy Bernstein, CEO of Magic Software. "We are convinced
that our new BI offering will benefit our customers and partners across the
board, really changing the way they do business. It's all about improving
performance and increasing ROI - and our integrated BI solution lets
customers maximize the value of their investment in Magic solutions."

    Commented Sanju Bansal, MicroStrategy's Chief Operating Officer, "We are
delighted to forge this new relationship with Magic Software. MicroStrategy's
business intelligence platform provides integrated reporting and analytics,
allowing software companies and technology providers to easily add reporting,
dashboarding, analytical and alerting applications to their existing product
offerings with minimal development costs and resources."

    About MicroStrategy

    Founded in 1989, MicroStrategy is a global leader in business
intelligence (BI) technology. MicroStrategy provides integrated reporting,
analysis, and monitoring software that helps leading organizations worldwide
make better business decisions every day. Companies choose MicroStrategy for
its ease-of-use, sophisticated analytics, and superior data and user
scalability. MicroStrategy offers free reporting software that can be
downloaded from its Website,
http://www.microstrategy.com/freereportingsoftware. More information about
MicroStrategy (Nasdaq: MSTR) is available at http://www.microstrategy.com.

    About Magic Software

    Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of
cloud and on-premise application platform solutions and business and process
integration solutions. Magic Software has 14 offices worldwide and a presence
in over 50 countries with a global network of ISVs, system integrators,
value-added distributors and resellers, as well as consulting and OEM
partners. The company's award-winning, code-free solutions give partners and
customers the power to leverage existing IT resources, enhance business
agility and focus on core business priorities. Magic Software has
partnerships with global IT leaders including SAP AG, salesforce.com, IBM and
Oracle. For more information, visit http://www.magicsoftware.com.

    Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new
products and continuing product conditions, both here and abroad, release and
sales of new products by strategic resellers and customers, and other risk
factors detailed in the Company's most recent annual report and other filings
with the Securities and Exchange Commission.

    Magic is the trademark of Magic Software Enterprises Ltd. SAP, SAP
NetWeaver and all SAP logos are trademarks or registered trademarks of SAP AG
in Germany and in several other countries. Microsoft SharePoint(R) and
Microsoft Dynamics CRM are registered trademarks of Microsoft Corporation.
Oracle, JD Edwards, JD Edwards World and JD Edwards EnterpriseOne are
trademarks or registered trademarks of Oracle and/or its affiliates. All
other trademarks are the trademarks of their respective owners.

    MicroStrategy, MicroStrategy Business Intelligence Platform are either
trademarks or registered trademarks of MicroStrategy Incorporated in the
United States and certain other countries. Other product and company names
mentioned herein may be the trademarks of their respective owners.

    Press contacts:

   
    Magic Software USA                  Magic Software WW
    Cathy Caldeira                      Tania Amar
    Metis Communications
    Tel: +1-617-236-0500                Magic Software
    Email: magicsoftware@metiscomm.com  Tel: +972(0)3-538-9300
                                        Email: tania@magicsoftware.com

    MicroStrategy Inc.
    Wende Cover
    Tel: +1-703-770-1646
    Email: wcover@microstrategy.com

Source: Magic Software Enterprises Ltd

Magic Software USA, Cathy Caldeira, Metis Communications, Tel: +1-617-236-0500, Email: magicsoftware@metiscomm.com ; Magic Software WW, Tania Amar, Magic Software, Tel: +972(0)3-538-9300, Email: tania@magicsoftware.com ; MicroStrategy Inc., Wende Cover, Tel: +1-703-770-1646, Email: wcover@microstrategy.com

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