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Crunch Gym Brings Fitness to Your Fingertips With New Mobile App
NEW YORK, Jan. 12, 2011 /PRNewswire/ -- Crunch Fitness has partnered with IdeaWork Studios, Inc. to launch the brand's first mobile application. The free app, available to both iPhone and Android users, allows members to check-in, retrieve location and class information, and stay connected with the Crunch community, all while on the go.
(Logo: http://photos.prnewswire.com/prnh/20110105/NY25039LOGO )
"We couldn't be happier to launch the Crunch app, making our innovative brand and programming even more accessible to our members," said Christina DeGuardi, vice president of marketing, Crunch. "With our diverse membership base and endless inventory of offerings, the app makes staying connected easier and more accessible than ever."
The Crunch app allows users to search for locations and group fitness classes near them via GPS, with the ability to filter by specific gym amenities and programs. Members can check-in with the apps revolutionary mobile bar coding system, taking away the need for the conventional key tag. The app also allows members to sign into their iCrunch accounts to manage membership information and directly connect to Foursquare, Yelp and the brand's blog and event pages. Users can also take advantage of special discounts and offers including sending guest passes to friends.
"After building the Crunch website and multiple micro sites, it only seemed natural to come together to build the Crunch app," said Jay Schwartz, president of IdeaWork Studios, Inc. "With the ever-changing face of technology, Crunch is now leading the pack in mobile fitness applications."
The Crunch mobile app can be downloaded at either app store by searching for Crunch Fitness or by clicking here http://www.crunch.com/Home/Crunch/Mobile.aspx. Crunch looks to launch version 2.0 in the future with even more capabilities and functionality.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Renowned for creating unique programming that caters to an exceedingly diverse membership, Crunch has raised the bar for the entire fitness industry. Headquartered in New York City, and owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 70,000 members with 24 gyms in New York, Miami, San Francisco/Bay Area and Los Angeles. Crunch looks to rapidly expand their collection of gyms across the U.S. and around the globe. Go to http://www.crunch.com for more information.
IdeaWork delivers online strategy, interactive campaigns and custom websites for hospitality, nightlife, gaming, luxury and entertainment brands nationwide. For more information, please visit IdeaWork.com.
SOURCE Crunch Fitness
Photo:http://photos.prnewswire.com/prnh/20110105/NY25039LOGO
http://photoarchive.ap.org/
Crunch Fitness
CONTACT: PR: Crunch Fitness, Kelsey Kyro, +1-212-993-0390, kkyro@crunch.com; or IdeaWork Studios, Inc, Amy Levy, +1-310-444-5250, amy@amylevypr.com; or Foursquare, Erin Gleason, +1-646-380-4802, erin@foursquare.com
Web Site: http://www.crunch.com
Crunch Gym Brings Fitness to Your Fingertips With New Mobile App
NEW YORK, Jan. 12, 2011 /PRNewswire/ -- Crunch Fitness has partnered with IdeaWork Studios, Inc. to launch the brand's first mobile application. The free app, available to both iPhone and Android users, allows members to check-in, retrieve location and class information, and stay connected with the Crunch community, all while on the go.
(Logo: http://photos.prnewswire.com/prnh/20110105/NY25039LOGO )
"We couldn't be happier to launch the Crunch app, making our innovative brand and programming even more accessible to our members," said Christina DeGuardi, vice president of marketing, Crunch. "With our diverse membership base and endless inventory of offerings, the app makes staying connected easier and more accessible than ever."
The Crunch app allows users to search for locations and group fitness classes near them via GPS, with the ability to filter by specific gym amenities and programs. Members can check-in with the apps revolutionary mobile bar coding system, taking away the need for the conventional key tag. The app also allows members to sign into their iCrunch accounts to manage membership information and directly connect to Foursquare, Yelp and the brand's blog and event pages. Users can also take advantage of special discounts and offers including sending guest passes to friends.
"After building the Crunch website and multiple micro sites, it only seemed natural to come together to build the Crunch app," said Jay Schwartz, president of IdeaWork Studios, Inc. "With the ever-changing face of technology, Crunch is now leading the pack in mobile fitness applications."
The Crunch mobile app can be downloaded at either app store by searching for Crunch Fitness or by clicking here http://www.crunch.com/Home/Crunch/Mobile.aspx. Crunch looks to launch version 2.0 in the future with even more capabilities and functionality.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Renowned for creating unique programming that caters to an exceedingly diverse membership, Crunch has raised the bar for the entire fitness industry. Headquartered in New York City, and owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 70,000 members with 24 gyms in New York, Miami, San Francisco/Bay Area and Los Angeles. Crunch looks to rapidly expand their collection of gyms across the U.S. and around the globe. Go to http://www.crunch.com for more information.
IdeaWork delivers online strategy, interactive campaigns and custom websites for hospitality, nightlife, gaming, luxury and entertainment brands nationwide. For more information, please visit IdeaWork.com.
SOURCE Crunch Fitness
Photo:http://photos.prnewswire.com/prnh/20110105/NY25039LOGO
http://photoarchive.ap.org/
Crunch Fitness
CONTACT: PR: Crunch Fitness, Kelsey Kyro, +1-212-993-0390, kkyro@crunch.com; or IdeaWork Studios, Inc, Amy Levy, +1-310-444-5250, amy@amylevypr.com; or Foursquare, Erin Gleason, +1-646-380-4802, erin@foursquare.com
Web Site: http://www.crunch.com