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January 7, 2011
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The New York Times Store Debuts New Line of LightWedge® e-Reader Cases Inspired by Legendary Times Photo Archives

Versatile Line of e-Reader Covers to be Unveiled at the Consumer Electronics Show, Bring a Sense of Nostalgia to the World of Gadgets

NEW YORK, Jan. 7, 2011 /PRNewswire/ -- The New York Times Store is introducing a new collection of e-reader covers adorned with photographs from the legendary New York Times photo archives. Produced by the e-accessory specialists at LightWedge®, the cases offer durable, lightweight protection for a variety of e-reader devices, including Kindle, Nook, Sony Touch and Kobo.

(Photo: http://photos.prnewswire.com/prnh/20110107/NY26741)

Three of the new covers debuted at the Consumer Electronics Show (CES) in Las Vegas on Thursday, January 6, and include images of the New York City skyline, Statue of Liberty and Flatiron Building.

"We're pleased to collaborate with LightWedge® to bring this unique collection of e-reader covers to our customers," said Alice Ting, executive director, Brand Development and Licensing. "Featuring some of the most iconic images from The New York Times photo archive, the cases celebrate the newspaper's history while giving consumers a fun way to protect their electronic devices."

The New York Times covers by LightWedge® will be priced at $49.99 and will be available at http://www.nytstore.com, The New York Historical Society, and several national retailers starting February 2011. Additional covers featuring a variety of other images from The New York Times photo archives will be released in the coming months.

About LightWedge:

LightWedge designs, manufactures, and markets innovative accessories that enhance the experience of reading, under the LightWedge(R) and Verso(tm) brands. LightWedge brand products include the innovative LightWedge 2.0 rechargeable book light and LightWedge Advanced Comfort(tm) handheld magnifiers. The Verso(tm) line features stylish e-reader and tablet cases and innovative lighting products for e-readers. LightWedge LLC has been named twice to Inc. Magazine's prestigious 'Inc. 500' list of the fastest-growing private companies. LightWedge(r) and Verso(tm) products are available at retailers nationwide, including Barnes & Noble, Amazon, Staples, Walmart, Walgreen's, http://www.lightwedge.com, and many other retailers. For more information, visit http://www.lightwedge.com. Company contact: Kristine Schreiber, kschreiber@Lightwedge.com, 617-969-2700 x116.

    Contact:
    Michael McGraw and Ashley Boyle
    LaForce + Stevens
    212-242-9353
    mmcgraw@lsagency.com
    aboyle@lsagency.com

SOURCE  The New York Times Store

Photo:http://photos.prnewswire.com/prnh/20110107/NY26741
http://photoarchive.ap.org/
The New York Times Store

CONTACT: Michael McGraw, mmcgraw@lsagency.com, or Ashley Boyle, aboyle@lsagency.com, LaForce + Stevens, +1-212-242-9353; or LightWedge Company Contact: Kristine Schreiber, kschreiber@Lightwedge.com, +1-617-969-2700 x116

Web Site: http://www.nytstore.com

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