DemandTec Adds Social Messaging and Collaboration Capabilities with Launch of DemandTec Connect(TM)

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January 6, 2011
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DemandTec Adds Social Messaging and Collaboration Capabilities with Launch of DemandTec Connect(TM)

New features strengthen internal and external collaboration for retailers and consumer products companies on the DemandTec network

SAN MATEO, Calif., Jan. 6, 2011/PRNewswire/ --DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced the launch of DemandTec Connect(TM), a new set of capabilities to enable better collaboration and productivity for the 340 retailers and consumer products companies on DemandTec.

"The solutions on the DemandTec network are designed to address the fact that retailers and manufacturers are inherently connected in how they do business," said Marc Dietz, Vice President of Marketing at DemandTec.  "Complementing our analytics-based software services aimed at revolutionizing decision-making, DemandTec Connect introduces powerful capabilities to make the DemandTec experience even richer and more collaborative for our community of customers and partners on the network."

DemandTec Connect includes a variety of features for DemandTec customers to stay better informed and more actively collaborate on the DemandTec network.  Consistent with established social networking services for consumers, DemandTec Connect will initially include the following capabilities:

    --  Profiles - DemandTec users can put a face with a name and learn more
        about colleagues and business partners by customizing their network
        profile.
    --  Communities - DemandTec customers can establish any number of
        communities, comprising other related users on the network.  A community
        could be a small internal pricing team or could cross company lines and
        include a retail merchant and his or her supplier contacts.
    --  Sharing - Excel files, presentations, and other documents associated
        with the merchandising and marketing activities performed using
        DemandTec can be shared online with other members of a community.
    --  Activity Feed - Users can follow other users or application objects
        (such as a category plan or master calendar) and automatically receive
        updates in a real-time Activity Feed on their desktop.

DemandTec Connect is designed to provide social messaging and collaboration capabilities specific to the merchandising and marketing processes supported by other DemandTec software services.  DemandTec Connect is designed to integrate with and extend other established social business platforms or broader enterprise knowledge management solutions.

"Business software has taken innovation cues from consumer software for years," added Dietz.  "This addition of social networking type functionality is the latest example of this trend and can be of particular value when provided by a company which, like DemandTec, already connects many of the world's largest retailers and manufacturers with collaborative tools purpose-built for the consumer goods industry."

DemandTec is a network of shared tools and software services for more than 340 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  Nearly 14,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly four million trade deals to date.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Armen Najarian, DemandTec, Inc.
    (650) 645-7170
    armen.najarian@demandtec.com

    Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 645-7103
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE  DemandTec, Inc.

DemandTec, Inc.

CONTACT: Media, Armen Najarian, +1-650-645-7170, armen.najarian@demandtec.com, or Investors, Tim Shanahan, +1-650-645-7103, tim.shanahan@demandtec.com, both of DemandTec, Inc.

Web Site: http://www.demandtec.com

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