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January 6, 2011
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Trojan® Shakes Up CES with New Vibrator Debut

Groundbreaking New Vibrator Hits Shelves in 2011

PRINCETON, N.J., Jan. 6, 2011 /PRNewswire/ -- The makers of Trojan® brand sexual health products set CES attendees abuzz this morning, as officials unveiled their latest innovation, Trojan Vibrating Twister(TM). The new vibrator, which features a twistable handle and a powerful, multi-speed vibrating motor, made its debut along with several other Trojan innovations at International CES.

Trojan BareSkin®, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice® with warming and tingling sensations also made their debuts at the technology showcase. Popular products like Trojan 2GO(TM), which features two premium Trojan latex condoms inside of a portable, slim protective plastic case, and Trojan Vibrating Tri-Phoria(TM), were spotlighted as well.

"These products are among the most well-researched, innovative sexual health products in the world," said Jim Daniels, Vice President of Marketing for Trojan® brand condoms and vibrating products. "What better place than CES to demonstrate the technological achievements of our talented engineers and showcase our role in taking pleasure to an entirely new level."

About the New Trojan Innovations:

Trojan Vibrating Twister 

    --  Vibrating Twister joins the Trojan Vibrations pleasure line this month
        and will offer users a multitude of sensations.  It has four twistable
        positions, eight total settings via five speeds and three pulse patterns
        which provide a truly personal experience.   Vibrating Twister, made
        with a high quality silicone tip, can be used for both internal and
        external stimulation. Vibrating Twister will be sold for $59.99 and will
        be available for purchase online at http://TrojanVibrations.com soon.

Trojan Vibrating Pulse

    --  Vibrating Pulse puts pleasure right where users want it.  The vibrator
        delivers intense, focused stimulation and boasts six total settings via
        three speeds and three pulse patterns.  Vibrating Pulse is sold for
        $24.99 and is available for purchase online at
        http://Trojanvibrations.com.

Trojan BareSkin

    --  BareSkin condoms are the thinnest condoms in Trojan brand history - 40
        percent thinner than standard Trojan condoms.  BareSkin condoms feature
        a Silky Smooth Premium Lubricant and a low latex odor to offer users a
        comfortable, sensitive experience.  They are sold for an average
        suggested retail price of $9.99.  For additional product information,
        please visit http://Trojancondoms.com.

Trojan Ecstasy Fire & Ice

    --  Ecstasy Fire & Ice combines the best selling condom design, Trojan
        Ecstasy, with warming and tingling sensations of Fire & Ice lubricant.
        Ecstasy( )Fire & Ice offers an intense fusion of sensations that leaves
        users feeling pleasure, not the condom. Ecstasy Fire & Ice condoms are
        sold for an average suggested retail price of $9.99. For additional
        product information, please visit http://Trojancondoms.com.

Trojan Vibrating Tri-Phoria

    --  Vibrating Tri-Phoria is perfect for offering users a variety of
        sensations.  The vibrator's three interchangeable tips - firm pressure,
        focused stimulation and tongue-like flickering help create differing
        sensations.  It boasts five speeds and three pulse patterns.  Vibrating
        Tri-Phoria is sold for $39.99 and is available for purchase online at
        http://Trojanvibrations.com.

Trojan 2GO Condom Cards

    --  Trojan 2GO features three thin, credit card sized cards with two premium
        Trojan Brand Condoms each - for a total of 6 condoms -  making carrying
        condoms anytime, anywhere easy and discreet. The product, which is
        designed to stand-up to purses, wallets, pockets and backpacks, is
        available at drug, convenience and food retail outlets nationwide for an
        average suggested retail price of $12.99. For additional product
        information, please visit http://Trojancondoms.com.

About Trojan®

TROJAN® Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN® Brand Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over 29 varieties of TROJAN® Brand Condoms. More Americans trust the TROJAN® brand than any other condom. For more information, visit http://www.trojancondoms.com.

About Trojan® Vibrations

Trojan® Vibrations is a line of high quality vibrators and vibrating rings that help users enhance their sexual pleasure.  This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences.  For more information, visit http://www.trojanvibrations.com.

    Contact:
    --------
    Kelly Pepe                                Bjorn Trowery
    Edelman                                   Edelman
    212-819-4874                              212-704-4556
    kelly.pepe@edelman.com                    bjorn.trowery@edelman.com

SOURCE  Trojan

Trojan

CONTACT: Kelly Pepe, +1-212-819-4874, kelly.pepe@edelman.com, or Bjorn Trowery, +1-212-704-4556, bjorn.trowery@edelman.com, both of Edelman

Web Site: http://www.trojancondoms.com

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