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CPM Marketing Group Introduces Open ICRM Tool Kit for Web and Portal Developers
The next evolution in Instant CRM allows hospitals and healthcare providers to easily and affordably embed ICRM technology into their web and portal architecture
MADISON, Wis., Jan. 5, 2011 /PRNewswire/ -- CPM Marketing Group Inc., the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, announced the launch of its Open Instant CRM (ICRM) Tool Kit for web and portal developers. This simple programming system enables hospitals and healthcare providers to insert real-time variable messaging into their web sites and portals that creates meaningful customer experiences.
"Our customers asked us for an affordable, do-it-yourself, easy-to-implement ICRM solution that was independent from proprietary CMS systems and vendor relationships," said John Hallick, president and CEO of CPM Marketing Group. "We took a page out of Google's book and designed Open ICRM to be as simple and easy as embedding a Google map on your website. With this state-of-the-art technology, hospitals can use robust CRM data to tailor their website content to create up-selling and cross-selling opportunities across various consumer touch points."
The new Open ICRM Tool Kit is designed as a lightweight software architecture that operates on any of the four major programming platforms (.Net, PHP, Cold Fusion and Java). This tool kit provides web and portal developers with everything they need to embed the ICRM system into a hospital website. No other additional software is required.
Using Open ICRM, hospitals can develop a personalized web experience, using as many windows as needed, to facilitate proactive care management, proper disease management and preventive education that strengthen the patient relationship. It delivers variable content in the form of text, graphics and video to create targeted CRM solutions by communicating one-to-one with patients and customers using web and mobile environments. For example, if a patient is at risk for heart disease, he or she may be presented a message that offers a free heart risk screening. This personalized experience of delivering relevant health messages benefits the patient, the community and the health system as a whole.
Previously available only through partnered portal developers, Open ICRM is now available directly to web developers and healthcare providers without costly third party licenses and restrictive relationships.
For more information about CPM Marketing Group's Open ICRM system, contact Jeff Herman at 608-829-5910, or jherman@cpm.com.
About CPM Marketing Group
CPM Marketing Group, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.
SOURCE CPM Marketing Group Inc.
CPM Marketing Group Inc.
CONTACT: Jeff Herman, Product Manager of CPM Marketing Group, +1-608-829-5910, jherman@cpm.com
Web Site: http://www.cpm.com
CPM Marketing Group Introduces Open ICRM Tool Kit for Web and Portal Developers
The next evolution in Instant CRM allows hospitals and healthcare providers to easily and affordably embed ICRM technology into their web and portal architecture
MADISON, Wis., Jan. 5, 2011 /PRNewswire/ -- CPM Marketing Group Inc., the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, announced the launch of its Open Instant CRM (ICRM) Tool Kit for web and portal developers. This simple programming system enables hospitals and healthcare providers to insert real-time variable messaging into their web sites and portals that creates meaningful customer experiences.
"Our customers asked us for an affordable, do-it-yourself, easy-to-implement ICRM solution that was independent from proprietary CMS systems and vendor relationships," said John Hallick, president and CEO of CPM Marketing Group. "We took a page out of Google's book and designed Open ICRM to be as simple and easy as embedding a Google map on your website. With this state-of-the-art technology, hospitals can use robust CRM data to tailor their website content to create up-selling and cross-selling opportunities across various consumer touch points."
The new Open ICRM Tool Kit is designed as a lightweight software architecture that operates on any of the four major programming platforms (.Net, PHP, Cold Fusion and Java). This tool kit provides web and portal developers with everything they need to embed the ICRM system into a hospital website. No other additional software is required.
Using Open ICRM, hospitals can develop a personalized web experience, using as many windows as needed, to facilitate proactive care management, proper disease management and preventive education that strengthen the patient relationship. It delivers variable content in the form of text, graphics and video to create targeted CRM solutions by communicating one-to-one with patients and customers using web and mobile environments. For example, if a patient is at risk for heart disease, he or she may be presented a message that offers a free heart risk screening. This personalized experience of delivering relevant health messages benefits the patient, the community and the health system as a whole.
Previously available only through partnered portal developers, Open ICRM is now available directly to web developers and healthcare providers without costly third party licenses and restrictive relationships.
For more information about CPM Marketing Group's Open ICRM system, contact Jeff Herman at 608-829-5910, or jherman@cpm.com.
About CPM Marketing Group
CPM Marketing Group, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.
SOURCE CPM Marketing Group Inc.
CPM Marketing Group Inc.
CONTACT: Jeff Herman, Product Manager of CPM Marketing Group, +1-608-829-5910, jherman@cpm.com
Web Site: http://www.cpm.com