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Trident and Flingo® Deliver the World's First Deployment of Sync Apps(SM) on Connected TVs
Flingo's Sync Apps are Internet TV Applications that Deliver a New Level of Connectivity on the Home Entertainment Center
SUNNYVALE, Calif., Jan. 5, 2011 /PRNewswire/ -- Trident Microsystems, Inc. (Nasdaq: TRID), a leading provider of set-top box and TV semiconductor solutions, today announced that it has integrated Flingo's Sync App(SM) technology onto its digital TV (DTV) platform to make TV watching more fun and engaging through a new level of interactivity with TV programming. Flingo is one of the world's largest publishers of Connected TV Apps for media companies such as CBS, Fox, Warner Bros, TV Guide and MTV Networks on platforms from Samsung, Vizio, LG and Google TV. Flingo's Sync Apps technology enables consumers to interact with applications specifically designed for the show they are watching when it is delivered through streaming video or broadcast television.
According to recent research by Nielsen, the average consumer now spends over five hours per day watching television. Using Sync Apps, consumers have a level of interactivity never before possible in this environment. TV viewers can play trivia games on their favorite shows while they are watching them, buy products they see onscreen with a click of a remote control, or even enable TV viewers to see tweets and reviews from friends about the show they are currently watching. Furthermore, because Flingo works with the major broadcast companies to develop Sync Apps for their television programs, the broadcast companies can finally embrace the connected TV opportunity instead of worrying about cannibalizing cable revenue or ratings.
"By integrating the IP of leaders such as Flingo, Trident is driving the conversion between the TV and the Internet by bringing online services and content onto the TV platform," said Dirk Wieberneit, senior vice president and general manager of the Trident TV Business unit. "We believe this connected TV is just the first step in delivering a truly extended Connected Home and as a leader in both set-top box and TV, Trident intends to be at the forefront of this multimedia revolution. We'll be showing our innovative platform solutions at CES 2011 - including a spectacular Cinema TV with a 21:9 screen that we believe could be the killer format for these interactive applications and enhanced TV experiences."
"By partnering with the world's largest provider of DTV chipsets and a leader in the 21:9 format, we can bring Sync Apps to millions of consumers worldwide with a great user experience," said Ashwin Navin, Founder and CEO of Flingo. "The Trident platform is a robust environment to launch applications authenticated by and synchronized with linear broadcast television."
About Flingo Sync Apps
Flingo develops and publishes more Applications for Connected TVs than any other company in the world. It counts among its customers CBS, Warner Bros., Fox, MTV Networks, TV Guide, Blip TV, Next New Networks, Justin Bieber, Rihanna and many more. Flingo's applications are available on DTVs, Blu-ray players, and Set-Top-Boxes from manufacturers like Samsung, LG, Vizio, Google TV, Western Digital and more. The company is headquartered in San Francisco, with offices in New York and Los Angeles. More information is available at: http://www.flingo.tv
About Trident Microsystems, Inc.
Trident Microsystems, Inc., with headquarters in Sunnyvale, California, is a leading force in the digital home entertainment market, delivering an extensive range of platform solutions that enhance the consumer experience in the Connected Home. As one of the top-three semiconductor providers to both the TV and set-top box markets, Trident's solutions can be found in the products of leading OEMs and channel partners worldwide. The company's extensive IP portfolio of more than 2,000 patents has been driving key innovations in image quality, 3D TV, low power consumption, and 45nm designs. For further information about Trident and its products, please consult the Company's web site: http://www.tridentmicro.com.
Forward-Looking Information
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. These forward-looking statements include, but are not limited to, statements about Trident's integration of Flingo's technology into Trident products. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and there are important factors that could cause Trident's actual results to differ materially from those in the forward looking statements. These risks include, without limitation, that other manufactures may release competing technologies that will drive the conversion between the Internet and the TV platform; that consumers may not adopt the 21:9 format as expected ; and that other manufactures may release similar products that may offer similar attributes. The forward-looking statements included in this press release are made only as of the date of this press release; Trident does not undertake any obligation to publicly revise or update any such forward-looking statement to reflect events or circumstances that may arise after the statement was made. Investors are cautioned not to place undue reliance on forward-looking statements. Additional information concerning factors that could cause results to differ can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recently filed Reports on Form 8-K, Form 10-K and Form 10-Q, which are available at http://www.sec.gov.
NOTE: Trident and the Trident logo are either trademarks or registered trademarks of Trident Microsystems in the United States and /or other countries. All other trademarks are properties of their respective owners.
SOURCE Trident Microsystems, Inc.
Trident Microsystems, Inc.
CONTACT: Public Relations, Kelly Karr of Tanis Communications, +1-408-718-9350, kelly.karr@taniscomm.com, for Trident Microsystems, Inc.; or Investor Relations, John Swenson of Trident Microsystems, +1-408-962-8252, John.swenson@tridentmicro.com; or Ashwin Navin, CEO and Founder of Flingo, +1-415-889-6404, info@flingo.tv
Web Site: http://www.flingo.tv/
Trident and Flingo® Deliver the World's First Deployment of Sync Apps(SM) on Connected TVs
Flingo's Sync Apps are Internet TV Applications that Deliver a New Level of Connectivity on the Home Entertainment Center
SUNNYVALE, Calif., Jan. 5, 2011 /PRNewswire/ -- Trident Microsystems, Inc. (Nasdaq: TRID), a leading provider of set-top box and TV semiconductor solutions, today announced that it has integrated Flingo's Sync App(SM) technology onto its digital TV (DTV) platform to make TV watching more fun and engaging through a new level of interactivity with TV programming. Flingo is one of the world's largest publishers of Connected TV Apps for media companies such as CBS, Fox, Warner Bros, TV Guide and MTV Networks on platforms from Samsung, Vizio, LG and Google TV. Flingo's Sync Apps technology enables consumers to interact with applications specifically designed for the show they are watching when it is delivered through streaming video or broadcast television.
According to recent research by Nielsen, the average consumer now spends over five hours per day watching television. Using Sync Apps, consumers have a level of interactivity never before possible in this environment. TV viewers can play trivia games on their favorite shows while they are watching them, buy products they see onscreen with a click of a remote control, or even enable TV viewers to see tweets and reviews from friends about the show they are currently watching. Furthermore, because Flingo works with the major broadcast companies to develop Sync Apps for their television programs, the broadcast companies can finally embrace the connected TV opportunity instead of worrying about cannibalizing cable revenue or ratings.
"By integrating the IP of leaders such as Flingo, Trident is driving the conversion between the TV and the Internet by bringing online services and content onto the TV platform," said Dirk Wieberneit, senior vice president and general manager of the Trident TV Business unit. "We believe this connected TV is just the first step in delivering a truly extended Connected Home and as a leader in both set-top box and TV, Trident intends to be at the forefront of this multimedia revolution. We'll be showing our innovative platform solutions at CES 2011 - including a spectacular Cinema TV with a 21:9 screen that we believe could be the killer format for these interactive applications and enhanced TV experiences."
"By partnering with the world's largest provider of DTV chipsets and a leader in the 21:9 format, we can bring Sync Apps to millions of consumers worldwide with a great user experience," said Ashwin Navin, Founder and CEO of Flingo. "The Trident platform is a robust environment to launch applications authenticated by and synchronized with linear broadcast television."
About Flingo Sync Apps
Flingo develops and publishes more Applications for Connected TVs than any other company in the world. It counts among its customers CBS, Warner Bros., Fox, MTV Networks, TV Guide, Blip TV, Next New Networks, Justin Bieber, Rihanna and many more. Flingo's applications are available on DTVs, Blu-ray players, and Set-Top-Boxes from manufacturers like Samsung, LG, Vizio, Google TV, Western Digital and more. The company is headquartered in San Francisco, with offices in New York and Los Angeles. More information is available at: http://www.flingo.tv
About Trident Microsystems, Inc.
Trident Microsystems, Inc., with headquarters in Sunnyvale, California, is a leading force in the digital home entertainment market, delivering an extensive range of platform solutions that enhance the consumer experience in the Connected Home. As one of the top-three semiconductor providers to both the TV and set-top box markets, Trident's solutions can be found in the products of leading OEMs and channel partners worldwide. The company's extensive IP portfolio of more than 2,000 patents has been driving key innovations in image quality, 3D TV, low power consumption, and 45nm designs. For further information about Trident and its products, please consult the Company's web site: http://www.tridentmicro.com.
Forward-Looking Information
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. These forward-looking statements include, but are not limited to, statements about Trident's integration of Flingo's technology into Trident products. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and there are important factors that could cause Trident's actual results to differ materially from those in the forward looking statements. These risks include, without limitation, that other manufactures may release competing technologies that will drive the conversion between the Internet and the TV platform; that consumers may not adopt the 21:9 format as expected ; and that other manufactures may release similar products that may offer similar attributes. The forward-looking statements included in this press release are made only as of the date of this press release; Trident does not undertake any obligation to publicly revise or update any such forward-looking statement to reflect events or circumstances that may arise after the statement was made. Investors are cautioned not to place undue reliance on forward-looking statements. Additional information concerning factors that could cause results to differ can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recently filed Reports on Form 8-K, Form 10-K and Form 10-Q, which are available at http://www.sec.gov.
NOTE: Trident and the Trident logo are either trademarks or registered trademarks of Trident Microsystems in the United States and /or other countries. All other trademarks are properties of their respective owners.
SOURCE Trident Microsystems, Inc.
Trident Microsystems, Inc.
CONTACT: Public Relations, Kelly Karr of Tanis Communications, +1-408-718-9350, kelly.karr@taniscomm.com, for Trident Microsystems, Inc.; or Investor Relations, John Swenson of Trident Microsystems, +1-408-962-8252, John.swenson@tridentmicro.com; or Ashwin Navin, CEO and Founder of Flingo, +1-415-889-6404, info@flingo.tv
Web Site: http://www.flingo.tv/