QuoteAccess to Hollywood content is also baked into the chip--a technology called Intel Insider. "This will unlock premium high-definition content, like movies, to your PC," Kilroy said. "We've gone out and engaged with the studios. So, you'll see Warner Bros. and Fox at launch [of Sandy Bridge] and several other studios to come. They're eagerly embracing this platform as a distribution means for premium high-end content--as Internet content [offered] directly to the end user."
Kilroy continued. "What Intel Insider does is deliver HD digital distribution rights to the PC. This could be enabled through multiple content storefronts through OEMs (PC makers), retailers like Best Buy. Essentially, the PC now becomes an on-ramp for HD 1080p movies," he said.
And Intel has added security features to protect the content. "And we've built in security capability into this platform that will enable end-to-end hardware protection for the content. So, it will protect the premium content rights of the studios," according to Kilroy.