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Introducing Database.com, the World's First Enterprise Database Built for the Cloud
Database.com is built from the ground up to power a new generation of enterprise applications that are cloud, mobile and social
Database.com is open - for use with any language, platform and device
Database.com enables developers to focus on building great apps, instead of managing and maintaining databases and hardware
Database.com leverages the infrastructure and technology trusted and proven by more than 87,000 salesforce.com customers over 11 years - now a standalone cloud database
SAN FRANCISCO, Dec. 7, 2010 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today launched Database.com (http://www.database.com/), the world's first enterprise database built for the cloud. Database.com is built from the ground up to power new enterprise applications that are cloud, mobile and social. Database.com is open for use with any language, platform and device. It enables developers to focus on building great applications instead of tuning, maintaining and scaling databases. Database.com leverages the proven infrastructure and technology trusted by more than 87,000 salesforce.com customers over 11 years - now designed and made available as a standalone cloud database.
(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)
"We see cloud databases as a massive market opportunity that will power the shift to enterprise applications that are natively cloud, mobile and social," said Marc Benioff, chairman and CEO, salesforce.com. "For the first time, we are making Database.com, the database that is proven and trusted by our 87,000 customers, available as an open, stand-alone service to accelerate the creation of these new apps."
Database.com: Open, Proven, Secure and Built for the Cloud
The industry shift to mobile apps, to a social data model, and to an event-driven, push model all require a new kind of cloud database to support the next generation of enterprise apps. Database.com will free developers to spend their time building valuable applications instead of managing and maintaining database management systems and hardware. For CIOs, IT departments and developers, Database.com provides many benefits over client/server databases:
-- Database.com is open. Developers can write their applications in Java,
C#, Ruby, PHP and other languages. Developers can run their apps on any
platform - Force.com, VMforce, Amazon EC2, Google AppEngine, Heroku or
Microsoft Azure. And their apps can run natively on any device, like an
Android phone, Blackberry, iPad, or iPhone. These apps can all call the
Database.com APIs securely over the Internet. These can be small apps
needed by only a few users, or massive apps capable of scaling to
support hundreds of thousands of users. For example:
-- iPhone and iPad app developers can write native iOS apps. These apps
run natively on Apple devices and connect to Database.com over the
Internet.
-- Android developers can write native Android apps using Java. These
apps run natively on Android devices and connect to Database.com.
-- Web developers can build apps on Amazon EC2 using PHP and connect to
Database.com.
-- Java developers can write an application that runs on VMforce and
connects to Database.com.
-- Database.com is proven and secure. More than 87,000 customers have been
using it for more than 11 years to store their most sensitive data.
Database.com benefits from the security of salesforce.com's global
service delivery infrastructure, offering SSL, single-sign on, identity
confirmation and anti-phishing tools. It also provides secure access,
including user and role-based security and sharing rules and row-level
data security. Database.com has also received some of the most stringent
security certifications in the industry, including ISO 27001, SAS 70
Type II and SysTrust. Database.com powers salesforce.com's service, and
is one of the world's largest enterprise databases, containing more than
20 billion records and delivering more than 25 billion transactions per
fiscal quarter at an average response time of less than 300
milliseconds.
Database.com: Enterprise Database Built for the Cloud
Database.com combines the best features of enterprise databases, such as user management, row-level security, triggers, stored procedures, authentication and powerful APIs, with the benefits of cloud computing: no hardware or software to manage, automatic scalability, upgrades, backups, and disaster recovery. It also includes a new social data model, new developer console and more:
-- Relational data store: Proven, secure and trusted database, including
tables, relationships, support for a wide variety of field types,
triggers and stored procedures, a query language and enterprise search;
-- File storage: for documents, video, images and more;
-- SOAP and REST APIs: Database.com includes standard web services APIs,
making it easy for developers to access their database.com data;
-- Social data model: New kinds of apps require new data models.
Database.com includes a pre-built social data model for feeds, user
profiles, status updates, and a following model for all database
records. Database.com includes social APIs that developers can use to
easily interact with the social components of their data models. For
example, they can specify followers for database records or request data
feeds to display real-time data updates;
-- Automatic elasticity: Database.com is built for Internet scale with
automatic tuning, upgrades, backups and replication to remote data
centers, and automatic creation of sandboxes for development, test and
training;
-- Identity and Authentication: Access can be managed via oAuth or SAML.
Database.com provides user management features including
identity/profiles and authentication;
-- Row-level security: Point-and-click tools allow developers to define
data security access rules down to the row-level. These rules drive
filtering logic that for all database queries from custom apps built on
top of Database.com;
-- Enterprise search: Database.com includes powerful enterprise search
services. Developers can access a full-text search engine that
automatically respects enterprise security rules;
-- Tools: Database.com includes a new developer console and ETL tools.
Salesforce.com has made a series of developer toolkits available
separately to accelerate app development. Available at http://www.database.com,
Database.com developer toolkits include:
-- Java, .NET, Ruby and PHP
-- iOS and Android
-- Google AppEngine, Google Data, Microsoft Azure, Amazon Web Services,
Facebook, and Twitter
-- Adobe Flash/Flex
Comments on the News:
-- "There is a shift going on in the $21.2B database systems
marketplace,"(1) said Donald Feinberg, vice president and distinguished
analyst, Gartner. "We're seeing a rise in popularity of cloud enabled
database management systems (DBMSs) that remove the complexity of
software and hardware, and deliver automatic scalability, tuning and
back-up. To truly see adoption in the enterprise, however, cloud enabled
DBMSs need to support both the speed, ease and elasticity of the cloud
as well as the relational, security and transactional features required
by enterprises."
-- "The platform shift to cloud, mobile and social applications will
continue to accelerate," said Sohaib Abbasi, chairman and chief
executive officer, Informatica. "These modern applications require the
next generation of cloud databases and cloud data integration. To
facilitate this shift, Informatica is announcing the expansion of
Informatica Cloud to integrate data from both traditional on-premise
databases and the new, innovative cloud-based Database.com service."
Pricing and Availability:
Database.com is currently scheduled to be generally available as a standalone service in 2011.
Database.com will be free to get started. Basic Database.com services, including database access, file storage and automatic administration, will be available beginning at:
-- Free for 3 users, and up to 100,000 records and 50,000
transactions/month;
-- $10/month for each set of 100,000 records beyond that;
-- $10/month for each set of 150,000 transactions beyond that;
Database.com Enterprise Services will be priced at $10/user/month and include user identity, authentication and row-level security access controls. Prices and scheduling of general availability are subject to change. Customers should make purchasing decisions based on features that are currently available.
1. Gartner, Inc., Market Share: Database Management System Software,
Worldwide, 2009, Colleen Graham et al, April 28, 2010.
Additional Resources:
-- Follow @databasedotcom on Twitter
-- A video detailing the features of Database.com is available at
http://www.database.com
About salesforce.com
Salesforce.com is the trusted enterprise cloud computing company. Based on salesforce.com's real-time, multitenant architecture, the company's Force.com platform and apps (http://www.salesforce.com/crm) have revolutionized the way companies collaborate and communicate. Salesforce.com's cloud offerings include:
-- The Sales Cloud, for sales force automation and contact management
-- The Service Cloud, for customer service and support
-- The Jigsaw Data Cloud, for ensuring data integrity and quality
-- Salesforce Chatter, for social collaboration
-- The Force.com platform, for custom application development
-- Database.com, the world's first enterprise cloud database
-- The AppExchange, the world's leading marketplace for enterprise cloud
computing apps
Salesforce.com offers the fastest path to customer success with cloud computing. As of October 31, 2010, salesforce.com manages customer information for approximately 87,200 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
Any unreleased services or features referenced in this or other press releases or public statements may not be currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
Copyright (c) 2010 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
SOURCE salesforce.com
Photo:http://photos.prnewswire.com/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/
salesforce.com
CONTACT: Gordon Evans of salesforce.com, +1-415-536-7608, gevans@salesforce.com
Web Site: http://www.salesforce.com
Introducing Database.com, the World's First Enterprise Database Built for the Cloud
Database.com is built from the ground up to power a new generation of enterprise applications that are cloud, mobile and social
Database.com is open - for use with any language, platform and device
Database.com enables developers to focus on building great apps, instead of managing and maintaining databases and hardware
Database.com leverages the infrastructure and technology trusted and proven by more than 87,000 salesforce.com customers over 11 years - now a standalone cloud database
SAN FRANCISCO, Dec. 7, 2010 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today launched Database.com (http://www.database.com/), the world's first enterprise database built for the cloud. Database.com is built from the ground up to power new enterprise applications that are cloud, mobile and social. Database.com is open for use with any language, platform and device. It enables developers to focus on building great applications instead of tuning, maintaining and scaling databases. Database.com leverages the proven infrastructure and technology trusted by more than 87,000 salesforce.com customers over 11 years - now designed and made available as a standalone cloud database.
(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)
"We see cloud databases as a massive market opportunity that will power the shift to enterprise applications that are natively cloud, mobile and social," said Marc Benioff, chairman and CEO, salesforce.com. "For the first time, we are making Database.com, the database that is proven and trusted by our 87,000 customers, available as an open, stand-alone service to accelerate the creation of these new apps."
Database.com: Open, Proven, Secure and Built for the Cloud
The industry shift to mobile apps, to a social data model, and to an event-driven, push model all require a new kind of cloud database to support the next generation of enterprise apps. Database.com will free developers to spend their time building valuable applications instead of managing and maintaining database management systems and hardware. For CIOs, IT departments and developers, Database.com provides many benefits over client/server databases:
-- Database.com is open. Developers can write their applications in Java,
C#, Ruby, PHP and other languages. Developers can run their apps on any
platform - Force.com, VMforce, Amazon EC2, Google AppEngine, Heroku or
Microsoft Azure. And their apps can run natively on any device, like an
Android phone, Blackberry, iPad, or iPhone. These apps can all call the
Database.com APIs securely over the Internet. These can be small apps
needed by only a few users, or massive apps capable of scaling to
support hundreds of thousands of users. For example:
-- iPhone and iPad app developers can write native iOS apps. These apps
run natively on Apple devices and connect to Database.com over the
Internet.
-- Android developers can write native Android apps using Java. These
apps run natively on Android devices and connect to Database.com.
-- Web developers can build apps on Amazon EC2 using PHP and connect to
Database.com.
-- Java developers can write an application that runs on VMforce and
connects to Database.com.
-- Database.com is proven and secure. More than 87,000 customers have been
using it for more than 11 years to store their most sensitive data.
Database.com benefits from the security of salesforce.com's global
service delivery infrastructure, offering SSL, single-sign on, identity
confirmation and anti-phishing tools. It also provides secure access,
including user and role-based security and sharing rules and row-level
data security. Database.com has also received some of the most stringent
security certifications in the industry, including ISO 27001, SAS 70
Type II and SysTrust. Database.com powers salesforce.com's service, and
is one of the world's largest enterprise databases, containing more than
20 billion records and delivering more than 25 billion transactions per
fiscal quarter at an average response time of less than 300
milliseconds.
Database.com: Enterprise Database Built for the Cloud
Database.com combines the best features of enterprise databases, such as user management, row-level security, triggers, stored procedures, authentication and powerful APIs, with the benefits of cloud computing: no hardware or software to manage, automatic scalability, upgrades, backups, and disaster recovery. It also includes a new social data model, new developer console and more:
-- Relational data store: Proven, secure and trusted database, including
tables, relationships, support for a wide variety of field types,
triggers and stored procedures, a query language and enterprise search;
-- File storage: for documents, video, images and more;
-- SOAP and REST APIs: Database.com includes standard web services APIs,
making it easy for developers to access their database.com data;
-- Social data model: New kinds of apps require new data models.
Database.com includes a pre-built social data model for feeds, user
profiles, status updates, and a following model for all database
records. Database.com includes social APIs that developers can use to
easily interact with the social components of their data models. For
example, they can specify followers for database records or request data
feeds to display real-time data updates;
-- Automatic elasticity: Database.com is built for Internet scale with
automatic tuning, upgrades, backups and replication to remote data
centers, and automatic creation of sandboxes for development, test and
training;
-- Identity and Authentication: Access can be managed via oAuth or SAML.
Database.com provides user management features including
identity/profiles and authentication;
-- Row-level security: Point-and-click tools allow developers to define
data security access rules down to the row-level. These rules drive
filtering logic that for all database queries from custom apps built on
top of Database.com;
-- Enterprise search: Database.com includes powerful enterprise search
services. Developers can access a full-text search engine that
automatically respects enterprise security rules;
-- Tools: Database.com includes a new developer console and ETL tools.
Salesforce.com has made a series of developer toolkits available
separately to accelerate app development. Available at http://www.database.com,
Database.com developer toolkits include:
-- Java, .NET, Ruby and PHP
-- iOS and Android
-- Google AppEngine, Google Data, Microsoft Azure, Amazon Web Services,
Facebook, and Twitter
-- Adobe Flash/Flex
Comments on the News:
-- "There is a shift going on in the $21.2B database systems
marketplace,"(1) said Donald Feinberg, vice president and distinguished
analyst, Gartner. "We're seeing a rise in popularity of cloud enabled
database management systems (DBMSs) that remove the complexity of
software and hardware, and deliver automatic scalability, tuning and
back-up. To truly see adoption in the enterprise, however, cloud enabled
DBMSs need to support both the speed, ease and elasticity of the cloud
as well as the relational, security and transactional features required
by enterprises."
-- "The platform shift to cloud, mobile and social applications will
continue to accelerate," said Sohaib Abbasi, chairman and chief
executive officer, Informatica. "These modern applications require the
next generation of cloud databases and cloud data integration. To
facilitate this shift, Informatica is announcing the expansion of
Informatica Cloud to integrate data from both traditional on-premise
databases and the new, innovative cloud-based Database.com service."
Pricing and Availability:
Database.com is currently scheduled to be generally available as a standalone service in 2011.
Database.com will be free to get started. Basic Database.com services, including database access, file storage and automatic administration, will be available beginning at:
-- Free for 3 users, and up to 100,000 records and 50,000
transactions/month;
-- $10/month for each set of 100,000 records beyond that;
-- $10/month for each set of 150,000 transactions beyond that;
Database.com Enterprise Services will be priced at $10/user/month and include user identity, authentication and row-level security access controls. Prices and scheduling of general availability are subject to change. Customers should make purchasing decisions based on features that are currently available.
1. Gartner, Inc., Market Share: Database Management System Software,
Worldwide, 2009, Colleen Graham et al, April 28, 2010.
Additional Resources:
-- Follow @databasedotcom on Twitter
-- A video detailing the features of Database.com is available at
http://www.database.com
About salesforce.com
Salesforce.com is the trusted enterprise cloud computing company. Based on salesforce.com's real-time, multitenant architecture, the company's Force.com platform and apps (http://www.salesforce.com/crm) have revolutionized the way companies collaborate and communicate. Salesforce.com's cloud offerings include:
-- The Sales Cloud, for sales force automation and contact management
-- The Service Cloud, for customer service and support
-- The Jigsaw Data Cloud, for ensuring data integrity and quality
-- Salesforce Chatter, for social collaboration
-- The Force.com platform, for custom application development
-- Database.com, the world's first enterprise cloud database
-- The AppExchange, the world's leading marketplace for enterprise cloud
computing apps
Salesforce.com offers the fastest path to customer success with cloud computing. As of October 31, 2010, salesforce.com manages customer information for approximately 87,200 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
Any unreleased services or features referenced in this or other press releases or public statements may not be currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
Copyright (c) 2010 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
SOURCE salesforce.com
Photo:http://photos.prnewswire.com/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/
salesforce.com
CONTACT: Gordon Evans of salesforce.com, +1-415-536-7608, gevans@salesforce.com
Web Site: http://www.salesforce.com