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December 3, 2010
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Alaska Airlines Expands Gogo® Inflight Wi-Fi Service in State of Alaska

Internet access complimentary through Dec. 9, 2010

SEATTLE, Dec. 3, 2010 /PRNewswire/ -- Alaska Airlines announced today that Gogo® Inflight Internet service is now available on flights from Southeast Alaska north to Anchorage and Fairbanks, expanding its inflight Wi-Fi service nearly statewide.

"We're pleased to be able to offer inflight Wi-Fi service to our customers flying from Southeast Alaska to Anchorage and Fairbanks," said Joe Sprague, the airline's vice president of marketing. "For our business travelers, especially, the ability to access e-mail and the Internet is a great benefit."

Customers traveling on Wi-Fi-equipped planes are currently able to use Gogo at no cost, courtesy of American Honda Motor Co. After Dec. 9, Gogo will be offered to customers at an introductory cost of $4.95 per flight to, from and within the state of Alaska. Within the Lower 48 United States, Gogo will be available for $4.95 and up, based on length of flight and device used. Gogo also offers 24-hour inflight Wi-Fi passes and monthly subscriptions.

Using Gogo, Alaska Airlines passengers with Wi-Fi-enabled devices can browse the Web; access online music, games, podcasts and webcasts; send and receive e-mail; and connect to virtual private networks while flying. The easy-to-use service provides passengers with full Internet access on any Wi-Fi-equipped laptop or personal electronic device at speeds similar to wireless mobile broadband services on the ground. Customers can visit http://www.alaskaair.com/wifi for more information about Alaska Airlines' inflight Wi-Fi.

Since May, Alaska Airlines has outfitted more than 70 percent of its Boeing 737 aircraft with the Gogo service and expects to complete fleet-wide installation in early 2011. Aircraft equipped with inflight Internet service have a Wi-Fi symbol located outside the aircraft's boarding door and information in seatback pockets. Gogo is available above 10,000 feet, following an announcement approving the use of portable electronic devices.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009 and 2010 North America Airline Satisfaction Studies(SM). For reservations, visit http://www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at http://www.alaskaair.com/newsroom.

About Aircell

Aircell® is the world's leading provider of inflight connectivity. As winner of an exclusive FCC frequency license in 2006, Aircell has built a revolutionary mobile broadband network for commercial and business aviation. In 2008, the Aircell Network and its inflight portal, Gogo®, revolutionized the commercial airline passenger flight experience by delivering a robust Internet experience at 35,000 feet. In addition, the Aircell Network provides airlines with connectivity to operations and a path to enhanced cabin services such as video, audio, television and more. A similar feature set is available to business aircraft operators. Aircell has facilities in Broomfield, Colo., and Itasca, Ill. Aircell's vision is to give everyone the ability to stay in touch, in flight®. For more information about Aircell, visit http://www.aircell.com.

About Gogo

Gogo®, powered by Aircell, turns a commercial airplane into a Wi-Fi hotspot with true inflight Internet access. Passengers with Wi-Fi-enabled devices -- such as laptops, smartphones and PDAs -- can surf the Web, check e-mail, instant message, access a corporate VPN and more. For more information about Gogo, visit gogoinflight.com. You can also follow "gogoInflight" on Twitter ( www. twitter.com/gogoinflight  ) and Facebook ( www. facebook.com/gogoinflight  ).

SOURCE  Alaska Airlines

Alaska Airlines

CONTACT: Bobbie Egan, +1-206-392-5101, for Alaska Airlines

Web Site: http://www.alaskaair.com

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