Buongiorno Announces First Deployment of its New Solutions for Smart Connected Devices

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December 1, 2010
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Buongiorno Announces First Deployment of its New Solutions for Smart Connected Devices

Buongiorno, Back-end Enabler of the Mobile Connected Life, Supports Acer's alive Programme Management and Store Back-end Development

LONDON, December 1, 2010/PRNewswire-FirstCall/ --     Buongiorno S.p.A. (FTSE Italia STAR: BNG), a leading multinational in
mobile content, discloses further its role as a key partner of alive - the
next generation store for Acer Group customers - for the development of its
back-end platform and programme management.

    Buongiorno, leveraging its vast experience and know-how as leader in the
packaging and delivering of mobile entertainment, has been chosen by Acer for
the development of the back-end platform, the programme management for the
delivery of alive as well as to support in defining the business model and
the service creation.

    Buongiorno's new B2B solutions' offering for the smart connected devices'
needs includes: definition of the content strategy, creation of the service
concept, support in content provider acquisition, the development of the
back-end platform, overall programme management, the roll-out and in-life
management.

    The alive service is delivered leveraging the new Buongiorno feed
management system, which is a purpose built platform to manage massive
volumes of feeds. The platform is specifically designed to manage premium
feeds (pushed directly by content providers) with support for different
business models such as free, freemium (rental, premium download) and
subscription to premium feeds; and publish them in real-time, giving content
providers the ability to communicate with Acer customers in real-time.

    alive - a unique entry point for users to be able to browse, search,
access, purchase, stream or download and play any type of digital content -
will be available on Windows 7-based products in the UK and Italy from 20
December 2010 and will then be rolled-out globally in the first quarter of
2011.

    Mo Firouzabadian, Head of Connected Devices in the New Business Unit of
Buongiorno, commented: "We are very pleased to be partnering with Acer in
such a new and stunning project. Powering such a complex and innovative
back-end platform has been a stimulating challenge and we are very proud with
the final results. We believe that the market for smart connected devices is
entering a period of hyper-competition and that differentiation will come
increasingly from software and services. Acer has been quick to recognise
it."

    According to IDC, more than 1.6 billion devices worldwide were used to
access the internet in 2009, including PCs, mobile phones, and online
videogame consoles, and by 2013, the total number of devices accessing the
internet will increase to more than 2.7 billion. The coming years will
witness another seachange in the way users interact with the internet and
differentiation will become increasingly important for hardware
manufacturers.

    media.relations@buongiorno.com; Tel. +39-02-582131

Source: Buongiorno Spa

media.relations@buongiorno.com; Tel. +39-02-582131

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