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Blue Global Media Discredits Online Claim, Strengthens Fraud Prevention Efforts
SCOTTSDALE, Ariz., Nov. 22, 2010 /PRNewswire/ -- Blue Global Media, a leading online marketing and customer acquisition firm, has taken steps to increase internal fraud prevention, a move that will further benefit affiliates and publishers working with the growing affiliate network.
The increased focus on fraud prevention comes after the company discovered an affiliate conducting fraudulent operations through Blue Global Media and its partners. Though the affiliate was quickly expelled from Blue Global Media Network and its partner networks, his illegal business practices led to significant monetary damages.
The affiliate's expulsion from Blue Global Media Network, as well as other affiliate networks, spurred online criticism, allegations of a Blue Global Media PPC scam and other unfounded claims from the affiliate. Posted on an unmonitored third-party website, the affiliate's Blue Global Media PPC scam complaints prompted the company to strengthen their already aggressive fraud prevention efforts.
Manipulating existing customer data, the affiliate made his fraudulent conduct difficult to detect. According to Chris Kay, president of Blue Global Media, the company's security systems catch fraudulent data as soon as it is received. The claims of a Blue Global Media PPC scam, Kay said, are an unfortunate side effect of experiencing significant growth in a versatile and ever-changing industry.
"We know that affiliates are very hard working individuals, and they understand the importance of quality in internet marketing," said Kay. "Once in a great while, a fraudulent affiliate gets through the security systems and creates baseless claims, like those that led to rumors of a Blue Global Media PPC scam. Fortunately, we typically find fraudsters immediately and always take responsibility for the information passed on by affiliates, so this never affects our integrity as an affiliate network."
Blue Global Media now employs an extensive screening system that prevents fraudulent affiliates from joining the network. Affiliates working with Blue Global Media currently have their incoming leads verified through a review of IP addresses, physical locations, email addresses and other contact information.
The affiliate network also takes steps to verify leads and other data at random to ensure the accuracy and validity of information. Inaccurate data that is sent through Blue Global Media's system is automatically detected and removed. These revamped security protocols are expected to prevent future accusations of a Blue Global Media PPC scam and other unsubstantiated claims.
"Ethics and integrity are essential for long-term success in internet marketing," said Kay. "Our growth at Blue Global Media is a testament of our commitment to doing business the right way - ethically, efficiently and responsibly."
Blue Global Media will be a sponsor at Affiliate Summit West in Las Vegas, Nevada, from January 9 - 11, 2011. To learn more about the company and its affiliate network, please visit http://www.BlueGlobalMedia.com.
About Blue Global Media
Blue Global Media is a customer acquisition company based in Scottsdale, Arizona. Founded in 2005 by Chris Kay, Blue Global Media now operates one of the fastest growing financial affiliate networks with Blue Global Media Network. Offering comprehensive marketing solutions and customer-tested campaigns, Blue Global Media focuses on maximum return on investment for affiliates and publishers.
SOURCE Blue Global Media
Blue Global Media
CONTACT: Jillian Zerwas, VP of Business Development of Blue Global Media, +1-480-365-0335, Jillian@blueglobalmedia.com
Web Site: http://www.BlueGlobalMedia.com
Blue Global Media Discredits Online Claim, Strengthens Fraud Prevention Efforts
SCOTTSDALE, Ariz., Nov. 22, 2010 /PRNewswire/ -- Blue Global Media, a leading online marketing and customer acquisition firm, has taken steps to increase internal fraud prevention, a move that will further benefit affiliates and publishers working with the growing affiliate network.
The increased focus on fraud prevention comes after the company discovered an affiliate conducting fraudulent operations through Blue Global Media and its partners. Though the affiliate was quickly expelled from Blue Global Media Network and its partner networks, his illegal business practices led to significant monetary damages.
The affiliate's expulsion from Blue Global Media Network, as well as other affiliate networks, spurred online criticism, allegations of a Blue Global Media PPC scam and other unfounded claims from the affiliate. Posted on an unmonitored third-party website, the affiliate's Blue Global Media PPC scam complaints prompted the company to strengthen their already aggressive fraud prevention efforts.
Manipulating existing customer data, the affiliate made his fraudulent conduct difficult to detect. According to Chris Kay, president of Blue Global Media, the company's security systems catch fraudulent data as soon as it is received. The claims of a Blue Global Media PPC scam, Kay said, are an unfortunate side effect of experiencing significant growth in a versatile and ever-changing industry.
"We know that affiliates are very hard working individuals, and they understand the importance of quality in internet marketing," said Kay. "Once in a great while, a fraudulent affiliate gets through the security systems and creates baseless claims, like those that led to rumors of a Blue Global Media PPC scam. Fortunately, we typically find fraudsters immediately and always take responsibility for the information passed on by affiliates, so this never affects our integrity as an affiliate network."
Blue Global Media now employs an extensive screening system that prevents fraudulent affiliates from joining the network. Affiliates working with Blue Global Media currently have their incoming leads verified through a review of IP addresses, physical locations, email addresses and other contact information.
The affiliate network also takes steps to verify leads and other data at random to ensure the accuracy and validity of information. Inaccurate data that is sent through Blue Global Media's system is automatically detected and removed. These revamped security protocols are expected to prevent future accusations of a Blue Global Media PPC scam and other unsubstantiated claims.
"Ethics and integrity are essential for long-term success in internet marketing," said Kay. "Our growth at Blue Global Media is a testament of our commitment to doing business the right way - ethically, efficiently and responsibly."
Blue Global Media will be a sponsor at Affiliate Summit West in Las Vegas, Nevada, from January 9 - 11, 2011. To learn more about the company and its affiliate network, please visit http://www.BlueGlobalMedia.com.
About Blue Global Media
Blue Global Media is a customer acquisition company based in Scottsdale, Arizona. Founded in 2005 by Chris Kay, Blue Global Media now operates one of the fastest growing financial affiliate networks with Blue Global Media Network. Offering comprehensive marketing solutions and customer-tested campaigns, Blue Global Media focuses on maximum return on investment for affiliates and publishers.
SOURCE Blue Global Media
Blue Global Media
CONTACT: Jillian Zerwas, VP of Business Development of Blue Global Media, +1-480-365-0335, Jillian@blueglobalmedia.com
Web Site: http://www.BlueGlobalMedia.com