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eco.love Wines Introduces Premium New Zealand Wines in U.S.
Style and Sustainability Brand Strategy to Help Advance the Global Wine Industry
SAN FRANCISCO, Nov. 19, 2010 /PRNewswire/ -- eco.love Wines announced today the launch of their collection of premium New Zealand wines in the U.S. market. Made in the first carboNZero winery in the world, using production methods that include sustainable farming, the utilization of clean energy, and the restoration of natural wetland habitats, eco.love Wines will be available for online purchase today. The company intends to contribute to the evolution of the global wine industry by enhancing the consumer experience through digital media and social networking.
eco.love Wines was founded by two African American sisters, Andrea & Robin McBride, who in developing the brand have taken into consideration women and Millennial wine consumers - a demographic they feel has been largely overlooked by the wine industry. The brand strategy disregards industry norms and traditional advertising by utilizing new technology to distribute product and to facilitate a shared wine experience among consumers. A launch partnership with Snooth Media allows consumers to review eco.love products on the world's largest wine social networking site.
"We believe that everyone can be innovative and creative in their own way. eco.love is our expression of that philosophy and we are excited about sharing not only our wine, but our wine experiences in an interactive, social environment." - Andrea & Robin McBride, co-founders of eco.love Wines
"We are excited to work with eco.love, an innovative wine company targeting a tech savvy and eco-conscious consumer. Sustainability is an important endeavor and we're thrilled to help eco.love introduce their wine and spread this message." - Rich Tomko, Snooth Media CEO
About eco.love:
eco.love is the brainchild of Andrea and Robin McBride, sisters and best friends, who share a passion for delicious wine and a healthier planet. The eco friendly collection is crafted in New Zealand and certified carboNZero which entails ongoing reduction and offsetting of CO2 emissions. Production methods include sustainable farming and winemaking, the utilization of clean energy, and the continual restoration of natural wetland habitats beside the winery.
About Snooth:
With an audience of 10 million monthly users, over one million wines and two million reviews, Snooth.com is the largest wine site on the web. Snooth.com combines engaging editorial content with interactive search and social components. The site is a resource for wine enthusiasts of all levels looking to discover new wines, read and write reviews, meet fellow wine lovers, buy locally and join the discussion on wine.
Links
http://www.ecolovewines.com
http://www.ecolovewines.com/shop
http://www.carbonzero.co.nz/faq.asp
Contact:
Hilary Shaw
Marketing & Alliance Specialist
hilary@ecolovewines.com
(415) 713-4336
SOURCE eco.love Wines
eco.love Wines
CONTACT: CONTACT: Hilary Shaw, Marketing & Alliance Specialist of eco.love, +1-415-713-4336, hilary@ecolovewines.com
Web Site: http://www.ecolovewines.com
eco.love Wines Introduces Premium New Zealand Wines in U.S.
Style and Sustainability Brand Strategy to Help Advance the Global Wine Industry
SAN FRANCISCO, Nov. 19, 2010 /PRNewswire/ -- eco.love Wines announced today the launch of their collection of premium New Zealand wines in the U.S. market. Made in the first carboNZero winery in the world, using production methods that include sustainable farming, the utilization of clean energy, and the restoration of natural wetland habitats, eco.love Wines will be available for online purchase today. The company intends to contribute to the evolution of the global wine industry by enhancing the consumer experience through digital media and social networking.
eco.love Wines was founded by two African American sisters, Andrea & Robin McBride, who in developing the brand have taken into consideration women and Millennial wine consumers - a demographic they feel has been largely overlooked by the wine industry. The brand strategy disregards industry norms and traditional advertising by utilizing new technology to distribute product and to facilitate a shared wine experience among consumers. A launch partnership with Snooth Media allows consumers to review eco.love products on the world's largest wine social networking site.
"We believe that everyone can be innovative and creative in their own way. eco.love is our expression of that philosophy and we are excited about sharing not only our wine, but our wine experiences in an interactive, social environment." - Andrea & Robin McBride, co-founders of eco.love Wines
"We are excited to work with eco.love, an innovative wine company targeting a tech savvy and eco-conscious consumer. Sustainability is an important endeavor and we're thrilled to help eco.love introduce their wine and spread this message." - Rich Tomko, Snooth Media CEO
About eco.love:
eco.love is the brainchild of Andrea and Robin McBride, sisters and best friends, who share a passion for delicious wine and a healthier planet. The eco friendly collection is crafted in New Zealand and certified carboNZero which entails ongoing reduction and offsetting of CO2 emissions. Production methods include sustainable farming and winemaking, the utilization of clean energy, and the continual restoration of natural wetland habitats beside the winery.
About Snooth:
With an audience of 10 million monthly users, over one million wines and two million reviews, Snooth.com is the largest wine site on the web. Snooth.com combines engaging editorial content with interactive search and social components. The site is a resource for wine enthusiasts of all levels looking to discover new wines, read and write reviews, meet fellow wine lovers, buy locally and join the discussion on wine.
Links
http://www.ecolovewines.com
http://www.ecolovewines.com/shop
http://www.carbonzero.co.nz/faq.asp
Contact:
Hilary Shaw
Marketing & Alliance Specialist
hilary@ecolovewines.com
(415) 713-4336
SOURCE eco.love Wines
eco.love Wines
CONTACT: CONTACT: Hilary Shaw, Marketing & Alliance Specialist of eco.love, +1-415-713-4336, hilary@ecolovewines.com
Web Site: http://www.ecolovewines.com