Focus.com Launches Expert Media Roster

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November 17, 2010
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Focus.com Launches Expert Media Roster

Online business professional network releases roster of business leaders available to provide expertise and analysis to the media on wide range of business categories

SAN FRANCISCO, Nov. 17, 2010 /PRNewswire/ -- Focus.com, the leading free online business professional network, with more than 850,000 members and over 5,000 business and technology experts, today announced the debut of its Focus.com Expert Media Roster--a team of experienced business and technology leaders and subject matter specialists available to speak with the media for expertise, commentary and trend insights on a wide range of business topics affecting their specific coverage areas.

The current roster includes six experts who were selected from the Focus.com Expert Network, an extensive group of 5,000 leading business and technology experts from dozens of industries nationwide. Consisting of thought leaders, technology veterans, and innovative entrepreneurs, Focus.com Experts provide an engaged community of 850,000 business professionals with everyday advice that helps their businesses grow. These experts power a majority of the interaction on the Focus.com network through real time Q&A, primary research, personalized support and interactive webinars.

The debut Focus Expert Media Roster is as follows:

    --  ADVERTISING/MARKETING: Ted Jablonski, Founder and Principal of Marketing
        Consortium: Jablonski has extensive experience in all areas of consumer
        and institutional product, marketing and communications with
        venture-funded start-ups to the Fortune 100. As Focus.com's Advertising
        and Marketing Expert, Jablonski will be providing the latest insights,
        analysis and commentary to the media on a wide range of topics,
        including branding, advertising, public relations, corporate marketing,
        new product and service development, and social media.

    --  TELECOMMUNICATIONS: Jon Arnold, Principal of J Arnold & Associates
        (JAA): Arnold is one of the most seasoned thought leaders in the
        telecommunications industry, providing strategic counsel, marketing
        strategies, and market research for a client base that covers a range of
        startups, mid-market vendors, Tier 1 vendors, all types of service
        providers, as well as the financial community and marketing firms. Among
        the topics Arnold will be covering on a regular basis with the media are
        IP communications, VoIP, mobile broadband, IPTV, telepresence and
        unified communications.

    --  INFORMATION TECHNOLOGY (IT): Michael Dortch, Principal Analyst and
        Managing Editor at DortchOnIT.com: Dortch has been counseling IT buyers,
        sellers and users since 1979, translating what technologists say and do
        into language that non-technologists can understand and use. Prior to
        becoming Focus.com's IT Expert, he was a senior analyst at Aberdeen
        Group, Robert Frances Group (RFG) and Yankee Group. Among the topics
        Dortch will be covering with the media are general IT trends, IT
        infrastructure, storage, automation, cloud computing/software as a
        service (SAAS), and others.

    --  INTERNET SECURITY: Richard Stiennon, Founder & Chief Research Analyst at
        IT-Harvest: Stiennon is one of the most highly-respected online security
        experts and analysts, reporting on the IT security industry, and
        providing actionable guidance to vendors and end users. Throughout his
        career, Stiennon has served as Chief Marketing Officer for Fortinet,
        Inc. the leading UTM vendor, as well as the VP of Threat Research for
        Webroot Software. He is also the author of Surviving Cyberwar
        (Government Institutes, May 2010). In his role as Focus.com's Internet
        Security Expert, Stiennon will be sharing his thoughts and insights with
        the media on all aspects of internet security, both from a business and
        consumer perspective.

    --  RETAIL: Paula Rosenblum, Managing Partner at Retail Systems Research:
        Rosenblum is an internationally recognized retail business authority,
        with extensive experience providing strategy development and market
        planning to retailers and technology organizations across the world.
        Among the topics she will be covering with the media include retail
        customer service, retail inventory management, retail technology, and
        the retail and computing market.

    --  EMPLOYMENT: Pete Tzavalas, Vice President at Challenger, Gray &
        Christmas, Inc.: Tzavalas has a diverse industry background, as a
        consultant and a business developer, building strong strategic
        relationships and partnerships to provide effective human resources
        solutions. As Focus.com's designated Employment Expert, Tzavalas will be
        available to the media to discuss national hiring trends and employment
        issues, human resources, human capital, executive management and
        outplacement services.

"The Focus Expert Network of 5,000 leading business and technology experts has grown to become the most trusted source of real-time information to business professionals, offering free expertise, insights and analysis that helps our members make better business decisions," said Scott Albro, CEO of Focus.com. "With the launch of our Expert Media Roster, we are now extending the reach of our Expert community to the media, enabling journalists, producers and media professionals of all kinds to take advantage of industry-best expertise, advanced previews on industry trends, and in-depth analysis on categories and news topics that are relevant to their coverage areas."

This announcement is the first in what is expected to be several new categories and expert analysts that will be added to the Focus Expert Media Roster over the coming months.

In addition to these six experts, more subject matter experts in the Focus.com Expert network are available to speak with the media upon request. To request an interview with a member of the Focus.com Expert Media Roster, or another Focus.com Expert, please contact media@focus.com.

About Focus.com

Focus.com is the leading online business professional network that consists of two interconnected groups - a membership base of more than 850,000 business professionals and the highly-acclaimed Focus Expert Network, which features more than 5,000 of the most-recognized business and technology experts across every business category. Focus.com is ad-supported and entirely free to join. Within its engaged business community, members interact with each other and Focus experts to make more-informed business decisions.

To become a Focus expert, the Focus.com staff conducts an evaluation of the background and credentials of each candidate in their respective industry. In addition to free access to world-class business advice, Focus.com also offers real-time Q&A, industry research, relevant product and service information and personalized support. For more information, and to register to become a member or Focus expert, please visit http://www.focus.com/.

    Media Contact:
    Matt Rizzetta
    North 6th Agency, Inc.
    mrizzetta@north6thagency.com
    917-398-0818

SOURCE  Focus.com

Focus.com

CONTACT: Matt Rizzetta, North 6th Agency, Inc., mrizzetta@north6thagency.com, +1-917-398-0818

Web Site: http://www.focus.com

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